sitecast™: Features

Professional templates
Pre-fabricated email templates produced by skilled designers to facilitate easy development of high quality, visually superb emails which encourage recipient interaction and increased click through rates.

Personalize emails
To facilitate ease of data entry and inclusion of pertinent user information, user data stored in the sitecast database can be included from an embedded selection list with two clicks.

Dynamic email
Dynamic email templates allow for the addition of articles and limited manipulation of article placement, without harming the professional layout of the template. Users can change the order of presentation of the articles included in the email.

Email campaigns
sitecast campaign management facilitates the easy co-ordination and categorisation of emails and newsletters.

CMS functionality
Content management system facilities allow images and text to be stored for future easy retrieval and reference. This allows ease of reuse of images between emails.

Schedule send
sitecast provides comprehensive control over all-important email campaign schedules. The campaigner has complete control over how and when emails are released to recipients.

Timezone send
Allows for time-zone specific email campaign release to ensure worldwide co-ordination of campaign launches. The user can rest assured that their emails will not be released several hours ahead of (or behind) schedule on the other side of the world.

Smart send
sitecast provides several unique and world class sending strategies to minimize the risk that emails are blocked by large email service providers.

Mailing list management
sitecast's mailing list management facilities are designed to ease the data entry and manipulation burden on the user. Lists can be imported in various formats including as comma separated values (csv), Excel spreadsheets, or xml.

Variable mailinglists
Mailing lists can be configured and extended to include any additional information about recipients that are important to the campaigner.

Smart mailing lists
Create new mailing lists by combining existing mailing lists, using selections of configurable rules and filters.

Registration forms
sitecast actually generates subscription forms to embed in the campaigner's Web page to process subscriptions. The code is tailored according to the campaign settings and details.

Unsubscribe management
sitecast can generate campaign specific code to implement the page elements that allow users to automatically cancel subscriptions.

Bounceback management
To minimise the overheads associated with redundant sends and bounced emails, sitecast incorporates bounceback management which tracks instances of bounced emails and unresponsive recipients.

Spam detector
sitecast minimises the likelihood that emails will be blocked by sensitive spam filters by using special spam filter prediction and hygiene algorithms to warn the campaigner when emails are problematic.

Heat map
A highly informative and easily interpretable visual representation of link click-through statistics on campaign emails. Link popularity is denoted by the highlighting of more frequently clicked-on links.

Reports & Statistics
To facilitate the evolution of more effective campaigns via tuning and optimisation of email content and settings, sitecast generates various detailed reports. Detailed reports present easily understandable statistics about: - Sent emails - Received emails - Opened emails - Click through rates - Bounced emails - Subscription opt-outs

Campaign Reports & Statistics
Reports and statistics are generated across campaigns with multiple differently configured emails to help gauge overall campaign effectiveness. Defective or under-performing emails can be deleted or altered.

Template statistics
Statistics for templates used in several emails gives the user information about the performance of the template itself not influenced by the content of the email.

Administration
Comprehensive campaign and account management and campaign history information allows the email campaigner to increase the effectiveness of campaigns over time.

Help
In addition to the product manual, sitecast is accompanied by comprehensive online help incorporating an FAQ, an extensive glossary, and the ability to submit technical questions on-line.