Wiliam Blog Online Trends Web Development | Wiliam Web Design Sydney Australia

Social Networking Boosts Your Business (0)

Benjamin Christie | 16/04/2009

The other day, we mentioned how some businesses are struggling to make the great shift towards going social. Social Networking, as you probably know by now, is now very much in, and with Facebook continuing to rise in popularity, hitting 200 million members early this week, and social networking in general getting more popular every day, it's becoming clear that social networking has a lot to offer the business world.

tags: Technology , Business , Online Trends , Social Networking , Web 2.0

Google Removes iPhone Opimisation (0)

Daniel Nelson | 30/01/2009

In an unexpected and somewhat surprising move Google has removed a home page optimized for the iPhone and is instead routing these users to a general mobile page.

tags: iphone , Online Trends , Business , Google , Mobile Technology

Why a Brisbane Man’s Crusade May Change Your Website’s Design (1)

Hamish Stead | 29/01/2009

Unfortunately, accessibility is a topic few sites administrators take serious despite prior lawsuits awarding monetary damages and other unfavorable outcomes.

tags: Business , Accessibility , Web Design , Online Trends

Social Networks Trump Traditional News Media (0)

Benjamin Christie | 27/01/2009

By now you are probably familiar with plane that landed in the Hudson River in New York. If you heard about this breaking story through a mainstream news outlet you may be surprised to learn you were not among the first to hear it. Amazingly, this story originally broke on Twitter thanks to a passer-by who uploaded the news along with a photo via his iPhone.

tags: Online Trends , Web 2.0 , Social Networking

Will the Popularity of Ad Blocking Software Diminish Your Profits (0)

Robert Beerworth | 22/01/2009

If you publish a blog or manage a forum, you’ve worked hard for the revenue you generate. Although there are numerous ways to generate income, you are probably receiving at least some part of your revenue through ads. While this has been a lucrative option in the past, an increasing number of users are finding ways to block ads, potentially diminishing your returns.

tags: Web Strategy , Online Trends , Business , Online Marketing

Twitter Breaks Records in Australia (0)

Patrick Wong | 19/01/2009

By now you have heard of Twitter, a highly popular micro-blogging service. Have you set up your account yet? If not, you may soon find it a necessity to keep in line with your customers, clients and fellow businessmen.

tags: Online Trends , Corporate Blogging , Web 2.0 , Web Strategy

The Secret to Succeeding in Social Media (0)

Patrick Wong | 15/01/2009

Social media is a hot topic for most businesses looking to expand their online marketing strategy. Sites such as Twitter and Facebook provide direct access to millions of potential customers. Since users have various ways of indicating their interests on social media sites, you can easily identify the individuals most likely to become customers and place your greatest efforts there.

tags: Online Trends , Web 2.0 , Business , Social Networking , Online Marketing

Five Obvious Mistakes that Ecommerce Sites Make (0)

Daniel Nelson | 13/01/2009

Your customer base is one of your greater assets. A solid foundation can take years to build. Unfortunately, it can be lost in an instant. In the past we’ve looked at numerous ways to both gain and retain customers but what practices drive customers away? Here are five proven ways to shirk your customer base at an alarming pace:

tags: e-commerce , Business , Online Trends , Common Sense

Your New Year’s Resolution for 2009 (0)

| 9/01/2009

The New Year is here. You may have made resolutions in your personal life but have you made any resolutions for your business? Here are a few you may want to consider adding to your list:

tags: Online Trends , Business , Web 2.0

Online Trends for 2009 (0)

| 9/01/2009

As 2008 comes to a close the focus shifts to 2009 and all the possibilities this year holds. While no one knows what the future will hold with 100% accuracy there are several trends that you are likely to see in the near future.

tags: Online Trends , Web 2.0 , Business

Should You Consider Podcasting (0)

Gillian Lindsay | 5/01/2009

Podcasting can provide an unprecedented medium for connecting with your target market. Traditional methods of communication utilizing text and photo can present your message clearly.

tags: Online Trends , Online Marketing , Web Strategy , Podcasts

Should You Consider Using Microsoft Silverlight (0)

Gillian Lindsay | 23/12/2008

In October, Microsoft released version 2.0 of Silverlight. This may leave you with a few questions. What is Silverlight, and do I need to invest in this technology?

