How Not To Lose 35% of Email Clickthroughs
By the end of 2012 around 35% of all email opens will be on a mobile device*. If you are not designing mobile-friendly email marketing campaigns, you are losing 1 in 3 potential buyers.
If you want to keep all 3 buyers, here are 3 simple rules.
- Think about size. Mobiles have small screens and limited real estate. Make your fonts large and your message small otherwise you won’t get your point across.
- Think about placement. If a mobile user cannot see your call-to-action they cannot click it.
- Think about images. While some mobile devices load images by default, many do not. If your call-to-action is an image it might not load and nobody can click it.
*Based on extrapolations from Mobile Email Opens Report, November 2011.