Where Does Your Website Lead Users?
It’s a little understood fact but every website leads its users somewhere, see link scents. Unfortunately because of this lack of understanding, many websites accidentally lead users to search for another website. Others execute the idea more proficiently, the most obvious examples being e-commerce websites that encourage users to select and purchase items from the comfort of their web browser.
It’s important to remember that other types of websites also take their users on a journey. Your website should have a clear goal for each type of user that it is trying to engage with and it should lead those users through the most logical and convenient journey to achieve that goal. No matter the goal, you can’t blame the user if you don’t signpost the way to achieve it.
So - are your users being led to the virtual promised land? Or are you leaving them to wander in the desert of poor web experience?
