Decluttering Your Website – When Having it All is Too Much. (0) Add to My Brief

One of the biggest problems customers can face with designing their website is the desire to have it all. From LinkedIn and Facebook profiles to Twitter updates and photo streams, employee blogs and charity microsites. The result is sometimes a cluttered jumble that doesn’t resonate with the online audience – in fact, it can drive them – and their business - away.

tags: Web 2.0Web DesignTechnologyUsability

Conversion Rate Optimization – How to increase Conversion Rate, Sales & Leads (0) Add to My Brief

David Cheng | 20/06/2008

A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization. Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.

tags: SEOWeb DevelopmentWeb DevelopmentWeb DesignUsabilityBusiness

Google AdWords: Quality vs Big Wallet (0) Add to My Brief

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEOSEMUsabilitySearchSearch

Increasing pages per visit (0) Add to My Brief

| 3/06/2008

What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.

tags: Search Engine Optimisation SydneyUsabilityIssues

Getting the word out; SEO for PDF Files (0) Add to My Brief

| 16/05/2008

A great way to add value to your customer’s visits to your website is to offer content in the form of .PDF files. The acronym stands for “Portable Document Format” and represents an Adobe PostScript file.

tags: SEOUsability

Google Mini Search (0) Add to My Brief

Greg Brine | 23/04/2008

Search is important on the Internet, shouldn’t it be important on your website or intranet? The Google Mini has been deployed on a wide range of websites built by Wiliam providing the best search in the world.

tags: SearchUsabilityTechnology

What is Information architecture? (0) Add to My Brief

Mike Hall | 14/03/2008

Everybody wants it, everybody says they do it, but what is Information architecture?

tags: Sydney Web DesignUsability

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