Big brands fail at social networking Add to My Brief

Emily Berry | 14/01/2010

It seems that even some of the biggest brands in Australia aren’t using social networks to their full potential (or even at all).

tags: Social Media Marketing

Web 2.0 Suicide Machine Add to My Brief

Daniel Wright | 7/01/2010

2010 is certain to bring many interesting technological developments but as an early contender, look no further than the Web 2.0 Suicide Machine.

tags: TwitterfacebookSocial Media Marketing

Is Twitter the frontier of a successful business strategy? Add to My Brief

Solaris Ataya | 28/10/2009

The answer to this question appears to still be debatable, with many companies boasting the benefits which they have leveraged from injecting Twitter into their business strategy, whilst others still argue that it is a ‘fad’ that is soon to disappear.

tags: Social Media Marketing

Australian use of social media increases..again! Add to My Brief

Alex Wilson | 27/10/2009

Is your company involved in social media marketing? Y/N?

tags: Social Media Marketing

Social Media – What’s in it for me? Add to My Brief

Daniel Wright | 16/10/2009

Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.

tags: Social Media MarketingWeb StrategyOnline Marketing

Social Media ROI Add to My Brief

Daniel Wright | 14/10/2009

There’s a lot of buzz and excitement about social media on the web at the moment. Everybody wants their website to integrate with facebook or Twitter and so on. There’s no question that these social networks (and others) can be a powerful part of your company’s online presence, but sometimes convincing the corporate decision makers can be difficult.

tags: Web 2.0TwitterSocial Media Marketing

Traffic To Retail Sites Up to - 7.8% From Social Media, Only 3.4% From Portals Add to My Brief

Daniel Nelson | 1/09/2009

Social media is driving more traffic to retail sites as a percentage than ever before; this surge has been captured in the latest figures from hitwise which have been outlined in during the recent online retailer conference.

tags: Social Media Marketinge-commerce

Social Media Marketing - Out With The Old, In With The New Add to My Brief

Solaris Ataya | 31/08/2009

Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.

tags: Social NetworkingSocial Media MarketingWeb MarketingTwitterfacebook

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