Switch ON

Switch ON

Joe Smith | 12/12/2011

If you design for web, you’re a web designer. Full stop. It doesn’t matter if you’re a Sydney web designer or an Australian web designer from any other city. It doesn’t matter where in the world you design for web, you’re still a web designer. Neither does your gender matter, nor your marital status nor your hair colour.

Equally unimportant is the skinny-ness of a web designer’s pants, the uniqueness of their printed tee or the number of gears on their pushbike (though one seems to be the popular choice).

So what does matter? What are the crucial qualities in a web designer?

A web designer needs to be ON, specifically:

ON BRAND: they need to be able to write, design, plan and speak like the brands they design for.

ON TIME: the best design solution in the world is of no use if it’s overdue.

ON BRIEF: the most beautiful design solution in the world is of no use if it doesn’t directly address the need that’s articulated in the clients brief.

If you’re a Sydney web designer, or a web designer from anywhere else in the world and you’re focussed on being “ON” then you’ll always be in demand. 

tags: Web Design