Why use video online?

With the internet becoming filled with rich content, now is the best time to start putting some serious thought into having video on your website. There are many benefits to having video on your website. It will engage viewers, improve sales and more. Here is a link to the results of a study which shows significant sales increases from using video to engage and reach out to potential customers.

So now you want a video, what should you do? High on the priority list should be making it professional. This will help you maintain a strong corporate image and ensure the correct message is delivered. Here is an example of what I believe is a great video for a website, it's engaging and holds strong to the branding and direction of Russell Investments.

I am happy to see the video’s on websites becoming more snappy and more of a 'story' and less advertising oriented.