Robert Beerworth Team : Web Strategy Tags : Technology

RSS Feeds statistics explained by Yahoo

Robert Beerworth Team : Web Strategy Tags : Technology

Today the search engine Yahoo released a white paper on RSS usage, and the findings are similar to other surveys in recent time. According to Yahoo approx 4% of total internet users are actually use RSS.

Key Finds of the Yahoo White Paper ;

Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.

• 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling

• 28% of Internet users are aware of podcasting, but only 2% currently subscribe to podcasts.

• Even tech-savvy “Aware RSS Users” prefer to access RSS feeds via user-friendly, browser-based experiences (e.g., My Yahoo!, Firefox, My MSN).

• My Yahoo! has the highest awareness and use of any RSS-enabled product.

If you are looking at adding RSS or XML features to your website in the near future this document is well worth the read.

View the Yahoo RSS White Paper