Robert Beerworth Team : Web Strategy Tags : Technology

Nielsen NetRatings reports RSS users read more news

Robert Beerworth Team : Web Strategy Tags : Technology

Nielsen NetRatings in New York recently reported that RSS users significantly read more online news than non RSS users, visiting an average of 10.6 news sites compared with 3.4 news sites for non users. 

 

Apart from simply reading more online news articles than non RSS users, RSS users visit news site more frequently. RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often. This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS.

 

For the full report click here.