Google Profiles, because people are searching for you Add to My Brief

Guy MacArthur | 30/09/2009

Google’s recently introduced Google Profiles. In it you can create a profile all about you. With it people can search and find you on Google.

tags: TechnologyGoogleSocial Networking

Social Media Marketing - Out With The Old, In With The New Add to My Brief

Solaris Ataya | 31/08/2009

Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.

tags: Social NetworkingSocial Media MarketingWeb MarketingTwitterfacebook

Social Media – Trust and Control Add to My Brief

Hamish Stead | 31/08/2009

Emails scanned, work times logged to the second, cameras installed to watch over your employees. Office big brother?

tags: Social NetworkingTwitterBusinessIssuesfacebook

ANZ releases Pre-Paid Credit Cards to Teens on MySpace Add to My Brief

Emily Berry | 28/08/2009

In my last blog, I spoke about the need for Australian businesses to take the leap into ecommerce. I’ve just read an article on eTailtoday.com.au that should act as a nice incentive to do so.

tags: NewsSocial NetworkingSocial Networking

ANZ releases Pre-Paid Credit Cards to Teens on MySpace Add to My Brief

Emily Berry | 28/08/2009

In my last blog, I spoke about the need for Australian businesses to take the leap into ecommerce. I’ve just read an article on eTailtoday.com.au that should act as a nice incentive to do so.

tags: NewsSocial NetworkingSocial Networking

Using Twitter for Business Add to My Brief

Alex Wilson | 17/08/2009

Twitter is fast becoming a viable way to do business online. People see Twitter as an advanced form of peer referal when looking at products and services - they can discuss what they are thinking, ask questions to their followers and receive feedback that is a bit more hands on than just researching via search engines.

tags: Social NetworkingOnline Marketing

Why MySpace is Going To Fail Add to My Brief

Peter Nguyen | 20/07/2009

MySpace last week trimmed 30 percent of their staff in the US as the social network looks to become a more “efficient and nimble team-oriented company.” That’s no surprise however – after failing to innovate and create genuine new ideas for the past few years, it’s bound to fail.

tags: Social NetworkingOnline Trends

Custom Landing Pages to Increase Conversion Rates Add to My Brief

Alex Wilson | 6/07/2009

In the past, an advertisement or piece of marketing collateral online would click through to the same URL no matter where you were viewing it.

tags: Social NetworkingOnline Marketing

Do you have time to be social? Add to My Brief

| 27/05/2009

There are plenty of stories of businesses that have created social networking profiles, displayed a flurry of activity for the first couple of weeks, and then, when they didn’t get instant results, abandoned those profiles. Just as it takes time to develop social relationships with new friends, so, too, does it take time to develop business relationships with new customers.

tags: BusinessOnline TrendsfacebookSocial Networking

Social Networking Boosts Your Business Add to My Brief

Benjamin Christie | 16/04/2009

The other day, we mentioned how some businesses are struggling to make the great shift towards going social. Social Networking, as you probably know by now, is now very much in, and with Facebook continuing to rise in popularity, hitting 200 million members early this week, and social networking in general getting more popular every day, it's becoming clear that social networking has a lot to offer the business world.

tags: TechnologyBusinessOnline TrendsSocial NetworkingWeb 2.0

Social Networks Trump Traditional News Media Add to My Brief

Benjamin Christie | 27/01/2009

By now you are probably familiar with plane that landed in the Hudson River in New York. If you heard about this breaking story through a mainstream news outlet you may be surprised to learn you were not among the first to hear it. Amazingly, this story originally broke on Twitter thanks to a passer-by who uploaded the news along with a photo via his iPhone.

tags: Online TrendsWeb 2.0Social Networking

The Secret to Succeeding in Social Media Add to My Brief

Patrick Wong | 15/01/2009

Social media is a hot topic for most businesses looking to expand their online marketing strategy. Sites such as Twitter and Facebook provide direct access to millions of potential customers. Since users have various ways of indicating their interests on social media sites, you can easily identify the individuals most likely to become customers and place your greatest efforts there.

tags: Online TrendsWeb 2.0BusinessSocial NetworkingOnline Marketing

Are You Linked In? Add to My Brief

Patrick Wong | 24/12/2008

There are a host of social networking sites including MySpace, Facebook and Friendster. Each of these is designed to bring individuals together. In the right scenario, these sites can be used to find business relationships.

tags: Web 2.0Online MarketingSocial Networking

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