Introducing Cudo.com.au - PBL's latest online property
Wiliam are excited to announce the launch of PBL Media’s latest online property, Cudo.com.au
Cudo is aimed to capture the growing ‘deal a day’ market. It involves offering one deal that requires a certain number of buyers before it is activated and ready for sale. Leveraging the group buying mentality, PBL hope to compete against the likes of Groupon from the US who are rumored to be sizing up the Australian market.
The launch of Cudo was recently covered by SMH, The Australian and B&T among many others.
Cudo is a sophisticated online property that has many complex capabilities. Built on enterprise architecture, focusing on availability, performance and security – Cudo is positioned to take advantage of large volumes of traffic while continuing to perform. Payments are processed by a sophisticated token-based payment system to allow for delayed payment processing (payments are only processed should a deal gather enough momentum).
From posting the offer, issuing the voucher(s) to managing the subscriber database – everything is fully automated to streamline the entire process.
Wiliam is very excited to see Cudo launch successfully - achieving higher than forecasted sales figures in its opening day.
