Social Media Marketing

Select a blog category

Customer Service in Social Media (0)

Kathleen Shrimpton | 31/10/2011

Maritz Research recently conducted a study on people’s expectations on customer service over Twitter. 1,298 consumers participated in the study by writing complaints or enquiries on company Twitter pages. The main key finding was that only a 1/3 of the companies responded despite how 86% of the consumers who didn’t receive a response expected one specific to their comment.

tags: Social Media Marketing

How to customise AddThis Sharing icons (0)

Edwin Antonian | 28/07/2011

As websites rely more and more on social networks to promote their presence, it's nice to be able to customise the default icons you usually get with “Add this” and “Share this”.

tags: Online Trends , Social Media Marketing

Wario Land – Shake it! 2008 – Still my favourite viral/Flash/web thing (1)

Robert Beerworth | 16/09/2010

There is plenty of cool, unique, fun and damn impressive stuff online. This viral piece for a Nintendo Wii game – now almost 3 years old – still takes the cake for me.

tags: Social Media Marketing

Implementing the Facebook Like button on your website (2)

Roslyn Zolandor | 27/07/2010

There are 2 ways to implement a Facebook Like button. First using a iFrame which is easier to implement but limited and secondly using XFBML which is more complicated to implement but is more versatile. I will give examples and the pro’s and con’s of each.

tags: Facebook , Social Media Marketing , Web 2.0 , User Experience

Social Media accounts grouping – One app to rule them all (1)

| 11/06/2010

Many people have more than one social media account out there. With so many services offering different features and/or geared towards different facets of your life why restrict yourself to just one.

tags: Social Media Marketing

Further observations of FourSquare (0)

Robert Beerworth | 10/06/2010

I’m another month or so into FourSquare and it has certainly become an app I “use” at least once or twice a day. My blog however, questions why..

tags: Social Media Marketing

Promoted Tweets can/do work (0)

Robert Beerworth | 11/05/2010

I’ve listened to quite a few podcasts recently debating the merits of Twitter’s new Promoted Tweets, the concept that advertisers can essentially sponsor targeted tweets.

tags: Social Media Marketing

Big brands fail at social networking (0)

Emily Berry | 14/01/2010

It seems that even some of the biggest brands in Australia aren’t using social networks to their full potential (or even at all).

tags: Social Media Marketing

Web 2.0 Suicide Machine (0)

Daniel Wright | 7/01/2010

2010 is certain to bring many interesting technological developments but as an early contender, look no further than the Web 2.0 Suicide Machine.

tags: Twitter , Facebook , Social Media Marketing

Is Twitter the frontier of a successful business strategy? (1)

Solaris Ataya | 28/10/2009

The answer to this question appears to still be debatable, with many companies boasting the benefits which they have leveraged from injecting Twitter into their business strategy, whilst others still argue that it is a ‘fad’ that is soon to disappear.

tags: Social Media Marketing

Australian use of social media increases..again! (0)

Alex Wilson | 27/10/2009

Is your company involved in social media marketing? Y/N?

tags: Social Media Marketing

Social Media – What’s in it for me? (1)

Daniel Wright | 16/10/2009

Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.

tags: Social Media Marketing , Web Strategy , Online Marketing

Social Media ROI (0)

Daniel Wright | 14/10/2009

There’s a lot of buzz and excitement about social media on the web at the moment. Everybody wants their website to integrate with facebook or Twitter and so on. There’s no question that these social networks (and others) can be a powerful part of your company’s online presence, but sometimes convincing the corporate decision makers can be difficult.

tags: Web 2.0 , Twitter , Social Media Marketing

Traffic To Retail Sites Up to - 7.8% From Social Media, Only 3.4% From Portals (0)

Daniel Nelson | 1/09/2009

Social media is driving more traffic to retail sites as a percentage than ever before; this surge has been captured in the latest figures from hitwise which have been outlined in during the recent online retailer conference.

tags: Social Media Marketing , e-commerce