RSS Feeds Marketing by Travel Giant Travelocity

Tags : Technology

RSS feeds are beginning to popup all over the place which provide businesses a really new way to market their customers. Take a look at Travelocity’s new RSS Feed for promotions. The page allows users to customise their RSS feed for particular routes. For example you could create a feed which shows all the discounted flights between Los Angeles and New York.

To promote the new Travelocity RSS Feed, they sent emails to only Hotmail users and Yahoo! users from their members list, inviting them to use their new RSS Feed. This was because both companies offer online RSS readers see Windows Live and My Yahoo! The result was that 66% of the users that opened the email subscribed to a custom RSS Feed.

Here at Wiliam we are really embracing RSS as part of our Web 2.0 strategy for clients. For more information about Web 2.0 and how we can develop a strategy for your business contact us.

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Wiliam is a leading Australian digital agency. We design and develop websites and a few things in-between. The Wiliam blog is the thoughts and opinions of our people.

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