Web Marketing

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Feed your users with smart landing pages (0)

Leonardo Alvarez | 21/02/2013

When a user clicks on an ad we come with expectations similar to those we have when entering a new restaurant.

Twitter updates design of Brand Pages (0)

Leo Romano | 12/12/2011

Twitter rolled out on Dec 8th their Brand Pages updated redesign, aimed at Google+ and Facebook in an attempt to catch some of the market for big brand pages.

tags: Web Marketing

Make your customers dare to share your brand (0)

Bess Batterham | 10/06/2011

A new study by ShareThis has found that 31 per cent of referral traffic on the Internet comes from sharing.

tags: Web Marketing , Web Strategy

What will you do for $5? Fiverr.com has the answer (1)

| 9/09/2010

The social web and it's little $5 perks. A quick look at Fiverr.com

tags: Web Marketing

No Double Opt-In. No Email List (5)

Robert Beerworth | 16/07/2010

If you’re not collecting email addresses and building your email list via the double opt-in method, don’t expect to email your list anytime soon.

tags: Online Trends , Tips & Tricks , Web Development , Web Marketing

The use of colour online (0)

Mike Hall | 28/10/2009

The importance of the use of colour on the web is often overlooked. Colour plays a vital role in conveying both information and feeling. The colours used in a website design can either make or break a website design.

tags: Web Design , Web Marketing , User Experience , Usability

Effective Banner Ad Design (0)

Hamish Stead | 27/10/2009

Banner ads perform two key roles 1. Qualified traffic and 2. Branding. So what makes a good banner ad?

tags: Web Marketing

Deal a Day Websites (4)

Vince Scordino | 2/10/2009

Well it’s fairly self-explanatory; a deal a day is website is just that – a website that promotes and sells a new, greatly discounted product each day.

tags: e-commerce , Business , Viral Marketing , Web Marketing

Social Media Marketing - Out With The Old, In With The New (0)

Solaris Ataya | 31/08/2009

Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.

tags: Social Networking , Social Media Marketing , Web Marketing , Twitter , Facebook

Do Your EDMs Reach Their Potential? (0)

Gillian Lindsay | 27/08/2009

Apparently just having a send to a friend link on your EDMs is no longer the only method for making an email go viral.

tags: Email Marketing , Facebook , Web Marketing , Online Marketing

Stop Wasting Time Offline (0)

Benjamin Christie | 17/08/2009

A few months ago on the Saturday before the American Superbowl I headed to New Jersey to meet with Gary Vaynerchuk of Wine Library TV fame. I was there to record a video for his daily wine video which is filmed at his Wine Store and is watched by tens of thousands (if not hundreds of thousands) of people each day.

tags: Online Trends , Media , Viral Marketing , CRM , Web Marketing , Twitter , Facebook

The power of video marketing, a look at BlendTec (0)

Alex Wilson | 22/06/2009

Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.

tags: Web Marketing , Viral Marketing , Online Marketing , Online Video Marketing

Reasons to Consider a Microsite Strategy (1)

Daniel Nelson | 22/04/2009

Microsites can be a great way to focus on an issue or product and deliver targeted messages. Some hints and reasons to consider microsite strategy:

tags: SEO , Web Design , Web Marketing

Five Critical Steps to Keeping Your Business Open in a Bad Economy (0)

Daniel Nelson | 4/02/2009

No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.

tags: Business , Web Marketing , Usability , Online Marketing , Web Strategy

Seven Ways to Get More Revenue from Adsense (0)

Daniel Nelson | 4/02/2009

Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.

tags: Web Marketing , Business , Online Marketing , Google , Web Strategy

Protecting the Virtual Keys to Your Domain (0)

Robert Beerworth | 7/01/2009

Your passwords are your virtual key to your online assets. Yet too often, these aren’t given a second thought. Anyone who obtains your password can essentially become you. In a matter of moments someone with ill intent can destroy the reputation of your business.

tags: Common Sense , Web Strategy , Technology , Web Marketing

How to Create Professional Podcasts (0)

Gillian Lindsay | 6/01/2009

If you have researched podcasting and determined it would be a beneficial investment for your online business you may wonder where to begin with your new endeavor. To achieve favorable results you must create podcasts that are professional. Poorly produced podcasts do not attract subscribers. In fact, they can have the opposite effect and ultimately hurt your image.

tags: Podcasts , Online Marketing , Web Marketing , Web Strategy

Choose Your Keywords Carefully (0)

Patrick Wong | 9/12/2008

One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?

tags: SEO , Web Marketing , Web Strategy , Online Marketing

Make Your Contest a Win-Win for Your Website (0)

Patrick Wong | 5/12/2008

If you’re looking for a quick way to drive traffic, why not host a contest, here are some tips for running your contest well.

tags: Online Marketing , Online Trends , Web Strategy , Web Marketing

How To Create Blog Posts That Attract Readers (0)

Benjamin Christie | 3/12/2008

By now we all understand the basic benefits blogging can bring to your site. The search engine optimisation gains alone should be enough to convince you to invest in this area. Once you’ve picked your platform and devised a clever name for your blog you’ll find your hardest task still awaits. What can you write about that users will actually want to read?

tags: Corporate Blogging , Web 2.0 , Web Marketing , SEO

What is a tag? (0)

| 27/11/2008

You’ve probably heard of tags being used on websites and blogs. In case you’ve never noticed them, you’ll find a list of tags at the bottom of each of our blog posts. You may wonder what purpose these tags serve.

tags: Web Design , Web 2.0 , Search , Web Marketing

Using Press Releases to Increase Pagerank (2)

Benjamin Christie | 3/11/2008

Where does your site rank on popular search engines? If you are disappointed with your placement it’s time to focus on search engine optimization. However, this process does not have to be as difficult as it sounds. Wiliam recently had a new domain with a Pagerank of 0 go to Pagerank of 4 just by sending out a press release. You are probably wondering how your can achieve similar results. Here are some of the important things to include in your press releases:

tags: Business , SEO , Web Marketing

Website, micro site or splash page? (0)

Daniel Nelson | 27/10/2008

Are you planning a marketing campaign or the launch of a new product? If so, you’re probably planning a corresponding web site. You could create a standard website complete with multiple pages and navigation. But have you considered the unique benefits a micro site or splash page can provide for these campaigns?

tags: Web Design , Business , Web Marketing , Web Strategy

Top Ten Reasons to Outsource (0)

Robert Beerworth | 27/10/2008

Given the current economic climate, companies are thinning their workforce. Yet the need to capture new customers through a dynamic web presence has never been greater. If you are looking for a way to do more with less then you should consider the benefits of outsourcing.

tags: Web Marketing , Web Strategy , Business , Web Development

Should You Consider Social Bookmarking Links? (0)

| 26/09/2008

Is social bookmarking more than just a convenient way to access your bookmarks from any computer or can it be harnessed to drive huge amounts of traffic to your site?

tags: Online Trends , Viral Marketing , Web Marketing , Social Bookmarking