Google Adsense Reveals Profit Share

As an Adsense publisher, I have always wondered how much of a percentage Google was taking from each ad that was clicked. I was always curious as to just how much money I must have been losing.

WELL! It turns out the magic number is 32% to Google and 68% to the publisher.

Not bad really! 

The article can be found here, though the question still remains - was it always 32% or was it only recently increased. I must say, I am noticing an increase in earnings as a publisher since this announcement and would be curious to know if others are also.

Drop us a comment below if you have experienced an increase?