How to Make Call to Actions More Effective
%2fblog.aspx%3fblogid%3d1324
Blogs
1324
Bess Batterham | 5/09/2012
There is no one-size fits all approach for selecting the highest performers as CTAs tend to perform differently across verticals, making the task even more challenging.
tags:
Web Strategy
,
Online Marketing
Microsoft’s logo gets a facelift.
%2fblog.aspx%3fblogid%3d1302
Blogs
1302
Guy MacArthur | 24/08/2012
Yesterday, Microsoft unveiled their new logo.
tags:
Online Marketing
Sharable Content – is it worthy?
%2fblog.aspx%3fblogid%3d1230
Blogs
1230
Jayde Smith | 10/04/2012
tags:
Online Marketing
Learn English Online Now – a Wiliam microsite launches
%2fblog.aspx%3fblogid%3d1226
Blogs
1226
Robert Beerworth | 4/04/2012
Great microsite example of how quickly you can get online and sell
tags:
Online Marketing
You want web with that?
%2fblog.aspx%3fblogid%3d1170
Blogs
1170
Joe Smith | 13/01/2012
Right now, somewhere in the world of physical product marketing there’s a conversation in progress that goes something like this: “how can we use the digital/web/mobile platforms to enhance our product/offer?”.
tags:
Online Marketing
Is your Website ready for Mum 2.0?
%2fblog.aspx%3fblogid%3d1137
Blogs
1137
Leo Romano | 7/12/2011
Between 2009 and 2011 Mums in the US have almost tripled their mobile internet usage from 22% to 62%.
tags:
Usability
,
Online Marketing
It’s back-to-basics for online marketing tactics.
%2fblog.aspx%3fblogid%3d1139
Blogs
1139
Bess Batterham | 7/12/2011
Marketingsherpa Blog ,looking back on the year that’s been, has asked marketers to send in the ideas and wisdom they gained in 2011 in order to better plan for the coming year.
tags:
Online Marketing
How To Sell To The Lazy Consumer
%2fblog.aspx%3fblogid%3d1141
Blogs
1141
James Rayers | 7/12/2011
I am a lazy consumer. I learned my ABC’s on YouTube and found my friends on Facebook. I live by some hard and fast rules when buying online and if you don’t make the grade, you don’t make the sale.
tags:
Online Marketing
The Power of Three
%2fblog.aspx%3fblogid%3d1119
Blogs
1119
Joe Smith | 3/11/2011
Traditional fairy tale structure dictates that wishes come in threes, little pigs in threes and blind mice in threes. Certainly Del La Soul agree that “Three is the magic number” and how many times has someone told you to expect to get “third time lucky”?
tags:
Online Marketing
Building Online Trust for your Brand
%2fblog.aspx%3fblogid%3d1042
Blogs
1042
Kathleen Shrimpton | 15/07/2011
Trust is one of, if not, THE most important aspect when it comes to expanding your brand online. It is essential for improving customer acquisition and customer loyalty. Following this 8 step path will help to dramatically improve your brands trust in the digital sphere.
tags:
Online Marketing
,
Web Strategy
Simple ways to make your business internet savvy
%2fblog.aspx%3fblogid%3d967
Blogs
967
Kriska Aviola | 11/01/2011
In the age of internet access right at your finger tips, businesses need to be active online everyday to stay atop and fresh in people’s minds.
tags:
Online Marketing
,
Tips & Tricks
Should you pay people to spread the word about your company?
%2fblog.aspx%3fblogid%3d942
Blogs
942
Natalie Ashes | 15/11/2010
Spreading the work within the social media community can create an awareness that cannot be replicated. People who “tweet”, “share”, or post positive comments about your business for no advantage are almost certainly doing it for the love.
tags:
Online Marketing
,
Web Strategy
Getting the most out of your ‘product page’ before the Christmas blitz!
%2fblog.aspx%3fblogid%3d926
Blogs
926
James Hinton | 19/10/2010
Well, it’s come around again, Christmas is nearly here. Before the spending spree hits, it’s important to make sure your website is well prepared for the buying blitz.
tags:
Online Marketing
,
e-commerce
,
Tips & Tricks
Using your social media wisely
%2fblog.aspx%3fblogid%3d928
Blogs
928
Natalie Ashes | 19/10/2010
More and more businesses today are using social media as a branch of advertising and marketing. The interaction that it offers is unlike any other form of media seen throughout history.
tags:
Online Marketing
Sharing links on Facebook can mean big dollars for Ecommerce
%2fblog.aspx%3fblogid%3d913
Blogs
913
Alex Wilson | 18/10/2010
A look at social media and its role in the ECommerce model of generating recommendations from peers and using that to increase sales.
tags:
Online Trends
,
Online Marketing
The use of language on landing pages
%2fblog.aspx%3fblogid%3d894
Blogs
894
Alex Wilson | 15/09/2010
A look at the importance of using the correct language on landing pages to aid in increasing conversions and influencing peoples perception of you/your product.
tags:
Online Marketing
Association and borrowed association in landing page design
%2fblog.aspx%3fblogid%3d896
Blogs
896
Alex Wilson | 15/09/2010
Association is a powerful tool for convincing your visitors that your product is to be taken seriously. If a user can see big brands, big celebrities or big companies are associated with your product – you will very quickly be seen in a much stronger light.
tags:
Online Marketing
Why use video online?