tags: Technology , Online Trends , Web Development , Web 2.0

IE Vulnerabilities: Are You Part of the Problem? (0)

Robert Beerworth | 22/12/2008

By now you’re probably familiar with the latest Internet Explorer security issues. If not you can review our previous post on the topic. Over the past few years there have been an increasing number of vulnerabilities in Internet browsers. When these issues occur the blame is always placed with the browser itself. However, there is another party that shares some responsibility.

tags: Online Trends , Web Strategy , Web Design , Business , Technology

Planning Your Website’s Display Resolution (0)

Hamish Stead | 22/12/2008

800X600 has been the safe standard for many years. Statistics now show almost all users with resolutions of 1024X768 or higher. Some statistics even show a majority of users at this resolution as early as January, 2004. But does this trend automatically mean you should develop your site in 1024X768?

tags: Web Design , Usability , Online Trends , Technology

Internet Explorer Vulnerabilities and the Future of IE (0)

Benjamin Christie | 19/12/2008

By now you have probably heard of the critical Internet Explorer security issue that was reveled earlier in the week. The situation is nothing new. Hackers place an exploit on vulnerable websites using SQL injection techniques. This exploit then waits for users who visit the site with Internet Explorer, monitoring their activity and stealing passwords. This occurrence seems so commonplace these days that you may have initially disregarded the warning. However, this time was different.

tags: Online Trends , Issues , Business

Should You Consider In-Text Advertising (0)

Patrick Wong | 18/12/2008

In-text advertising is a newer form of pay per click advertising. This method provides a link to an advertisement through targeted keywords within an article, blog post or other piece of content.

tags: Online Marketing , Online Trends , Business , Web Strategy

Remaining Accessible: Mailto Links vs. Contact Forms (0)

Gillian Lindsay | 15/12/2008

If you have a website or blog you probably want to provide a way for users to contact you directly and privately. While email is the perfect vehicle for this type of communication providing your address in a secure but usable manner may take some planning.

tags: Online Trends , Technology , Web Design

Search Engine Trends in 2008 (0)

Daniel Nelson | 10/12/2008

In a recent post we reviewed web browser market share statistics gathered by HitsLink Market Share. Slowly but surely the browser market is becoming more diversified. HitsLink Market Share also tracks market share statistics for search engines. Have they seen similar trends in 2008?

tags: Online Trends , SEO , Business , Web Strategy

Web Browser Trends for 2008 (0)

Daniel Nelson | 9/12/2008

Since the year is nearly over it’s an excellent time to see how the top web browsers have faired in 2008.

tags: Online Trends , Technology , Web Design , Web Strategy

Make Your Contest a Win-Win for Your Website (0)

Patrick Wong | 5/12/2008

If you’re looking for a quick way to drive traffic, why not host a contest, here are some tips for running your contest well.

tags: Online Marketing , Online Trends , Web Strategy , Web Marketing

Five Reasons to Add a Forum to Your Site (1)

| 4/12/2008

Forums can contain a smorgasboard of information that is otherwise difficult to find elsewhere. User opinions and experiences with different products and services can help business reprutations and hence increase sales.

tags: Online Trends , Web Strategy , Web 2.0 , Online Marketing

Managing Your Brand Online (0)

Daniel Nelson | 2/12/2008

A well executed campaign can lead to phenomenal sales growth at a fraction of the cost of traditional media. But what happens when a campaign unintentionally offends a portion of this diverse market?

tags: Online Trends , Online Marketing , Web Strategy , Web Design

Host your own video or use a third party? (0)

Daniel Nelson | 7/11/2008

If you’re interested in hosting videos on your site one of the first questions you must address is where you will host them. Your first instinct may lead you to one of the popular video sharing sites such as Youtube or Viddler. This has been an excellent choice for many companies for several reasons:

tags: Online Marketing , Online Trends , Business , Web Design

Driving Sales via User Reviews (0)

Patrick Wong | 6/11/2008

There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?

tags: Online Marketing , Online Trends , Web 2.0 , Business , Web Strategy

Using Facebook for Recruitment (0)

Gillian Lindsay | 5/11/2008

As your business grows so will your need for new employees. Without a doubt you will search for the most extraordinary candidates possible; just like every other company. If you need to locate and entice quality employees, especially the highly-sought, recent university graduate, you may want to consider a presence on Facebook.

