Seven Ways to Get More Revenue from Adsense

Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.

Increase Traffic
Earning ad revenue is a numbers game. The more visitors to your site the more clicks your ads will receive. While an increase in the number of visitors will increase your click throughs you can increase your ratio by attracting users who are truly interested in your area of expertise.

Place Ads Wisely
The location of advertisements on your site does play an important role on your click rate. Ads relegated to the sides, especially those placed on the right, have a lesser chance of being clicked. Advertisements placed at the bottom of a long page can also suffer similar consequences. Some web site administrators try to place ads inconspicuously out of fear of turning off visitors. Unfortunately, you can’t achieve both goals as users are not likely to visit ads that are hidden or in rarely noticed areas of your page.

Design Your Ads to Blend
One sure way to attract attention to your ads is to design them to blend with your site’s existing design. Adsense give you the ability to customize the colors of the ads displayed on your page. Studies have also shown that advertisement blocks without borders tend to outperform their counterparts.

Keep Your Content on Target
Since Adsense selects ads based on the keywords on your site ensure that your content stays relevant and on target. This is especially essential for blogs as they are more likely to have wandering topics.

Use Higher Paying Keywords
Not all advertisers pay the same per click. Although clicks start at pennies there are reports that clicks may go as high as $100 per click. Yahoo Search Marking has a wonderful tool for estimating the value of keywords. Although there’s no guarantee that these rates are the same as Google’s Adsense there’s a high likelihood that those who rank well there will also rank well in Adsense.

Add an Alternate Ad Link
Adsense allows you to enter an alternative link in the event that ads are unavailable. You should consider entering an alternative ad service. This will ensure you continue to earn revenue in an outage.

Test Again and Again
Google Adsense offers many forms of advertisement including image and video ads. The best way to see which format work best with your audience is to monitor the performance of several different formats. You can do this by assigning a different channel to each ad block so you can review them independently.