Jeff Huang Team : Web Design Tags : Web Design

Golden Ratio – The number 1.618

Jeff Huang Team : Web Design Tags : Web Design

“The golden ratio has fascinated Western intellectuals of diverse interests for at least 2,400 years. Some of the greatest mathematical minds of all ages, from Pythagoras and Euclid in ancient Greece, through the medieval Italian mathematician Leonardo of Pisa and the Renaissance astronomer Johannes Kepler, to present-day scientific figures such as Oxford physicist Roger Penrose, have spent endless hours over this simple ratio and its properties.

The Golden Ratio numerically described as 1.618...., The ratio is all around us. You can find the ratio in the growth arrangement in the nature plants, the seashell on the beach and the curve of waves, the spiral orders in sunflower seed, even in your finger bones. The 1.618 is a perfect number in nature, and since humans found the secret of this nature beauty, we have applied this rule in architecture and arts and many others. Here is just list some of them to share with you.


DaVinci's Mona Lisa 


 Le Corbusier Chaise Lounge LC/4 Chair


And your credit card....

Ipod classic launched in 2006, it sales were over 14+ million when the ratio close to golden ratio. Not only the ipod, even the Apple logo design which is based on the rule, that’s why the logo is full of evergy.

Unfortunately, I’m not an apple fan. Now everyday in my hand is the Windows phone 7, I love the UI design when I first received the design guideline 2 years ago. Earlier this year, I came across to know the UI is also used into the design.

1.618 is just a small number, but it truly has the power!