15May2015
Anyone for a Tab?
Stick all your content in a row of tabs and the user can select which interests them most and click away. Well yeah… except it doesn’t really work that well.
2Apr2015
Designing for the gaps
All too often when web designers get a brief they are thinking about the pay off – the Call to Action – what are we driving users towards? But what surrounds that is important too.
20Mar2015
What makes a good customer experience?
Different customers value different things. When chasing cheaper car insurance I realised I actually prefer good customer service over paying less.
20Mar2015
The reason I like personas
The transfer of knowledge between designer and their client is probably the single most important part of our process. There are a few facets to it but Personas rank as my number one.
17Mar2015
Apps versus the mobile web: a 2015 update
The numbers are in and Facebook's dominance on mobile is as impressive as the continued relevance of the mobile web. Essentially, you probably don't need an app and most certainly, should have a mobile website.
6Feb2015
Designing your content for a better customer experience
How do you know what your customers want when they come to your site completely anonymously?
29Jan2015
One of us, one of us... smart phones, dumb humans
We are so connected we separate ourselves from everything around us. It’s crap! Sad, lonely, boring. I am over it.
15Jan2015
Combining Design Thinking and Strategic Thinking
Under-thinking a problem can be just as devastating as over-thinking it
19Dec2014
If you love your phone so much, why don't you marry it?!
Whether you realise it or not you have a personal relationship with your phone, it is a 1:1 relationship and they are the ones you most trust.
25Nov2014
It's not rocket surgery
Lets talk about UX
7Sep2011
A lesson learned for each year at Wiliam
As the soon to be departing Creative Director of Australia’s best Web Development Company I have had the pleasure over these 5 years of witnessing some impressive achievements, milestones and successes. The achievements are evident in the many sites Wiliam has launched. Big brand sites like Dan Murphy’s and Dick Smith, the explosive success of Cudo (built and launched in 6 weeks), the recent Choosi.com.au, Australia’s biggest grass roots political site GetUp.org.au and fund raisers like the NBCF are all stand outs. There were though, of course, some lessoned learned (and they are much more interesting to write about it) Here are just five of them.
2Aug2011
Coming soon to a computer near you
A good Coming Soon page can be done at hardly any expense and can in fact be a very powerful way to build momentum for when your brilliant new website does go live.
18May2011
Does the design matter?
I recently found a youtube video that asked a series of internet users "Does the quality of an organisation's Web site impact your perception of that organisation?”
4Feb2011
Planning for success
If you are building a new website, significantly changing your old website or just adding new functionality then good planning should be where you start.
7Jan2011
Why a good Producer is important
Building a good website isn’t easy. Buying a copy of Dreamweaver and a $9.95 hosting package isn’t going to cut it if you want a serious and successful site.
19Oct2010
Clever content management
Good web designers understand content management. It is the difference between a good website and a great website. The age old cliche of content is king rings true.
13Oct2010
What is User Experience?
User Experience quite often gets confused with Usability – some people (including Information Architects and developers) think that if all the links are underlined, you have breadcrumbs and alt tags then you have designed the ultimate user experience.
14Sep2010
The use of photography in eCommerce
There are a few things though, that a 3rd party or even a custom solution can’t do for you. One of those things, often left up to your agency, your marketing department or even yourself, is the photography of your product.
21May2010
You’ve Changed Apple.
Remember when Apple was cool. Not just because its products looked sexy, or they impressed your easily impressed friends, but because they were the antidote to Microsoft. Now they are Microsoft..
3May2010
5 reasons not to buy your website from a telegraph pole
Last week I was walking through Surry Hills when I saw a sign on a telegraph pole stating “Professional websites from $599”..
11Mar2010
Who cares about your logo
Name a purely online company whose logo you can actually recall? eBay maybe? But then they have external exposure as well. A professionally designed logo is not equal to a good website.
5Feb2010
A picture is worth a thousand words.
A look at graphics on the web that can do more damage to your business than you thought.
13Jan2010
Why you don’t need ‘Brand Guidelines’
Some agencies, designers or marketers will suggest you then get some ‘brand guidelines’, specifically visual guide lines - be careful though.
23Dec2009
7Dec2009
Is the quest for rankings killing the internet?
What happens when user generated content is fake?
13Nov2009
Taking your online security seriously
Someone, after stealing my statement from my mailbox, managed to send a fax (yes, a fax!) to my bank instructing them to transfer my entire credit limit to their account.
6Oct2009
Five website design mistakes that are easily avoided
Building your website isn’t as simple as finding a graphic designer and give them your logo… common sense and good planning are the cornerstones of successful websites – then you introduce the creativity!
6Aug2009
Quick User Personas – Understanding Your Audience.
Good Information Design and User Experience are essential to build commercial and profitable websites. Even if you don’t have a huge budget you can still do a few simple personas to help you understand your audience and put a human face to a demographic.
20Jul2009
Building A Successful Online Brand
The reasons for branding a company, product etc are basic enough; you want someone to think of your business first whenever they think about a product or service. Online branding doesn’t mean having an animated logo or online using your corporate colours. It is about what you can offer a user, credibility, trust and good user experience.
13Jul2009
Content Managed Flash
Flash technology has gone through many stages of popularity during its relatively short life.
9Feb2009
Why Minimalist Web Design May Offer More
Over the years the Internet has seen much advancement in available technologies. Widespread broadband availability has allowed for graphic intensive sites as well as rich media such as streaming videos. The wide range of options can make it difficult for web designers, developers and administrators to settle on one approach. It’s no surprise that numerous websites have become large, unwieldy collections of content, images, technologies and add-ons. While these features can have a positive impact when used effectively there are some notable advantages for using a minimalist design for your site.
8Oct2008
Focus Groups During Web Design
Design and development teams can become so wrapped up in the design process that the interests of the target audience are forgotten. How can you help prevent this situation from occurring on your next project? You should consider adding a focus group to your mix.
18Sep2008
Is your website iPhone 3G ready?
Is your website ready for the iPhone 3G? If you are considering whether to iPhone ready your website, here are some tips to ensure a positive user experience.
11Mar2008
Getty gets gobbled
In a move set to stabilise the foundations of creative stock providers; online giant Getty Images has been acquired by private equity and investment firm; Hellman and Friedman on the 25th February 2008
9Oct2006
Keeping it Relevant
Just because you can write 45 pages of content on achievements, awards and company philosophy, doesn’t mean you need to or should.
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