Mobile Marketing with Smartphones and HTML5
While HTML 5 is still receiving a big NO literally, many are jumping at the chance to develop their own apps using the HTML5, Javascript and CSS3 tools to build web apps and mobile websites. With companies tightening their belts and no money in the account to splurge on the high costs of mobile app development, companies can build what they want and release it to the public with much lower costs and on their own time.
No longer do you need to duplicate efforts for mobile cross-platform flexibility. By implementing the latest technology you can rely on full support (WebKit) by popular devices that use iOS, Android and the experience can be altered or downgraded for others. While not all users have moved to the smartphone technology, there is enough consumers around to guarantee a steady growth. A growth that will rise rapidly in time.
With following a quite thorough guideline to build the specifications of your mobile app and using the same skills you may already have in house, you can leverage the largest growth in technology available. Smartphones are the future and while most consumers use their phones for downloading apps, music and games, the next wave of mobile users will move to banking, money transfers, shopping and payments. This makes building your next web app on the HTML5/CSS3 platform well worth the investment.