%2fblog.aspx%3fblogid%3d883
Blogs
883
Luke Gullifer | 9/09/2010
With the internet becoming filled with rich content, now is the best time to start putting some serious thought into having video on your website.
tags:
Online Marketing
How much commission should you pay your affiliates?
%2fblog.aspx%3fblogid%3d880
Blogs
880
Alex Wilson | 2/09/2010
The killer question; how much commission should you pay your affiliates? We look at the world of affiliate marketing and discuss the key components to making an informed decision about commission rates.
tags:
Online Marketing
Make your online store competitive
%2fblog.aspx%3fblogid%3d863
Blogs
863
Daniel Wright | 16/07/2010
In the last few years Australian companies have really embraced e-commerce. If you’re planning your first entry into the highly competitive world of e-commerce, then you need to make sure that you’re going to be able to compete.
tags:
Tips & Tricks
,
Web Development
,
Web Strategy
,
Online Marketing
Article marketing is dead
%2fblog.aspx%3fblogid%3d851
Blogs
851
Alex Wilson | 18/06/2010
All in all, article marketing is a complete waste of time for all parties involved. Here is why..
tags:
Online Marketing
Games in Twitter
%2fblog.aspx%3fblogid%3d842
Blogs
842
Robert Beerworth | 8/06/2010
We’re in the process of scoping some different games and applications for a large, media client. As you can imagine, Twitter is going to play a role...
tags:
Online Marketing
Google Adsense Reveals Profit Share
%2fblog.aspx%3fblogid%3d824
Blogs
824
Alex Wilson | 27/05/2010
As an Adsense publisher, I have always wondered how much of a percentage Google was taking from each ad that was clicked. I was always curious as to just how much money I must have been losing.
tags:
Online Marketing
Use your international traffic to your advantage
%2fblog.aspx%3fblogid%3d780
Blogs
780
Alex Wilson | 23/04/2010
Using your international traffic to your advantage. Whether it be fulfilling online KPI's or making money, there are ways to maximise your ROI of international traffic.
tags:
Online Marketing
Is there a sustainable model in Content Farms?
%2fblog.aspx%3fblogid%3d777
Blogs
777
Robert Beerworth | 20/04/2010
“Content is not just king, it’s the emperor of all…” – Rupert Murdoch
tags:
Online Marketing
Social Media Shifts Up A Gear!
%2fblog.aspx%3fblogid%3d762
Blogs
762
Jamie Woodbridge | 12/03/2010
As with all industries there are winners and losers among Social Media companies. MySpace, so long the darling of Silicon Valley has experienced a dramatic and undignified fall from grace. At the risk of getting egg on my face, I ‘m happy to stick my neck out and say that it is just a matter of time before this once mighty trailblazer is consigned to the dustbin of history.
tags:
Online Marketing
SEM campaign overhaul - When should you do it?
%2fblog.aspx%3fblogid%3d729
Blogs
729
Alex Wilson | 18/01/2010
Sometimes SEM campaigns (Google Adwords) require an overhaul. Why?
tags:
Online Marketing
Advertising - How much is too much?
%2fblog.aspx%3fblogid%3d715
Blogs
715
Emily Berry | 23/12/2009
I can understand website owners wanting a revenue stream from advertising on their websites, it’s relatively easy to setup and can be very cost effective to run – making it a lucrative activity by anyone’s standards.
tags:
Online Marketing
Brand and online media – hand in hand
%2fblog.aspx%3fblogid%3d701
Blogs
701
Solaris Ataya | 3/12/2009
Utilizing your brand name content online effectively can become a powerful media tool if strategically presented in such a manner to attract both advertiser and consumers within a friendly online environment.
tags:
Online Marketing
5 design tips for a call to action
%2fblog.aspx%3fblogid%3d684
Blogs
684
James Hinton | 13/11/2009
On a day to day basis, I talk about, and hear, how important calls to action are on a web site. This is an idea that is discussed ad-nauseum, and for good reason.
tags:
Online Marketing
Online Copywriting - A Guide
%2fblog.aspx%3fblogid%3d673
Blogs
673
Hamish Stead | 5/11/2009
Wiliam receives constant requests for online copywriting services, and so I thought I’d jot down a few things to consider when thinking about the content of your site, blog or tweets.
