Social Media Optimisation

Social media networks and online communities have grown considerably in recent times. Is your brand recognised in this new medium?

What is Social Media Optimisation?

Social Media Optimisation (or SMO as it is becoming known) is simply the optimisation of your corporate website or blog in the major social media networks. These networks could be social networking sites or social bookmarking sites as well as providing to your audience the ability to click off to a social media site and discuss your product or service offering in the community.

What are examples of Social Media Networks ?

The most well known of social media networks would have to be Digg, Youtube, Flickr, Myspace and del.icio.us to name just a few. Each of these sites have certainly created niche areas and have been able to maintain their first-mover advantage.

Australian companies using Social Media Networks

Recently Wrangler Jeans created their own Myspace page to create a direct connection to their customers. Since implementation, Wrangler has connected with nearly 500 of their customers with discussions including new clothing products, videos with their products to even discussions about related bands and even events. No doubt, when they launch a new product, the first customers to buy will be these so called, ‘brand ambassadors’. Imagine your company developing such a relationship.

Are you monitoring social networks for your brand?

In the same way your public relation company monitors your brand in traditional media, monitoring your brand in social media networks is essential. Contributing to the discussion could significantly improve how your brand is perceived to the wider audience.

More for your media spend.

Using social media networks can definitely increase the reach of your typical marketing budget. For example instead of producing a short 30 second advertisement, why not produce a 3 minute video with the vision of releasing it on youtube.com. This strategy was recently taken by Wiliam client Getup who created a viral video called 'Hicks' Crib' a parody of MTV's Cribs on their site and on YouTube.