Robert Beerworth Team : Web Strategy Tags : Business

People just aren`t that interested

Robert Beerworth Team : Web Strategy Tags : Business

When you work in the web, you find it hard to believe that others aren't as excited and interested in the web - and blogs, and podcasting, and video streaming, and CSS, and Firefox, and broadband - as you are.

And it hurts when you find realise that most people just aren't that interested.

From the UK's Guardian (Walking the blog):

A survey of British taxi drivers, pub landlords and hairdressers -- often seen as barometers of popular trends -- found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

"When I asked the panel whether people were talking about blogging, they thought I meant dogging," said Sarah Carter, the planning director at ad firm DDB London.

Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.

Oh dear.