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Importance of Using Redirects for New Sites (0)

Patrick Wong | 23/06/2009

When businesses and individuals decide to give their website a facelift their main agenda is having a new site that looks well designed, give a professional feel and is easily manageable with a CMS (content management system). That is all good and well but what happens to the old site once the shiney new one is up and running and how will it impact hits and leads that are generated.

tags: Search , SEO , Web Strategy

Not Always the Homepage (0)

Benjamin Christie | 21/05/2009

During a pitch meeting last week, the client who we were pitching for was shocked that not everyone who arrives to their websites comes via the homepage.

tags: Web Design , Search , Usability

Display Ads: The Perfect Compliment to Search Campaigns (0)

Benjamin Christie | 3/04/2009

In today's online climate, the still reigning king of not only traffic but ROI is still search. Search campaigns, well executed ones, might still be the best way to drive the attention towards your website or business, but need something else, something more branded towards you, to be as successful as they could be. Enter display ads.

tags: Online Marketing , Web Strategy , Search

Your Blog’s Domain Name (0)

| 27/11/2008

How often have you seen a major corporation use name.wordpress.com or name.blogspot.com as a location for their blog?

tags: SEO , Corporate Blogging , Web Design , Search

Using User Generated Content (0)

| 27/11/2008

When you need to increase your search engine optimisation, few strategies can ensure a wealth of frequently updated content like user generated content can.

tags: Issues , Web 2.0 , Search , Online Marketing

What is a tag? (0)

| 27/11/2008

You’ve probably heard of tags being used on websites and blogs. In case you’ve never noticed them, you’ll find a list of tags at the bottom of each of our blog posts. You may wonder what purpose these tags serve.

tags: Web Design , Web 2.0 , Search , Web Marketing

Benefits of Search Part 2 – Learning from Intranet Search (0)

Benjamin Christie | 22/09/2008

In the last post we looked at the benefits you can gain from the search data gathered from your public website. Monitoring your search is one of the most valuable tools for ensuring your site is relevant to your customers. However, are you applying the same approach to your Intranet?

tags: Business , Technology , Search , Web Strategy

Benefits of Search Part 1 - Learning from External Search (0)

Benjamin Christie | 19/09/2008

You might have noticed that the Wiliam website search is powered by the Google Mini Search Appliance. You are probably well aware of the importance of a good search feature for your website. Statistics show that up to 80% of your users will leave a web site if the search is poor. However, have you ever considered the benefits that can be reaped from the data generated from your search tool?

tags: Technology , Search , Web Strategy

Affiliate Marketing - Should you be considering it? (1)

| 1/08/2008

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0 , Web Strategy , Online Marketing , SEM , Search

Google AdWords: Quality vs Big Wallet (0)

Patrick Wong | 19/06/2008

Ever wondered how Google AdWords works out which position your ads will get and how much CPC you pay for that position? Is it the one with the biggest wallet that comes first? In some circumstances you can pay less than the competitors for a keyword and still have your ad rank higher in paid search. See this happens below.

tags: SEO , SEM , Usability , Search , Search

Google AdWords: Quality vs Big Wallet (0)

Patrick Wong | 19/06/2008

tags: SEO , SEM , Usability , Search , Search

Use Mapping to help customers find you (0)

| 14/05/2008

Want to show customers on your website exactly where you’re located? You can, with a customized map from Yahoo™ or Google™!

tags: Web 2.0 , Online Trends , Search

Google Mini Search (0)

| 23/04/2008

Search is important on the Internet, shouldn’t it be important on your website or intranet? The Google Mini has been deployed on a wide range of websites built by Wiliam providing the best search in the world.

tags: Search , Usability , Technology

Designing Google Gadget Ads (0)

Patrick Wong | 23/04/2008

Google is now allowing Australian advertisers to their rich and interactive new ad format called Google Gadget Ads.

tags: Viral Marketing , Search

Search Engine Optimisation and Marketing (0)

| 17/03/2008

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) expand the volume and quality of website traffic to a web site via search engines. The key to this is in understand how search results are created; the algorithms and phrases that form a site’s relevance and rank.

tags: Search Engine Optimisation Sydney , Search