tags: Online Trends , Web 2.0 , Business , facebook

What Can You Learn from BarackObama.com (0)

Robert Beerworth | 21/10/2008

The upcoming presidential election in the United States is the first since Web 2.0 technologies have become widely used. Although both candidates have embraced these features, Barack Obama’s online success has been unprecedented.

tags: Web Design , Web 2.0 , Online Trends , Online Marketing , Social Bookmarking , Web Strategy

The Online Free Business Model (0)

Daniel Nelson | 17/10/2008

You have probably considered various models for generating revenue with your media but have you ever considered offering it for free?

tags: Online Trends , Online Marketing , Business

Adding Twitter To Your Website (1)

Benjamin Christie | 13/10/2008

In the past, we’ve looked at how you can maximize the potential of Twitter for your business by following what your customers have to say about you. The next step is to maximize how you communicate with your users utilizing Twitter.

tags: Web 2.0 , Online Trends , Technology , Web Design

Focus Groups During Web Design (0)

Adam Tedeschi | 8/10/2008

Design and development teams can become so wrapped up in the design process that the interests of the target audience are forgotten. How can you help prevent this situation from occurring on your next project? You should consider adding a focus group to your mix.

tags: Web Design , Online Trends , Business

User Centered Design and Your Website (0)

Mike Hall | 7/10/2008

Are you familiar with User Centered Design? If not, the concept is nearly as straight forward as it sounds. A User Centered Design method strives to involve the users in the development of a product as early and as often as possible. The goal is to produce something highly usable, ensuring a good user experience.

tags: Online Trends , Web Design , Usability

Using PayPal on Your Ecommerce Site (0)

Emily Berry | 2/10/2008

So you’ve developed your new ecommerce site and setup the merchant gate with a provider such as eWay. The next question to address is whether you should add PayPal to the list of payment methods.

tags: Online Trends , e-commerce

Preparing for Google Chrome (0)

Robert Beerworth | 30/09/2008

Google recently released a beta version of their new Internet Browser called Chrome in more than 100 countries but how does it compare to the cunning Firefox or the popular Internet Explorer?

tags: Online Trends , Web Design , Web Strategy

Developing an Online Video Strategy (0)

Benjamin Christie | 29/09/2008

Since you have already invested in the costs of developing media, it only makes sense to consider stretching that investment with an online campaign. Below are a few options for sharing your videos...

tags: Online Trends , Web Strategy , Viral Marketing

Should You Consider Social Bookmarking Links? (0)

| 26/09/2008

Is social bookmarking more than just a convenient way to access your bookmarks from any computer or can it be harnessed to drive huge amounts of traffic to your site?

tags: Online Trends , Viral Marketing , Web Marketing , Social Bookmarking

iPhone Applications Market & Development Opportunities (0)

Jason Deacon | 24/09/2008

With the release of the iPhone and the iTunes app store the boundaries of marketing the applications you developed has never been lower. Get some market insight to develop fresh new ideas and turn them into hot selling mobile applications today.

tags: Online Trends , Business , iphone

Is your website iPhone 3G ready? (0)

Adam Tedeschi | 18/09/2008

Is your website ready for the iPhone 3G? If you are considering whether to iPhone ready your website, here are some tips to ensure a positive user experience.

tags: Business , Online Trends , Technology

Innovative RSS in Action (1)

Benjamin Christie | 18/09/2008

We are always on the look out for innovative ways companies are using web technologies. We recently came across a very useful tool that allows you to see all domain names that are expiring.

tags: Technology , Business , Online Trends

RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It (0)

| 15/07/2008

Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...

tags: Corporate Blogging , Technology , Business , Online Trends

Running Urchin VS Google Analytics (0)

| 15/07/2008

We were asked by a client recently to evaluate Urchin vs Google Analytics and provide analysis of each application. Both are web statistics programs owned and presented by Google, and discerning which is the right fit for your company can take some digging.

tags: Web 2.0 , Online Trends

Twitter – Maximizing its Potential for Business (1)

| 2/07/2008

Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

tags: Web 2.0 , Business , Online Trends

Embedding PowerPoint into your Website? (0)

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: Technology , Business , Media , Web 2.0 , Online Trends

