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9Mar2007

Wiliam Staff Team : Staff

9Mar2007

Real Estate Sites

Wiliam Staff Team : Staff

In a recent article in the Australian Financial Review, the CEOs of two new on-line real-estate advertising websites described new approaches to offering real estate for sale on the Web, as they enter into competition with a swathe of existing on-line real estate portals.

In the AFR article, Peter Ricci of the real estate portal blog business-2.com.au indicates that further heavy real estate content based competition may soon come from an evolution of the already existing Google free text based classified site, Google Free.

With various new models of content contribution come into play in conjunction with new business approaches of the likes of myhome.com.au and realestateworld.com.au, it will be interesting to see which model becomes more popular and why. Moreover, it will be interesting to see how the current industry leaders, domain.com.au and realestate.com.au, survive and adapt in an increasingly packed playing field.

References and Further Reading

1. O'Toole, Caitlin. "Homing in on a New Version of Selling." Australian Financial Review Thursday, 8th March 2007, sec. Property.

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