tags:
Online Marketing
,
Clients
Wordpress Blogs - A quick win for Marketers
%2fblog.aspx%3fblogid%3d663
Blogs
663
Alex Wilson | 26/10/2009
The power of a Wordpress blog is often overlooked, it is not just another channel that ties up resources in your company. It can be the tipping point for numerous marketing initiatives - here are a few.
tags:
Online Marketing
,
Corporate Blogging
The peril of the internet – content theft (scraping)
%2fblog.aspx%3fblogid%3d657
Blogs
657
Alex Wilson | 20/10/2009
The theft of content on the internet is rife, with up and coming 'SEO experts' using other peoples content to increase page count, drive traffic and increase topic relevance, all at the detriment of the internet as a whole.
tags:
Online Marketing
Social Media – What’s in it for me?
%2fblog.aspx%3fblogid%3d652
Blogs
652
Daniel Wright | 16/10/2009
Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.
tags:
Social Media Marketing
,
Web Strategy
,
Online Marketing
Is the CPM holding back online advertising?
%2fblog.aspx%3fblogid%3d648
Blogs
648
Alex Wilson | 8/10/2009
The CPM has done more to stunt innovation and drag down quality products than any single thing on the Internet. Maybe it works in other mediums, but it sure as hell doesn’t work on the Internet - Shelby Bonnie (Cnet Founder)
tags:
Online Marketing
Should your small business launch an online store?
%2fblog.aspx%3fblogid%3d639
Blogs
639
James Hinton | 28/09/2009
Online retailing isn’t going to suit everybody, but it may be more achievable for your business than you originally thought.
tags:
Online Marketing
,
Investment
,
e-commerce
Comparative Advertising on Websites
%2fblog.aspx%3fblogid%3d632
Blogs
632
Alex Wilson | 22/09/2009
Although sentiment towards TV commercials utilising comparative advertising is rather sour, the online world is much more understanding with many users having a desire to know exactly what they are getting and how it differs to competing products and services.
tags:
Online Marketing
The Big 5 Model - Understanding online personalities
%2fblog.aspx%3fblogid%3d633
Blogs
633
Alex Wilson | 22/09/2009
The big 5 personality factors of online users - Is there a way to appeal to all personality types online?
tags:
Online Marketing
,
User Experience
Online Consumer Dogmatism
%2fblog.aspx%3fblogid%3d634
Blogs
634
Alex Wilson | 22/09/2009
Online consumer dogmatism is a personality trait that measures the level of rigidity that people display towards unfamiliar website.
tags:
Online Marketing
Online Advertising in 2009: Strong Growth
%2fblog.aspx%3fblogid%3d608
Blogs
608
Alex Wilson | 2/09/2009
PriceWaterhouseCoopers have released a detailed report for IAB Australia, outlining significant growth for the 2009 financial year within online advertising.
tags:
Online Trends
,
Online Marketing
Do Your EDMs Reach Their Potential?
%2fblog.aspx%3fblogid%3d597
Blogs
597
Gillian Lindsay | 27/08/2009
Apparently just having a send to a friend link on your EDMs is no longer the only method for making an email go viral.
tags:
Email Marketing
,
Facebook
,
Web Marketing
,
Online Marketing
If You Want To Be Famous Just Use Youtube
%2fblog.aspx%3fblogid%3d596
Blogs
596
Bess Batterham | 26/08/2009
Who needs Idol or Australia’s Got Talent when in this day and age anybody can become an instant celebrity thanks to Youtube.
tags:
Online Video Marketing
,
Online Marketing
,
Online Marketing
,
Web Strategy
If You Want To Be Famous Just Use Youtube
%2fblog.aspx%3fblogid%3d596
Blogs
596
Bess Batterham | 26/08/2009
Who needs Idol or Australia’s Got Talent when in this day and age anybody can become an instant celebrity thanks to Youtube.
tags:
Online Video Marketing
,
Online Marketing
,
Online Marketing
,
Web Strategy
Asking customers to contribute to your blog
%2fblog.aspx%3fblogid%3d592
Blogs
592
Alex Wilson | 25/08/2009
Asking your customers and existing database to write blog articles for you can be extremely beneficial for your marketing strategy, not to mention cost effective.
tags:
Online Marketing
,
Corporate Blogging
Using Twitter for Business
%2fblog.aspx%3fblogid%3d581
Blogs
581
Alex Wilson | 17/08/2009
Twitter is fast becoming a viable way to do business online. People see Twitter as an advanced form of peer referal when looking at products and services - they can discuss what they are thinking, ask questions to their followers and receive feedback that is a bit more hands on than just researching via search engines.
tags:
Social Networking
,
Online Marketing
Australia needs an online department store with quality
%2fblog.aspx%3fblogid%3d573
Blogs
573
Alex Wilson | 10/08/2009
O DJs, DJs, wherefore art thou David Jones? Online retailing and E-commerce is increasingly becoming saturated in Australia, David Jones needs to get involved.
