Using Twitter for BusinessAdd to My Brief

Alex Wilson | 17/08/2009

Twitter is fast becoming a viable way to do business online. People see Twitter as an advanced form of peer referal when looking at products and services - they can discuss what they are thinking, ask questions to their followers and receive feedback that is a bit more hands on than just researching via search engines.

A close friend and client of Wiliam, Matt Bullock, CEO of Eway.com.au - recently had an interesting experience that not only solved his problem, but made it into The Australian as a result.

Matt posted an update on his Twitter page asking for help with making decisions around a new inhouse phone system for his offices. Avaya picked up on this Tweet and within 48hours had contacted Matt to guide him through the process of how Avaya could offer a service that would meet his needs.

"I decided to send out a tweet to see if I could get feedback on who had experiences with these companies," Matt Bullock said.

Having Avaya contact Matt directly was a very smart move. Eway is a very sophisticated business, requiring sophisticated technical solutions - having someone contact him directly after reading his Twitter update showed a great level of competency and care for ensuring his needs were met.

Twitter makes people feel like they are buying from a friend, not a company (something the CEO of Zappos.com said recently) - this logic is true, this level of personalised support has enabled Avaya to acquire a new customer through a channel most people do not even understand, yet alone utilise for commercial purposes.

My question is; Why aren't more Australian businesses taking advantage of Twitter?

To read the full article, feel free to visit The Australian.

tags: Social NetworkingOnline Marketing

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