Tweet to Eat
A social experiment in India for KFC is kind of a good idea… but do we really need more tweets spamming up our space?
Some items from their menu were broken out into tweet currency with a hashtag of #KFCWOW. 29 tweets got you a Potato Krisper or a Lime Soda Krusher. 65 tweets gets you a OMG roller or Brownie Blast.
Sounds like a cool idea. But the general opinion is that it actually creates a negative brand sentiment – spamming the twitterverse just upsets people more than get them excited about saving a few dollars. Basically, your friends have to put up with a blast of irrelevant tweets so you can get a free bit of chicken!
Apparently it also violates the Twitter Spam Guidelines.
These types of experiments always sound like a good idea to the marketing guys sitting around the boardroom table. The Woolworths ANZAC memories is a great example. Trying too hard playing the social game usually ends in disaster for these brands.
Some of the detail in this blog was sourced from here