Linkedin for Business (0)

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0 , Web Design , Media , Business , Online Trends

Blog Ideas to Drive Traffic (0)

| 12/06/2008

There is a marketing adage that says that people don’t want to be ‘sold to’ – they want to be ‘communicated with’. A blog is the perfect platform to have this conversation with both existing and potential customers.

tags: Corporate Blogging , Online Trends , Web 2.0

Building your website’s traffic strategy (0)

| 12/06/2008

The most successful clients are those that start planning their traffic strategy about 75% through the web development. The strategy can have many moving parts, depending on the goals of the site. Here are some ideas that can help.

tags: Online Trends , Sydney Web Design , Web 2.0 , Common Sense

Spending on Web 2.0 (0)

| 3/06/2008

Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.

tags: Business , Online Trends

Use Mapping to help customers find you (0)

| 14/05/2008

Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!

tags: Web 2.0 , Online Trends , Search

5 things every Real Estate website needs (0)

| 14/05/2008

So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.

tags: Sydney Web Design , Common Sense , Online Trends , Business

Online Store for Politicians (0)

Sushiv Mathur | 23/04/2008

Politicians have long appreciated the Internet as an unparalleled marketing and publicity machine. In the United States, Steve Forbes announced his candidacy for the country’s presidential campaign via a web site in early 1999.

tags: Online Trends , Business

Google Analytics (0)

Jason Deacon | 23/04/2008

Ever wondered how your company’s website fares against others in your industry? Google Analytics, a free service offered by Google, can provide detailed statistics about your website – including industry benchmarking that tells you exactly how your website compares.

tags: Technology , Online Trends , Issues

Video content brings traffic (0)

Robert Beerworth | 23/04/2008

Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.

tags: Web 2.0 , Online Trends , Media

Banner Ads That Work (0)

Adam Tedeschi | 23/04/2008

5 essential tips from our design team on how to create banner ads that actually get clicked.

tags: Sydney Web Design , Media , Online Trends

The Best Footer Designs (0)

David Cheng | 23/04/2008

Once the afterthought of website design, recently there has been a Footer revival. The real estate at the bottom of a web page is now being utilized as more than just polish on the apple.

tags: Web Design , Online Trends , Search Engine Optimisation Sydney , Issues

Why You Should Optimize Your Website for RSS (0)

| 23/04/2008

Like a newspaper or magazine gathers articles for readers, Internet denizens have taken to using programs that collect dynamic content of their favourite sites. This allows them to do create a single page that scans a list of websites to either previews fresh content or even provide entire articles.

tags: Web Design , Online Trends , Search Engine Optimisation Sydney

Flash application development for Facebook (0)

Gabriel Muller | 23/04/2008

Many of the recent Facebook applications we’ve designed are Flash applications that were made to operate in the Facebook environment. These can greatly increase traffic if developed for your website.

tags: Online Trends , facebook applications , Web 2.0

5 Ways to Go Green With Your Website (1)

| 23/04/2008

Earth Day and other initiatives build awareness of how we can work to save resources, reduce waste, and recycle what is already in use. As you build and develop your company’s website, here are some ideas to ‘Go Green’.

tags: Sydney Web Design , Online Trends , Technology

Designing Google Gadget Ads (0)

Benjamin Christie | 7/04/2008

Google gadget ads are much like widgets and can include dizzying variety of content like video, animation, data feeds, maps, images, music and audio or JavaScript. They can be coded in plus they can be developed in Flash and HTML. Additionally, they can be built in any number of shapes, sizes, and formats.

tags: Web Development , Online Trends

Namesqueeze Pages, Could they work for your company’s site? (0)

| 26/03/2008

When thinking about the design of your company’s site, one of the components you may consider is a Namesqueeze page. It’s a device meant to capture opt-in emails for future marketing campaigns.

tags: Web 2.0 , Online Trends , Corporate Blogging

Getting the most from Google AdWords (0)

| 17/03/2008

The buy-in for Google Adwords can be very low and yield massive results. This is the allure that has made their Pay Per Click (PPC) campaign so overwhelmingly popular.

tags: Viral Marketing , SEO Sydney , Search Engine Optimisation Sydney , Online Trends

What can microsites offer your corporate website? (0)

| 13/03/2008

Could a microsite be right for your company website? They provide a powerful online advantage when used well.

