Robert Beerworth Team : Web Strategy Tags : e-commerce Mobile Web

Mobile eCommerce continues massive growth: Webjet says so

Robert Beerworth Team : Web Strategy Tags : e-commerce Mobile Web

I’ve written a few blogs on mobile eCommerce (mCommerce) and its extraordinary growth in terms of web traffic.

Rather than browsing on our laptops and PCs, we’re on the couch on our tablets and mobiles. We might do a bit of eBAYing and Facebook on our work PCs, though in the lift down to the street, on the bus home and whilst waiting in the queue at the supermarket we’re on our mobiles and tablets.

Google and others often release numbers showing the % growth in mobile though what this roughly translates to is harder to come by.

Certainly, if you haven’t  punched your credit card into your mobile as yet, it would be hard to appreciate how the other half lives.

In an November 2011 interview with Webjet’s Managing Director, John Guscic, he offers a rare glimpse of the soft of numbers we’re talking about.

According to Webjet: 

  • They are seeing 35% compound growth in mobile traffic.
  • In August 2010, Webjet was doing roughly $20,000.00 a month in sales. In August 2011, it is doing roughly $20,000.00 a day.
  • In August 2011, mobile traffic is 15% of all traffic. Webjet estimates that by June 2012, it will be 25% of traffic.
  • The growth is equally shared across Webjet’s mobile eCommerce website and its mobile app.

If you don’t think that mobile is going to turn everything on its head, you might want to reconsider.