BBC rationalises its redesign
The new BBC homepage design is good, though better is its rationalisation and process for achieving it.
The BBC launched a new beta homepage yesterday, with the intention that its 9 million weekly users will shift from mainly focusing on its news and sports sections to exploring the much broader base of content the broadcaster has to offer through its website.
With 43% of traffic going to their news website and 35% going to their sports site, the redesigned website has a task on its hands.
By more openly showcasing their vast breadth of content, BBC is hoping its users will pay more attention to its TV series as well as documentaries and other programs they are renown for.
Their previous site had not been changed in 3 years, so their new image design focused on imagery giving it a much more interesting and attention grabbing look.
I particularly like the new design, as it showcases their content is almost a visual smorgasbord, however BBC fans seem split 50/50 on the new site.
Some think it’s a great and “elegant solution to the copious amounts of content across so many verticals” others think it lacks “social integration” you can’t share content you like with popular websites such as twitter or facebook a massive overlook from the BBC design team.
Page Impressions (PIs) will be the ultimate determinate of the success of the redesign, followed by shares and Likes and the rest.
As aside, the new design looks great on a tablet (iPad) and that is a bonus for sure.
Designers and businesses should always be able to rationalise their redesigns; why they’re doing it and what they want to achieve.
How do you do know how to make a design/web page that achieves your goals and objectives and drives people where you want?
It is pretty straightforward.
- Know what you want people to do on your website.
- Know what people are actually doing via your website statistics.
- Design an interface that clearly highlights what you want people to do. Give them the links they want, though give them links and buttons you want them to click.
- Test before you launch, monitor after launch and refine.