tags: Online Trends , Viral Marketing , Email Marketing , Business

Should you build a corporate blog? (0)

Martin Wicyniak | 13/03/2008

A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.

tags: Business , Corporate Blogging , Online Trends

Getty gets gobbled (0)

Adam Tedeschi | 11/03/2008

In a move set to stabilise the foundations of creative stock providers; online giant Getty Images has been acquired by private equity and investment firm; Hellman and Friedman on the 25th February 2008

tags: Web Design , Business , Online Trends

Get the Goss – With Fox8’s Gossip Girl Facebook Application (0)

| 19/11/2007

Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.

tags: Web 2.0 , Viral Marketing , Web Development , Online Trends

Can you Google My Space? (0)

| 2/11/2007

In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.

tags: Web 2.0 , Business , Online Trends

Google PageRank drop affecting sites all across the board (1)

| 25/10/2007

The Search Marketing blogosphere is abuzz with all kinds of theories and assumptions as to why that little green Google PR bar has suddenly dropped overnight - in most cases not just by a factor of one, but even by two or three. However, this is not the first glitch with the PageRank metric this month.

tags: Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Crash course in writing successful blogs (0)

Tom Gregory | 10/09/2007

Find out the top 5 tips to writing a successful blog.

tags: Corporate Blogging , Online Trends , Web 2.0 , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Internet Marketing Online in a Web 2.0 World (2)

| 6/09/2007

Fact - your customers now spend more time online than they do with traditional media. This reflects a huge shift in society. Clear and simple, online marketing is where it’s at. Introducing PR2.0

tags: SEO , Corporate Blogging , Online Trends , Email Marketing , Web 2.0

Combining video content with SEO (0)

| 6/09/2007

As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service. Optimised content entices users to your web site and increase the average time spent browsing your web site.

tags: Technology , SEO , Podcasts , Online Trends , Web 2.0

What does web 2.0 mean to my business ? (2)

| 5/09/2007

Trends are fantastic and the internet has taken hold of the iconic web 2.0 phenomenon like the drop-shadow of an e-Fish to Water; luckily for web design firms across the world, a new era of web 2.0 design and web 2.0 development has ensued.

tags: Web 2.0 , Business , Web Design , Technology , Online Trends , Melbourne Web Design , Melbourne

Social Networking, how advertising is bringing in the profits (0)

| 29/08/2007

A report from eMarketer outlined the predicted increase in advertising revenue generated by social networking websites such as MySpace and Facebook. MySpace recorded an annual profit of $440 million for the year ending on June 30th.

tags: Online Trends , Web 2.0 , Technology , Viral Marketing

What is User Generated Content? (0)

| 29/08/2007

Featuring User Generating Content on your website strikes a direct connection with your target market.

tags: Business , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Top 5 Tips for Social Bookmarking (1)

| 29/08/2007

Optimise your web site using the top 5 tips for Social Bookmarking.

tags: Business , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Facebook Social Media Optimisation (0)

| 27/08/2007

Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.

tags: SEO , Business , Online Trends , Web 2.0

Web 2.0 set to sweep the Australian Real Estate market (0)

| 23/08/2007

Web 2.0 set to sweep the Australian Real Estate market having already conquered the American market with great effect.

tags: Corporate Blogging , Web 2.0 , Online Trends

Online eCommerce on the rise! (0)

| 23/08/2007

An article published on The Register ‘UK eCommerce breaks the 4 billion a month’ detailed the 80% increase in online sales in the month of July compared to last year, according to a study by IMRG.

tags: Business , Common Sense , Online Trends

4 Things to Consider When Delivering Online Video Content (0)

| 15/08/2007

Online video content offers great opportunities for companies to deliver to users a rewarding and engaging experience. With the continual uptake of broadband users it is a known fact that online video streaming and online video viewing will continue to rise.

tags: Technology , Business , Web Development , Online Trends , Common Sense

Social Networking, Web 2.0 is it Dangerous for School Children (0)

| 10/08/2007

A recent article on techdirt Shocker: School Boards Notice That The Internet Isn’t Dangerous outline that much of the political hype and the passing of the new Deleting Online Predators Action (DOPA) is an exaggeration of the threat the internet poses on school children.

