RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It (0) Add to My Brief

Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...

tags: Corporate BloggingTechnologyBusinessOnline Trends

Running Urchin VS Google Analytics (0) Add to My Brief

| 15/07/2008

We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.

tags: Web 2.0Online Trends

Twitter – Maximizing its Potential for Business (0) Add to My Brief

| 2/07/2008

Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

tags: Web 2.0BusinessOnline Trends

Embedding PowerPoint into your Website? (0) Add to My Brief

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: TechnologyBusinessMediaWeb 2.0Online Trends

Linkedin for Business (0) Add to My Brief

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0Web DesignMediaBusinessOnline Trends

Blog Ideas to Drive Traffic (0) Add to My Brief

| 12/06/2008

There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.

tags: Corporate BloggingOnline TrendsWeb 2.0

Building your website’s traffic strategy (0) Add to My Brief

| 12/06/2008

The most successful clients are those that start planning their traffic strategy about 75% through the web development. The strategy can have many moving parts, depending on the goals of the site. Here are some ideas that can help.

tags: Online TrendsSydney Web DesignWeb 2.0Common Sense

Spending on Web 2.0 (0) Add to My Brief

| 3/06/2008

Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.

tags: BusinessOnline Trends

Use Mapping to help customers find you (0) Add to My Brief

Gillian Lindsay | 14/05/2008

Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!

tags: Web 2.0Online TrendsSearch

5 things every Real Estate website needs (0) Add to My Brief

Luke Manion | 14/05/2008

So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.

tags: Sydney Web DesignCommon SenseOnline TrendsBusiness

Online Store for Politicians (0) Add to My Brief

Sushiv Mathur | 23/04/2008

Politicians have long appreciated the Internet as an unparalleled marketing and publicity machine. In the United States, Steve Forbes announced his candidacy for the country’s presidential campaign via a web site in early 1999.

tags: Online TrendsBusiness

Google Analytics (0) Add to My Brief

Jason Deacon | 23/04/2008

Ever wondered how your company’s website fares against others in your industry? Google Analytics, a free service offered by Google, can provide detailed statistics about your website – including industry benchmarking that tells you exactly how your website compares.

tags: TechnologyOnline TrendsIssues

Video content brings traffic (0) Add to My Brief

Robert Beerworth | 23/04/2008

Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.

tags: Web 2.0Online TrendsMedia

Banner Ads That Work (0) Add to My Brief

Adam Tedeschi | 23/04/2008

5 essential tips from our design team on how to create banner ads that actually get clicked.

tags: Sydney Web DesignMediaOnline Trends

The Best Footer Designs (0) Add to My Brief

David Cheng | 23/04/2008

Once the afterthought of website design, recently there has been a Footer revival. The real estate at the bottom of a web page is now being utilized as more than just polish on the apple.

tags: Web DesignOnline TrendsSearch Engine Optimisation SydneyIssues

Why You Should Optimize Your Website for RSS (0) Add to My Brief

Luke Manion | 23/04/2008

Like a newspaper or magazine gathers articles for readers, Internet denizens have taken to using programs that collect dynamic content of their favourite sites. This allows them to do create a single page that scans a list of websites to either previews fresh content or even provide entire articles.

tags: Web DesignOnline TrendsSearch Engine Optimisation Sydney

Flash application development for Facebook (0) Add to My Brief

Gabriel Muller | 23/04/2008

Many of the recent Facebook applications we’ve designed are Flash applications that were made to operate in the Facebook environment. These can greatly increase traffic if developed for your website.

tags: Online Trendsfacebook applicationsWeb 2.0

5 Ways to Go Green With Your Website (1) Add to My Brief

Luke Manion | 23/04/2008

Earth Day and other initiatives build awareness of how we can work to save resources, reduce waste, and recycle what is already in use. As you build and develop your company’s website, here are some ideas to ‘Go Green’.

tags: Sydney Web DesignOnline TrendsTechnology

Designing Google Gadget Ads (0) Add to My Brief

Benjamin Christie | 7/04/2008

Google gadget ads are much like widgets and can include dizzying variety of content like video, animation, data feeds, maps, images, music and audio or JavaScript. They can be coded in plus they can be developed in Flash and HTML. Additionally, they can be built in any number of shapes, sizes, and formats.

