Affiliate Marketing - Should you be considering it? (0) Add to My Brief

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0Web StrategyOnline MarketingSEMSearch

Google AdWords: Quality vs Big Wallet (0) Add to My Brief

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEOSEMUsabilitySearchSearch

Google AdWords: Quality vs Big Wallet (0) Add to My Brief

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEOSEMUsabilitySearchSearch

Use Mapping to help customers find you (0) Add to My Brief

Gillian Lindsay | 14/05/2008

Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!

tags: Web 2.0Online TrendsSearch

Google Mini Search (0) Add to My Brief

Greg Brine | 23/04/2008

Search is important on the Internet, shouldn’t it be important on your website or intranet? The Google Mini has been deployed on a wide range of websites built by Wiliam providing the best search in the world.

tags: SearchUsabilityTechnology

Designing Google Gadget Ads (0) Add to My Brief

Patrick Wong | 23/04/2008

Google is now allowing Australian advertisers to their rich and interactive new ad format called Google Gadget Ads.

tags: Viral MarketingSearch

Search Engine Optimisation and Marketing (0) Add to My Brief

| 17/03/2008

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.

tags: Search Engine Optimisation SydneySearch

Search Engine Optimisation & Marketing (0) Add to My Brief

Luke Manion | 15/03/2008

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.

tags: SEOSearch Engine Optimisation MelbourneSearch

Spying on your competition (0) Add to My Brief

Ben Finkel | 24/01/2008

Irrespective of what sort of business you're in, it pays to know as much about your current and potential competition as you can.

tags: ManagementBusinessSearch

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