Web 2.0 it is the Future

Web 2.0 it is the Future (0)

| 29/04/2007

An article in ZDNet titled Cisco CEO sings praises of Web 2.0 future confirms that Web 2.0 is definitely the future and John Chambers CEO of Cisco is ‘betting his business on it’ (ZDNet).

From a website perspective we often describe Web 2.0 to our clients as the application of technologies and techniques that encourage user participation and interaction within a website. A Web 2.0 website is much more proactive in gaining the users interest, therefore ensuring users return to the website.

What is the purpose of users returning to your website? In business terms this could be:

-         Increase the business’s brand awareness

-         Increase promotion of the business product and services

-         Increase marketing effectiveness

-         Increase sales leads

So what makes Chambers so confident about Web 2.0? Web 2.0 is about collaboration, collaboration allows businesses to improve its efficiency and productivity. Chambers says businesses who don’t understand the power of Web 2.0 will be left behind.

Web 2.0 collaboration tools such as wikis enable businesses to easily exchange, search and maintain information within their business. Previously a paper oriented environment, applying the right Web 2.0 collaboration tools and techniques can considerably reduce costs and increase productivity.

One the of the key things Wiliam is looking at with its clients, particularly in the development of Intranets is the utilization of Web 2.0 tools to create an effective Intranet that will improve the business’s productivity.

Web 2.0 is no longer a marketing buzz word. Web 2.0 is about taking advantage of the next Internet 'wave'. Businesses who don’t want to be left behind must ‘ride the wave’ in order to maintain a competitive and productive edge ahead of its competitors.

tags: Technology ,  Business ,  Online Trends