Customer Service in Social Media (0) Add to My Brief

Kathleen Shrimpton | 31/10/2011

Maritz Research recently conducted a study on people’s expectations on customer service over Twitter. 1,298 consumers participated in the study by writing complaints or enquiries on company Twitter pages. The main key finding was that only a 1/3 of the companies responded despite how 86% of the consumers who didn’t receive a response expected one specific to their comment.

tags: Social Media Marketing

How to customise AddThis Sharing icons (0) Add to My Brief

Edwin Antonian | 28/07/2011

As websites rely more and more on social networks to promote their presence, it's nice to be able to customise the default icons you usually get with “Add this” and “Share this”.

tags: Online TrendsSocial Media Marketing

Wario Land – Shake it! 2008 – Still my favourite viral/Flash/web thing (1) Add to My Brief

Robert Beerworth | 16/09/2010

There is plenty of cool, unique, fun and damn impressive stuff online. This viral piece for a Nintendo Wii game – now almost 3 years old – still takes the cake for me.

tags: Social Media Marketing

Implementing the Facebook Like button on your website (2) Add to My Brief

Roslyn Zolandor | 27/07/2010

There are 2 ways to implement a Facebook Like button. First using a iFrame which is easier to implement but limited and secondly using XFBML which is more complicated to implement but is more versatile. I will give examples and the pro’s and con’s of each.

tags: FacebookSocial Media MarketingWeb 2.0User Experience

Social Media accounts grouping – One app to rule them all (1) Add to My Brief

| 11/06/2010

Many people have more than one social media account out there. With so many services offering different features and/or geared towards different facets of your life why restrict yourself to just one.

tags: Social Media Marketing

Further observations of FourSquare (0) Add to My Brief

Robert Beerworth | 10/06/2010

I’m another month or so into FourSquare and it has certainly become an app I “use” at least once or twice a day. My blog however, questions why..

tags: Social Media Marketing

Promoted Tweets can/do work (0) Add to My Brief

Robert Beerworth | 11/05/2010

I’ve listened to quite a few podcasts recently debating the merits of Twitter’s new Promoted Tweets, the concept that advertisers can essentially sponsor targeted tweets.

tags: Social Media Marketing

Big brands fail at social networking (0) Add to My Brief

Emily Berry | 14/01/2010

It seems that even some of the biggest brands in Australia aren’t using social networks to their full potential (or even at all).

tags: Social Media Marketing

Web 2.0 Suicide Machine (0) Add to My Brief

Daniel Wright | 7/01/2010

2010 is certain to bring many interesting technological developments but as an early contender, look no further than the Web 2.0 Suicide Machine.

tags: TwitterFacebookSocial Media Marketing

Is Twitter the frontier of a successful business strategy? (1) Add to My Brief

Solaris Ataya | 28/10/2009

The answer to this question appears to still be debatable, with many companies boasting the benefits which they have leveraged from injecting Twitter into their business strategy, whilst others still argue that it is a ‘fad’ that is soon to disappear.

tags: Social Media Marketing

Australian use of social media increases..again! (0) Add to My Brief

Alex Wilson | 27/10/2009

Is your company involved in social media marketing? Y/N?

tags: Social Media Marketing

Social Media – What’s in it for me? (1) Add to My Brief

Daniel Wright | 16/10/2009

Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.

tags: Social Media MarketingWeb StrategyOnline Marketing

Social Media ROI (0) Add to My Brief

Daniel Wright | 14/10/2009

There’s a lot of buzz and excitement about social media on the web at the moment. Everybody wants their website to integrate with facebook or Twitter and so on. There’s no question that these social networks (and others) can be a powerful part of your company’s online presence, but sometimes convincing the corporate decision makers can be difficult.

tags: Web 2.0TwitterSocial Media Marketing

Traffic To Retail Sites Up to - 7.8% From Social Media, Only 3.4% From Portals (0) Add to My Brief

Daniel Nelson | 1/09/2009

Social media is driving more traffic to retail sites as a percentage than ever before; this surge has been captured in the latest figures from hitwise which have been outlined in during the recent online retailer conference.

tags: Social Media Marketinge-commerce

Social Media Marketing - Out With The Old, In With The New (0) Add to My Brief

Solaris Ataya | 31/08/2009

Stumbled across a social media statistic quoted in an article by Lyndon Antcliff and it doesn't surprise me.

tags: Social NetworkingSocial Media MarketingWeb MarketingTwitterFacebook

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