The New Face of Twitter

Twitter, a social networking site that took micro-blogging to the next level, just launched a fresh new interface. The new look and features promise to make the whole twitter experience “faster, easier and richer”. The updated version includes photo and video sharing capabilities integrated directly into users’ streams. The various innovations and overhaul gives the site a more sophisticated look, but not so much is likely to really change for many users.

A significant difference worth mentioning is that a lot of third-party apps, like TwitPic, Twitgoo and TwitVid will now be accessible directly through Twitter.com. The general feeling among pundits is that twitter is setting sights on competing with Facebook for the social networking crown since the new features now open up more possibilities for app integration and advertising. Time will tell after the new look has finished its rollout. 

The more important question is how will the new Twitter affect the way you connect with your customers on line? It will likely be easier to engage and interact with your customer base on Twitter with so many more information-sharing options available. Also, multimedia really can be crucial these days when developing brand awareness through social media. So Twitter's new partnerships with Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, USTREAM, Vimeo, Yfrog, and YouTube may also help you to attract and retain more followers.