tags: Web 2.0 , Online Trends , Common Sense , Media

Gadget Guy TV Launches, Online Video Advertising On The Rise (0)

| 27/07/2007

Last week Wiliam Web Design and the Gadget Guy launched Gadget Guy TV, featuring a comprehensive archive of all appearances of the Gadget Guy and special online only videos this website is an example of the growing trend of online videos and online video advertising.

tags: Technology , Online Trends , Business

Web 2.0 paves the way for Citizen 2.0 (0)

| 18/07/2007

Web 2.0 is shaping the next generation of Consumer. Meet Citizen 2.0 - the most connected multi-taking generation ever.

tags: Online Trends

Email Marketing, increasing click-through rates (1)

| 5/07/2007

A recent article Button Vs. Links: Which Is The Call-to-Action Hero? interpreted several different online surveys and queried top online retailers in an attempt to draw conclusions between the use of buttons or links in an email as the primary call-to-action.

tags: Email Marketing , Technology , Online Trends , Common Sense

Web Design, Social Networking the Great Divide (1)

| 2/07/2007

An article on BBC News, Social sites reveal class divide illustrated that just like the real world, social networking websites are showing signs of social divide, class and societal values.

tags: Technology , Viral Marketing , Online Trends , Web 2.0

Apple’s Safari 3 Browser for PC - First Impressions (0)

| 22/06/2007

With the hot news of Apple releasing Safari For the PC, we take a look at how this new browser performs against the market leaders.

tags: Technology , Online Trends , Programming , Web 2.0

Online Travel Websites (0)

| 21/06/2007

A recent article Online Travelers Bargain-Hunt on the Web detailed some interesting statistics on internet-using travelers and their behaviour online.

tags: Online Trends , Business , Clients

Australian Political Blogging and the Benefits (1)

| 6/06/2007

In the past 6 months Wiliam web design (Sydney) has noticed a trend amongst Australian politicians. Many have come to realise the benefits of blogging and Web 2.0 technologies. Why is that?

tags: Web 2.0 , Corporate Blogging , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

literature and Web2.0 (1)

Dominic Main | 5/06/2007

Oprah’s book club continues to strengthen its reputation by offering free membership and the opportunity for users “with access to benefits such as online discussion groups, reading questions and Q&A sessions with the author.1” (To join, log onto www.oprah.com/bookclub.)

tags: Web 2.0 , Online Trends , Media

Online set to take the title this year at local dealer level (1)

| 25/05/2007

There is no doubt about it, 2007 is set to be a monumental year for Automotive online, a year that sees the end of the traditional, a year that sees the crowning of a new king.

tags: Business , Technology , Clients , Online Trends , Online Trends , Melbourne Web Design , Melbourne

Online set to take the title this year at local dealer level (1)

| 25/05/2007

There is no doubt about it, 2007 is set to be a monumental year for Automotive online, a year that sees the end of the traditional, a year that sees the crowning of a new king.

tags: Business , Technology , Clients , Online Trends , Online Trends , Melbourne Web Design , Melbourne

Why is Web 2.0 important for corporate websites (0)

| 22/05/2007

A recent article in the SMH titled It’s web take 2.0 confirms what we have been telling our clients for a very long time. When considering your next web design project or the upgrade of your current website, it is important to keep in mind the differences and advantages of a Web 2.0 website.

tags: Business , Corporate Blogging , Online Trends , Web 2.0 , Melbourne Web Design , Melbourne

Online Shopping Thrives as Product Research Moves Online (0)

Dominic Main | 17/05/2007

A recent on-line article published by eMarketer reveals statistics that seem to demonstrate that normal market patterns will transpire over the next few years for on-line shopping, with the percentage of Internet users that shop on-line leveling out at about 80%. According to current data, the plateau has already started to make itself felt, with the estimated percentage of shopping Internet users above 14 years of age hitting 80% in 2011, compared with an estimated 78.5% in 20071.

tags: Online Trends

Google expands its empire and gains more advertising measurement tools (0)

Dominic Main | 16/05/2007

John Davidson’s recent Australian Financial Review Article reports on Google’s acquisition of new on-line metrics capable advertising technology from DoubleClick.

tags: Technology , Business , Online Trends , Media

Shift from print to on-line directories (0)

