Web 2.0 set to sweep the Australian Real Estate market

Web 2.0 set to sweep the Australian Real Estate market (0)

| 23/08/2007

Web 2.0 trends in business so far have conquered the Australian travel and leisure industry and the automotive industry with relative ease, with consumers becoming far more receptive to the new ways  of content absorption and consumption in a very short space of time.

Next on the Australian industry hit list, real estate!

Already trademarked ‘Real Estate 2.0’, the associated technologies and techniques of the second generation of the internet is pushing boundaries well beyond the conventional in the USA already with Point2 – the national marketing and advertising platform exclusively for Real Estate professionals launching their Real Estate application for Facebook in July. Created to  help users organize their Facebook networks around cities and neighborhoods while streaming property listings into these neighborhood groups, Point2 have recognized the potential of social networking opportunities.

Zillow.com, a property search engine already supporting google map type functionality to pin point properties have taken their online strategy one step further to boost property listings through the adoption of a social network style online discussion forum; users can post questions relevant to specific properties and areas relevant to their needs – “how far is the local school?” for example.

Such appreciation for the associated trends and technologies of Web 2.0 has yet to be fully embraced by the Australian Real Estate market majority as for this particular sector the web 2.0 concept is still in its infancy. Innovators within the industry however, such as Marquette Turner are already changing their mind set and strategic focus to be more in line with the Web 2.0 phenomenon, embracing corporate blogging in the first instance as a strategic search marketing tool and public relations vehicle, with others no doubt soon to follow.

tags: Corporate Blogging ,  Web 2.0 ,  Online Trends