Social Networking - Trend or Fad? (0) Add to My Brief

David Cheng | 9/07/2008

Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite... A business must identify the fit between their target audience and their chosen method of communication.

tags: facebook applicationsTechnologyViral MarketingCorporate Blogging

The Tiered Approach: Who Social Networking campaigns reach – and who they don’t (0) Add to My Brief

| 12/06/2008

Building social networking strategies is necessary for successful online marketing. However, as many companies are finding – one size doesn’t fit all.

tags: facebook applicationsViral MarketingWeb Development

Designing Google Gadget Ads (0) Add to My Brief

Patrick Wong | 23/04/2008

Google is now allowing Australian advertisers to their rich and interactive new ad format called Google Gadget Ads.

tags: Viral MarketingSearch

Brainstorming a Viral Flash Game (0) Add to My Brief

Martin Wicyniak | 23/04/2008

Creating a viral flash game to inspire and attract players demands imagination, technological savvy, and spirit.

tags: Web DevelopmentViral MarketingWeb Design

Starting Email Marketing (0) Add to My Brief

Liza Seville | 17/03/2008

Email Marketing has much to offer a company’s marketing program. It is an instantaneous, low-cost, and Green direct promotional method.

tags: Email MarketingMelbourne Web DesignViral Marketing

Getting the most from Google AdWords (0) Add to My Brief

| 17/03/2008

The buy-in for Google Adwords can be very low and yield massive results. This is the allure that has made their Pay Per Click (PPC) campaign so overwhelmingly popular.

tags: Viral MarketingSEO SydneySearch Engine Optimisation SydneyOnline Trends

Developing an Online Advertising Plan (0) Add to My Brief

| 17/03/2008

A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.

tags: BusinessViral MarketingIssues

What can microsites offer your corporate website? (0) Add to My Brief

Gillian Lindsay | 13/03/2008

Could a microsite be right for your company website? They provide a powerful online advantage when used well.

tags: Online TrendsViral MarketingEmail MarketingBusiness

Building the best websites (0) Add to My Brief

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0BusinessCorporate BloggingViral MarketingViral MarketingMelbourne Web DesignMelbourneWeb Design

Building the best websites (0) Add to My Brief

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0BusinessCorporate BloggingViral MarketingViral MarketingMelbourne Web DesignMelbourneWeb Design

Get the Goss – With Fox8’s Gossip Girl Facebook Application (0) Add to My Brief

James Cox | 19/11/2007

Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.

tags: Web 2.0Viral MarketingWeb DevelopmentOnline Trends

Email Deliverability (0) Add to My Brief

| 16/11/2007

Email marketing, email deliverability is the term used by eMarketers for describing all the issues involved with getting your email delivered to the intended recipient.

tags: Email MarketingBusinessViral Marketing

Benefits of RSS advertising (0) Add to My Brief

Hannah Therese | 12/10/2007

Why RSS advertising? Users are subscribing to RSS Feeds thick and fast - making RSS advertisements easy to track and effective in enabling organisations to measure success. It’s reasonably low-cost and can generate higher click-through rates than most forms of online advertising.

tags: Viral MarketingWeb 2.0

Flog Your Blog on Facebook (0) Add to My Brief

Robert Beerworth | 11/10/2007

One of the first Web 2.0 styled applications that has the capability to improve our social networking lives has arrived - The Blog RSS Feed Reader.

tags: Web 2.0Web DevelopmentViral Marketing

Social Networking, how advertising is bringing in the profits (0) Add to My Brief

| 29/08/2007

A report from eMarketer outlined the predicted increase in advertising revenue generated by social networking websites such as MySpace and Facebook. MySpace recorded an annual profit of $440 million for the year ending on June 30th.

tags: Online TrendsWeb 2.0TechnologyViral Marketing

Web Design, Social Networking the Great Divide (1) Add to My Brief

| 2/07/2007

An article on BBC News, Social sites reveal class divide illustrated that just like the real world, social networking websites are showing signs of social divide, class and societal values.

tags: TechnologyViral MarketingOnline TrendsWeb 2.0

Email Marketing Survey, how to make campaigns more effective (0) Add to My Brief

| 8/05/2007

What are the latest statistics from the Internet Retailer Email Marketing Survey and the techniques to improve the effectiveness of your next email marketing campaign

tags: TechnologyBusinessWeb DesignOnline TrendsEmail MarketingViral Marketing

Website design for a growing Chinese Audience (0) Add to My Brief

James Cox | 7/05/2007

Similarly to many Asian countries, the Chinese audience loves highly interactive websites and web 2.0 functionality allowing them to be more involved in the website. Examples of such features and functionality include blogs, forums and the ability to rate products and send information to their friends.

tags: Web DesignWeb DevelopmentWeb 2.0Online TrendsViral Marketing

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