tags: Web DevelopmentOnline Trends

Namesqueeze Pages, Could they work for your company’s site? (0) Add to My Brief

Luke Manion | 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

tags: Web 2.0Online TrendsCorporate Blogging

Getting the most from Google AdWords (0) Add to My Brief

| 17/03/2008

The buy-in for Google Adwords can be very low and yield massive results. This is the allure that has made their Pay Per Click (PPC) campaign so overwhelmingly popular.

tags: Viral MarketingSEO SydneySearch Engine Optimisation SydneyOnline Trends

What can microsites offer your corporate website? (0) Add to My Brief

Gillian Lindsay | 13/03/2008

Could a microsite be right for your company website? They provide a powerful online advantage when used well.

tags: Online TrendsViral MarketingEmail MarketingBusiness

Should you build a corporate blog? (0) Add to My Brief

Martin Wicyniak | 13/03/2008

A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.

tags: BusinessCorporate BloggingOnline Trends

Getty gets gobbled (0) Add to My Brief

Adam Tedeschi | 11/03/2008

In a move set to stabilise the foundations of creative stock providers; online giant Getty Images has been acquired by private equity and investment firm; Hellman and Friedman on the 25th February 2008

tags: Web DesignBusinessOnline Trends

Get the Goss – With Fox8’s Gossip Girl Facebook Application (0) Add to My Brief

James Cox | 19/11/2007

Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.

tags: Web 2.0Viral MarketingWeb DevelopmentOnline Trends

Can you Google My Space? (0) Add to My Brief

James Cox | 2/11/2007

In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.

tags: Web 2.0BusinessOnline Trends

Google PageRank drop affecting sites all across the board (1) Add to My Brief

Radica Raeves | 25/10/2007

The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three. However, this is not the first glitch with the PageRank metric this month.

tags: Online TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Crash course in writing successful blogs (0) Add to My Brief

Tom Gregory | 10/09/2007

Find out the top 5 tips to writing a successful blog.

tags: Corporate BloggingOnline TrendsWeb 2.0SEO MelbourneSearch Engine Optimisation MelbourneSEO

Internet Marketing Online in a Web 2.0 World (2) Add to My Brief

| 6/09/2007

Fact - your customers now spend more time online than they do with traditional media. This reflects a huge shift in society. Clear and simple, online marketing is where it’s at. Introducing PR2.0

tags: SEOCorporate BloggingOnline TrendsEmail MarketingWeb 2.0

Combining video content with SEO (0) Add to My Brief

| 6/09/2007

As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service. Optimised content entices users to your web site and increase the average time spent browsing your web site.

tags: TechnologySEOPodcastsOnline TrendsWeb 2.0

What does web 2.0 mean to my business ? (2) Add to My Brief

James Cox | 5/09/2007

Trends are fantastic and the internet has taken hold of the iconic web 2.0 phenomenon like the drop-shadow of an e-Fish to Water; luckily for web design firms across the world, a new era of web 2.0 design and web 2.0 development has ensued.

tags: Web 2.0BusinessWeb DesignTechnologyOnline TrendsMelbourne Web DesignMelbourne

Social Networking, how advertising is bringing in the profits (0) Add to My Brief

| 29/08/2007

A report from eMarketer outlined the predicted increase in advertising revenue generated by social networking websites such as MySpace and Facebook. MySpace recorded an annual profit of $440 million for the year ending on June 30th.

tags: Online TrendsWeb 2.0TechnologyViral Marketing

What is User Generated Content? (0) Add to My Brief

| 29/08/2007

Featuring User Generating Content on your website strikes a direct connection with your target market.

tags: BusinessOnline TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Top 5 Tips for Social Bookmarking (1) Add to My Brief

| 29/08/2007

Optimise your web site using the top 5 tips for Social Bookmarking.

tags: BusinessOnline TrendsSEO MelbourneSearch Engine Optimisation MelbourneSEO

Facebook Social Media Optimisation (0) Add to My Brief

James Cox | 27/08/2007

Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.

tags: SEOBusinessOnline TrendsWeb 2.0

Web 2.0 set to sweep the Australian Real Estate market (0) Add to My Brief

| 23/08/2007

Web 2.0 set to sweep the Australian Real Estate market having already conquered the American market with great effect.

tags: