Google Caffeine – Is Your Web Site Caffeine Tolerant?
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Blogs
589
Patrick Wong | 20/08/2009
Google announced last week that a major search indexing revamp had been in the works for the last few months. Named Google Caffeine, the new infrastructure promises to have improved crawling, indexing and serving of results.
tags:
Google
,
Search
,
SEO
,
Technology
,
SEO Sydney
The User Experience & SEO
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Blogs
575
Patrick Wong | 11/08/2009
Search engines have long used the user experience as the pedestal to measure a sites worth. Algorithms have been written and frequently updated to crawl through your site and ranking pages accordingly for different search terms.
tags:
SEO
,
Search
,
Web Design
,
SEO Sydney
Microsoft Bing & Yahoo Merger Announced
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Blogs
562
Stuart Manners | 30/07/2009
Microsoft and Yahoo are finally joining forces in search to take on Google. In short, what the deal brings to both parties is Microsoft will be powering Yahoo’s search with the Bing engine, and yahoo will become the relationship sales force for both companies’ premium search advertisers.
tags:
Search
,
Media
Useful Google Commands / Operators
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Blogs
560
Patrick Wong | 29/07/2009
There are many instances where Google or Wikipedia has come to the aid where questions needed answering. Sometimes the answer appears right away within the first results; sometimes it takes time to sift through the returned pages and sometime we need to rephrase the question and try again.
tags:
Google
,
Tips & Tricks
,
Search
How will search evolve in the future?
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Blogs
533
Daniel Wright | 9/07/2009
With the recent release of Microsoft’s new search engine Bing and the launch of the computational search engine Wolfram Alpha, it’s clear that plenty of players are still eager to challenge Google’s dominance of search.
tags:
Search
Importance of Using Redirects for New Sites
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Blogs
517
Patrick Wong | 23/06/2009
When businesses and individuals decide to give their website a facelift their main agenda is having a new site that looks well designed, give a professional feel and is easily manageable with a CMS (content management system).
That is all good and well but what happens to the old site once the shiney new one is up and running and how will it impact hits and leads that are generated.
tags:
Search
,
SEO
,
Web Strategy
Not Always the Homepage
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Blogs
509
Benjamin Christie | 21/05/2009
During a pitch meeting last week, the client who we were pitching for was shocked that not everyone who arrives to their websites comes via the homepage.
tags:
Web Design
,
Search
,
Usability
Display Ads: The Perfect Compliment to Search Campaigns
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Blogs
503
Benjamin Christie | 3/04/2009
In today's online climate, the still reigning king of not only traffic but ROI is still search. Search campaigns, well executed ones, might still be the best way to drive the attention towards your website or business, but need something else, something more branded towards you, to be as successful as they could be. Enter display ads.
tags:
Online Marketing
,
Web Strategy
,
Search
Your Blog’s Domain Name
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Blogs
451
| 27/11/2008
How often have you seen a major corporation use name.wordpress.com or name.blogspot.com as a location for their blog?
tags:
SEO
,
Corporate Blogging
,
Web Design
,
Search
Using User Generated Content
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Blogs
452
| 27/11/2008
When you need to increase your search engine optimisation, few strategies can ensure a wealth of frequently updated content like user generated content can.
tags:
Issues
,
Web 2.0
,
Search
,
Online Marketing
What is a tag?
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Blogs
454
| 27/11/2008
You’ve probably heard of tags being used on websites and blogs. In case you’ve never noticed them, you’ll find a list of tags at the bottom of each of our blog posts. You may wonder what purpose these tags serve.
tags:
Web Design
,
Web 2.0
,
Search
,
Web Marketing
Benefits of Search Part 2 – Learning from Intranet Search
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Blogs
422
Benjamin Christie | 22/09/2008
In the last post we looked at the benefits you can gain from the search data gathered from your public website. Monitoring your search is one of the most valuable tools for ensuring your site is relevant to your customers. However, are you applying the same approach to your Intranet?
tags:
Business
,
Technology
,
Search
,
Web Strategy
Benefits of Search Part 1 - Learning from External Search
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Blogs
421
Benjamin Christie | 19/09/2008
You might have noticed that the Wiliam website search is powered by the Google Mini Search Appliance. You are probably well aware of the importance of a good search feature for your website. Statistics show that up to 80% of your users will leave a web site if the search is poor. However, have you ever considered the benefits that can be reaped from the data generated from your search tool?
tags:
Technology
,
Search
,
Web Strategy
Affiliate Marketing - Should you be considering it?
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Blogs
414
| 1/08/2008
Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
,
SEM
,
Search
Google AdWords: Quality vs Big Wallet
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Blogs
394
Patrick Wong | 19/06/2008
Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first?
In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.
tags:
SEO
,
SEM
,
Usability
,
Search
,
Search
Google AdWords: Quality vs Big Wallet
%2fblog.aspx%3fblogid%3d394
Blogs
394
Patrick Wong | 19/06/2008
Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first?
In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.
tags:
SEO
,
SEM
,
Usability
,
Search
,
Search
Use Mapping to help customers find you
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Blogs
384
| 14/05/2008
Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!
tags:
Web 2.0
,
Online Trends
,
Search
Google Mini Search
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Blogs
371
| 23/04/2008
Search is important on the Internet, shouldn’t it be important on your website or intranet? The Google Mini has been deployed on a wide range of websites built by Wiliam providing the best search in the world.
tags:
Search
,
Usability
,
Technology
Designing Google Gadget Ads
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Blogs
374
Patrick Wong | 23/04/2008
Google is now allowing Australian advertisers to their rich and interactive new ad format called Google Gadget Ads.
tags:
Viral Marketing
,
Search
Search Engine Optimisation and Marketing
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Blogs
355
| 17/03/2008
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.
tags:
Search Engine Optimisation Sydney
,
Search
Search Engine Optimisation & Marketing
%2fblog.aspx%3fblogid%3d354
Blogs
354
| 15/03/2008
Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.
tags:
SEO
,
Search Engine Optimisation Melbourne
,
Search
Spying on your competition
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Blogs
337
| 24/01/2008
Irrespective of what sort of business you're in, it pays to know as much about your current and potential competition as you can.
tags:
Management
,
Business
,
Search