Dominic Main | 16/05/2007

Neil Shoebridge’s recent article about Telstra’s on-line and traditional directory advertising in the Australian Financial Review highlights the challenges that Sensis and Telstra are tackling in making adjustments to accommodate the “rapid growth of its on-line and mobile phone products.”

tags: Business , Media , Online Trends

Microsoft and Google Compete (0)

Dominic Main | 16/05/2007

John Davidson’s recent Australian Financial Review Article reveals that Microsoft, having failed to acquire DoubleClick recently (losing out in the bidding to Google,) had moved on to attempt a partnership with Yahoo! in order to strengthen its on-line advertising capabilities.

tags: Technology , Business , Online Trends , Issues

web 2.0 websites outsell salespeople (0)

| 9/05/2007

Web 2.0 online marketing and corporate blogging are no longer hit and miss methods; they form a systematic, scientific and sustainable method of growing your business whilst at the same time educating your target market.

tags: SEO , Web 2.0 , Email Marketing , Online Trends , Business

Email Marketing Survey, how to make campaigns more effective (0)

| 8/05/2007

What are the latest statistics from the Internet Retailer Email Marketing Survey and the techniques to improve the effectiveness of your next email marketing campaign

tags: Technology , Business , Web Design , Online Trends , Email Marketing , Viral Marketing

Website design for a growing Chinese Audience (0)

| 7/05/2007

Similarly to many Asian countries, the Chinese audience loves highly interactive websites and web 2.0 functionality allowing them to be more involved in the website. Examples of such features and functionality include blogs, forums and the ability to rate products and send information to their friends.

tags: Web Design , Web Development , Web 2.0 , Online Trends , Viral Marketing

Web 2.0 it is the Future (0)

| 29/04/2007

An article in ZDNet titled Cisco CEO sings praises of Web 2.0 future confirms that Web 2.0 is definitely the future and John Chambers CEO of Cisco is ‘betting his business on it’ (ZDNet).

tags: Technology , Business , Online Trends

Designing a Web 2.0 Website (0)

| 25/04/2007

A recent article Web 2.0 how to design style guide illustrated some very good examples of design elements that form the Web 2.0 design trends. The following articles discusses some the of elements and examples of their application within Wiliam’s client projects.

tags: Web Design , Online Trends , Melbourne Web Design , Melbourne

Automotive online steps up a gear as traditional media struggles to find first (0)

| 20/04/2007

As manufacturers and dealers alike continue to allocate huge budgets to ‘traditional’ channels of marketing communication, they still fail to notice the writing on the wall. Capgemini reports that reliance on print advertising as a source of information when researching a vehicle purchase dropped by a further 7% to that of 2005 , while online sources of information continued to increase in their significance to the buying process, securing 4 of the top 5 spots in the survey as a point of research. Technorati Profile

tags: Online Trends , Business , Media

Booking on-line makes travel cheaper (0)

Dominic Main | 19/04/2007

According to Chris Tolhurst’s recent article in the Australian Financial Review, there are apparently two kinds of on-line travel booking Website which are providing increasingly tough competition to existing popular on-line travel booking sites.

tags: Business , Online Trends , Issues

Web design for maximum conversion (0)

| 5/04/2007

One of the key goals of a website for businesses is to engage users and to maximse the conversion rate. A conversion of a visitor can be many things, some examples include newsletter opt in, sales enquiry or document download.

tags: Web Design , Online Trends , Technology , Melbourne Web Design , Melbourne

What (use) is a Vista Gadget? (0)

| 2/04/2007

Most frequent Web users are familiar with the Google sidebar and Google Gadgets – even if we have not installed them then we may have seen them.

tags: Technology , Online Trends

Link wisely for a better rank (0)

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online Trends , Business , Common Sense , Corporate Blogging , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Competing for the Search Space’ (0)

| 29/03/2007

In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?

tags: Online Trends , Technology , Business , Issues , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

We’re here for the long haul – the changing face of Web Services (0)

| 20/03/2007

Complacency is a killer when it comes to retaining your competitive position online. The past 18 months has seen a significant increase in the adoption of technologies and techniques that only last year, were perceived by some as “never going to catch on”.

tags: Web Design , Technology , Online Trends , Corporate Blogging , Email Marketing , Web 2.0 , Melbourne Web Design , Melbourne