Twitter: making your 140 characters count

Did you know that over 90% of tweets made come from less than 1% of twitter users?

Tens of thousands of individuals are signing up to the latest buzz in social networking each day, however few return.

Signing up to see what all the hype is about, not knowing where to start and abandoning their newest social networking venture is all too common.

You’ve signed up, declared yourself present in a mere 140 characters and now what?

Already you’ve got follower requests, @ replies, but what are you doing here?

If you’re a business and considering getting onto Twitter, ask yourself a few questions;

  • Why do I want to get on Twitter?
  • What do I want to communicate?
  • Will I be able to update regularly?

Signing up to Twitter for Twitter’s sake will probably do less for your online rep than not having Twitter at all. If your audience has subscribed to receive your updates, give them something – there’s nothing worse than following a dead account.

Update with intent:

Twitter (although used frequently for useless updates) isn’t for telling people what you had for lunch, tweet with intent, communicate your latest specials, offers and deals, comment on trending topics if relevant. Above all, don’t forget to link back to your site. Getting your latest offers out there is great, but give a means for a follower to get more info. Give your audience some incentive to follow you.

Update often:

Signing up for an account, making one update and falling off the radar for a few weeks isn’t going to help in building up momentum. The more you tweet, the more of a dialogue you’ll create with your followers.

I’m not saying you have to update every hour on what you’re doing, but keep people interested and expecting more.

As an example of a website I follow, Toxel automatically ship their latest’s posts to Twitter, with link backs to the content on their website.

I constantly keep an eye out for them in my feed – I’ve come to expect frequent and very interesting updates from them. 99% of the time I’ll click through to the site to read the full article, not just skim over the update.

You’ve got 140 characters, make them count!

To find out how Wiliam can help you get your Twitter strategy up and running, contact one of our Wiliam team on 02 9978 8888.