Affiliate Marketing - Should you be considering it?
%2fblog.aspx%3fblogcategoryid%3d43%26blogid%3d414
Blogs
414
Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
,
SEM
,
Search
Online Competitors - Who are they?
%2fblog.aspx%3fblogid%3d413
Blogs
413
| 28/07/2008
Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
,
SEO
Increasing Email Subscribers
%2fblog.aspx%3fblogid%3d412
Blogs
412
| 23/07/2008
Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.
tags:
Web 2.0
,
Online Marketing
,
Email Marketing
Strategy for Writing Blog Content
%2fblog.aspx%3fblogid%3d411
Blogs
411
| 18/07/2008
Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.
tags:
Web 2.0
,
Corporate Blogging
,
Online Marketing
Publishing Your Website Offline
%2fblog.aspx%3fblogid%3d410
Blogs
410
| 17/07/2008
It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.
tags:
Web 2.0
,
Online Marketing
,
Business
Get your staff blogging!
%2fblog.aspx%3fblogid%3d409
Blogs
409
| 16/07/2008
Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
Do you have a Purple Cow website?
%2fblog.aspx%3fblogid%3d407
Blogs
407
| 14/07/2008
This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring.
But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?
tags:
Web 2.0
,
Web Strategy
,
Web Design
,
Online Marketing
Using competitions to drive traffic
%2fblog.aspx%3fblogid%3d405
Blogs
405
| 11/07/2008
Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
Coupons for Ecommerce Sites
%2fblog.aspx%3fblogid%3d406
Blogs
406
| 10/07/2008
How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don’t have one? If you’ve cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.
tags:
Web 2.0
,
Online Marketing