Combining Video content with SEO
Today amongst a Web2.0 field, search engines are beginning to concentrate on not only gathering text and images but video content. Naturally the demand by users has risen dramatically. As a business, you want to include content that is not only going to entice users to explore your other web site content, but showcase your product or service in a unique way to anticipate use.
As a great selling point, organisations can use a creative, cleverly marketed video package to demonstrate and display your product or service.
According to recent statistics, of the 80 per cent of Australian’s online, 62 percent are regular video viewers. Today, video’s online rival advertisements on television because of the potential to reach millions of viewers worldwide at no cost. For progressive companies, a popular video can become a positive and permanent addition to your brand awareness.
Keys to optismising your video content and expanding your business brand
To make your web site a worthwhile investment, your content needs to be visible to search engines and clients. Video content that is not optimised can often be ignored, as consumers use search engines to locate videos and generally do not go directly to the source. Therefore the optimisation of your video content is crucial. Wiliam can implement a well designed, marketing strategy and employ tools such as Social Bookmarking and RSS Feeds to entice users to your web site and increase the average time spent browsing your web site.
Optimisation of video files using meta data
Meta dad is information about your information. It is a summary of what your written material is about and is used in understanding and controlling user generated content. In order for this to be effective, video content should be amongst text and surrounded by the appropriate links. Employing a specialist online copywriter can ensure your meta data contains as many keywords in the title and description while collaborating the most effective keywords tags and crosslinks relevant to your business.
Uploading your video content to social media sites and services
Utilising free social network and bookmarking web sites such as Facebook, MySpace, YouTube or del.ic.iou.us is the most popular and cost effective way to strike a connection with your customer base.
Correct use of keywords and phrases ‘tagged’ to your video is extremely important. This gives users the ability to effectively locate your videos via user generated content portals such as YouTube and MySpace. These sites permit you to upload your video’s where users can submit a ‘bookmark‘ or ‘tag’ and create a series of viral-linking back to your web site.
Submit your video’s to RSS Feeds
RSS is an application used to circulate news content without using an email client or browser. Instead of browsing various sites, RSS users collate written, video and blogs content and place it onto the one space, organising them into headlines. The user is in control of what they do and don’t want to view. Crosslink’s containing keywords associated with your product or service is essential in attracting your target audience.
Content drives demand and by simply adding and optimising video content using SEO techniques, video content will rank higher in search engines and a great probability of gaining a continuous stream of web site traffic – and ultimately lead generation. It not only is one of the cheapest forms of advertising, but the speed of links is instantaneous.
Carefully implemented search engine optimisation applied to your video content can have a dramatic effect on your business. The most important key to remember is that there are no borders on the internet, so there are no restrictions on ways to reach your target audience anywhere, anytime.
To visit an example of how Wiliam has optimised video content for the Gadgetguy with his mircosite Gadgetguy.tv click here.
Interested in learning more?
Wiliam is a leading supplier of web solutions and can provide expert advice to assist your business or organisation online.