Most recent blogs in the Web Marketing category
A new logo is meant to symbolize a renewed sense of purpose and progress and I think they have achieved this. This change should motivate employees, however logos are more importantly, meant to create a brand identity for customers.
Gmail has rolled out its new tabbed inbox and your marketing emails have moved. Things you need to know and you can and can’t do about it.
Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.
5 tips to ensure that your website stays just as Merry as you will be during the Christmas period.
Google Analytics and Google AdWords are designed to provide you with a complete picture of the customer journey but which one is best?
Retargeting can present a great and effective way to bring previously-visited customers back to your website. It can also look dumb.
When a user clicks on an ad we come with expectations similar to those we have when entering a new restaurant.
Twitter rolled out on Dec 8th their Brand Pages updated redesign, aimed at Google+ and Facebook in an attempt to catch some of the market for big brand pages.
A new study by ShareThis has found that 31 per cent of referral traffic on the Internet comes from sharing.
The social web and it's little $5 perks. A quick look at Fiverr.com
If you’re not collecting email addresses and building your email list via the double opt-in method, don’t expect to email your list anytime soon.
The importance of the use of colour on the web is often overlooked. Colour plays a vital role in conveying both information and feeling. The colours used in a website design can either make or break a website design.
Banner ads perform two key roles 1. Qualified traffic and 2. Branding. So what makes a good banner ad?
Well it’s fairly self-explanatory; a deal a day is website is just that – a website that promotes and sells a new, greatly discounted product each day.
Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.
Apparently just having a send to a friend link on your EDMs is no longer the only method for making an email go viral.
A few months ago on the Saturday before the American Superbowl I headed to New Jersey to meet with Gary Vaynerchuk of Wine Library TV fame. I was there to record a video for his daily wine video which is filmed at his Wine Store and is watched by tens of thousands (if not hundreds of thousands) of people each day.
Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.