Viral Marketing

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Deal a Day Websites

Vince Scordino | 2/10/2009

Well it’s fairly self-explanatory; a deal a day is website is just that – a website that promotes and sells a new, greatly discounted product each day.

tags: e-commerce , Business , Viral Marketing , Web Marketing

Sticky Content - Does Your Site Stick?

Patrick Wong | 15/09/2009

Sticky content is a term referring to content published and used to grab the attention of visitors for extended periods of time. Webmasters set out to achieve a sticky website with attractive content in order to build up a community of returning visitors.

tags: Tips & Tricks , Viral Marketing , SEO Sydney

Stop Wasting Time Offline

Benjamin Christie | 17/08/2009

A few months ago on the Saturday before the American Superbowl I headed to New Jersey to meet with Gary Vaynerchuk of Wine Library TV fame. I was there to record a video for his daily wine video which is filmed at his Wine Store and is watched by tens of thousands (if not hundreds of thousands) of people each day.

tags: Online Trends , Media , Viral Marketing , CRM , Web Marketing , Twitter , facebook

Communities Are The Way To Build Success

Hamish Stead | 14/08/2009

What does interest me is a rich variety of information and a like-minded community to discuss it with. The explosion in popularity in social networking just reinforces the fact that we are social creatures and we like to digest and relate information communally. We like to contribute and we have a suspicion of one-way communication.

tags: Viral Marketing , Business , CRM

Twitter: making your 140 characters count

Emily Berry | 15/07/2009

You’ve signed up for a Twitter account, declared yourself present in a mere 140 characters and now what?

tags: Web Strategy , Twitter , Viral Marketing , Online Marketing

The power of video marketing, a look at BlendTec

Alex Wilson | 22/06/2009

Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.

tags: Web Marketing , Viral Marketing , Online Marketing , Online Video Marketing

Why You Should Develop an Online Widget

| 27/11/2008

You have probably heard the term Widget used more and more these days, but are you still left wondering what a widget is or why you should jump on the widget bandwagon?

tags: Technology , Web Design , Web Development , Business , Media , Viral Marketing , Web 2.0

Developing an Online Video Strategy

Benjamin Christie | 29/09/2008

Since you have already invested in the costs of developing media, it only makes sense to consider stretching that investment with an online campaign. Below are a few options for sharing your videos...

tags: Online Trends , Web Strategy , Viral Marketing

Should You Consider Social Bookmarking Links?

| 26/09/2008

Is social bookmarking more than just a convenient way to access your bookmarks from any computer or can it be harnessed to drive huge amounts of traffic to your site?

tags: Online Trends , Viral Marketing , Web Marketing , Social Bookmarking

Social Networking - Trend or Fad?

| 9/07/2008

Social networking can be a powerful medium to create brand dialogues - as has been proven by iconic Aussie brands such as Tim Tams, Breville, Vegemite... A business must identify the fit between their target audience and their chosen method of communication.

tags: facebook applications , Technology , Viral Marketing , Corporate Blogging

The Tiered Approach: Who Social Networking campaigns reach – and who they don’t

| 12/06/2008

Building social networking strategies is necessary for successful online marketing. However, as many companies are finding – one size doesn’t fit all.

tags: facebook applications , Viral Marketing , Web Development

Designing Google Gadget Ads

Patrick Wong | 23/04/2008

Google is now allowing Australian advertisers to their rich and interactive new ad format called Google Gadget Ads.

tags: Viral Marketing , Search

Brainstorming a Viral Flash Game

Martin Wicyniak | 23/04/2008

Creating a viral flash game to inspire and attract players demands imagination, technological savvy, and spirit.

tags: Web Development , Viral Marketing , Web Design

Starting Email Marketing

Liza Seville | 17/03/2008

Email Marketing has much to offer a company’s marketing program. It is an instantaneous, low-cost, and Green direct promotional method.

tags: Email Marketing , Melbourne Web Design , Viral Marketing

Getting the most from Google AdWords

| 17/03/2008

The buy-in for Google Adwords can be very low and yield massive results. This is the allure that has made their Pay Per Click (PPC) campaign so overwhelmingly popular.

tags: Viral Marketing , SEO Sydney , Search Engine Optimisation Sydney , Online Trends

Developing an Online Advertising Plan

| 17/03/2008

A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.

tags: Business , Viral Marketing , Issues

What can microsites offer your corporate website?

| 13/03/2008

Could a microsite be right for your company website? They provide a powerful online advantage when used well.

tags: Online Trends , Viral Marketing , Email Marketing , Business

Building the best websites

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0 , Business , Corporate Blogging , Viral Marketing , Viral Marketing , Melbourne Web Design , Melbourne , Web Design

Building the best websites

Robert Beerworth | 29/11/2007

tags: Web 2.0 , Business , Corporate Blogging , Viral Marketing , Viral Marketing , Melbourne Web Design , Melbourne , Web Design

Get the Goss – With Fox8’s Gossip Girl Facebook Application

| 19/11/2007

Ever since Facebook flung opened its doors to developers, the social networking portal has added over 7,000 applications. Introducing the latest kid on the Facebook Application Platform – The Gossip Girl Facebook Application.

tags: Web 2.0 , Viral Marketing , Web Development , Online Trends

Email Deliverability

| 16/11/2007

Email marketing, email deliverability is the term used by eMarketers for describing all the issues involved with getting your email delivered to the intended recipient.

tags: Email Marketing , Business , Viral Marketing

Benefits of RSS advertising

| 12/10/2007

Why RSS advertising? Users are subscribing to RSS Feeds thick and fast - making RSS advertisements easy to track and effective in enabling organisations to measure success. It’s reasonably low-cost and can generate higher click-through rates than most forms of online advertising.

tags: Viral Marketing , Web 2.0

Flog Your Blog on Facebook

Robert Beerworth | 11/10/2007

One of the first Web 2.0 styled applications that has the capability to improve our social networking lives has arrived - The Blog RSS Feed Reader.

tags: Web 2.0 , Web Development , Viral Marketing

Social Networking, how advertising is bringing in the profits

| 29/08/2007

A report from eMarketer outlined the predicted increase in advertising revenue generated by social networking websites such as MySpace and Facebook. MySpace recorded an annual profit of $440 million for the year ending on June 30th.

tags: Online Trends , Web 2.0 , Technology , Viral Marketing

Web Design, Social Networking the Great Divide

| 2/07/2007

An article on BBC News, Social sites reveal class divide illustrated that just like the real world, social networking websites are showing signs of social divide, class and societal values.

tags: Technology , Viral Marketing , Online Trends , Web 2.0

Email Marketing Survey, how to make campaigns more effective

| 8/05/2007

What are the latest statistics from the Internet Retailer Email Marketing Survey and the techniques to improve the effectiveness of your next email marketing campaign

tags: Technology , Business , Web Design , Online Trends , Email Marketing , Viral Marketing

Website design for a growing Chinese Audience

| 7/05/2007

Similarly to many Asian countries, the Chinese audience loves highly interactive websites and web 2.0 functionality allowing them to be more involved in the website. Examples of such features and functionality include blogs, forums and the ability to rate products and send information to their friends.

tags: Web Design , Web Development , Web 2.0 , Online Trends , Viral Marketing