tags:
Online Marketing
,
Business
SEM to acquire new customers, email marketing to retain
%2fblog.aspx%3fblogid%3d563
Blogs
563
Alex Wilson | 5/08/2009
As a general rule of thumb, it is much cheaper to retain a customer than it is to acquire one (or re-acquire them if you are in the position of having lost your customer).
tags:
Online Marketing
eWAY Custom Landing Page and Advertising
%2fblog.aspx%3fblogid%3d559
Blogs
559
Alex Wilson | 29/07/2009
eWAY, a client and close associate of Wiliam; recently requested the design and development of advertising collateral to further promote eWAY's marketing initiatives.
tags:
Online Marketing
Marketing Managers: Stating Your Case
%2fblog.aspx%3fblogid%3d558
Blogs
558
Alex Wilson | 24/07/2009
Though many people like to think their website is working towards their marketing goals, it is normally restricting their goals if anything – or altogether missing the point.
tags:
Online Marketing
,
Management
Disruptive Online Marketing - To Use Or Not To Use?
%2fblog.aspx%3fblogid%3d557
Blogs
557
Hamish Stead | 24/07/2009
In your face, formally referred to as Over The Page (OTP), advertising. Businesses use it for it's good CTR but users on the whole hate the disruption it causes. Can there be a happy medium?
tags:
Online Marketing
,
Web Design
Building & Marketing Websites to Women
%2fblog.aspx%3fblogid%3d546
Blogs
546
Alex Wilson | 17/07/2009
Women control over 80% of the household spend - I hope you have factored this in to your web development and online marketing strategy.
tags:
Online Marketing
,
Usability
,
Online Trends
If you build it, they will come
%2fblog.aspx%3fblogid%3d544
Blogs
544
Daniel Wright | 16/07/2009
The simple truth these days is that building a great website might get some people to come, but if you’re going to take the task of building an online brand and reputation seriously, then you need to be willing to do a lot more than just build a website.
tags:
Web Design
,
Web Development
,
Email Marketing
,
Online Marketing
Twitter: making your 140 characters count
%2fblog.aspx%3fblogid%3d542
Blogs
542
Emily Berry | 15/07/2009
You’ve signed up for a Twitter account, declared yourself present in a mere 140 characters and now what?
tags:
Web Strategy
,
Twitter
,
Viral Marketing
,
Online Marketing
Making the right choice – 3 things to consider when establishing an online presence
%2fblog.aspx%3fblogid%3d531
Blogs
531
Solaris Ataya | 7/07/2009
A common mistake made by many businesses is the dependence on the idea that an online website means people will flock to it. Whilst to some degree, users will find a way to your site, the question to ask yourself is ‘is the site attracting the right target audience?
tags:
Web Strategy
,
Business
,
Online Marketing
Custom Landing Pages to Increase Conversion Rates
%2fblog.aspx%3fblogid%3d525
Blogs
525
Alex Wilson | 6/07/2009
In the past, an advertisement or piece of marketing collateral online would click through to the same URL no matter where you were viewing it.
tags:
Social Networking
,
Online Marketing
Addressable VS Non Addressable Marketing Channels
%2fblog.aspx%3fblogid%3d522
Blogs
522
Alex Wilson | 2/07/2009
When putting together an online marketing strategy for a client recently, I was asked to discuss what channels we would be looking at for their online branding campaign.
tags:
Online Marketing
The power of video marketing, a look at BlendTec
%2fblog.aspx%3fblogid%3d515
Blogs
515
Alex Wilson | 22/06/2009
Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.
tags:
Web Marketing
,
Viral Marketing
,
Online Marketing
,
Online Video Marketing
Facebook Connect
%2fblog.aspx%3fblogid%3d513
Blogs
513
Daniel Nelson | 1/06/2009
The newest addition to the Facebook platform has begun to make an impact and is reaching beyond the major corporate players like CNN and Red Bull. Small, medium and large businesses are starting to realise that there are many benefits available. Here are just some of the reasons that you should consider making Facebook Connect part of your online presence:
tags:
Facebook
,
e-commerce
,
Online Marketing
PPC Campaign Performance & Domain Names
%2fblog.aspx%3fblogid%3d508
Blogs
508
Patrick Wong | 7/05/2009
Relevancy is regarded as a component of quality which in then improves the user browsing experience, an objective that all the major search engines strive to uphold.
tags:
SEM
,
Online Marketing
,
Web Strategy
Innovate in 2009
%2fblog.aspx%3fblogid%3d507
Blogs
507
Benjamin Christie | 30/04/2009
I’ve just come back from a week in San Francisco attending Adtech in San Francisco and meeting with companies in the bay area and in Los Angeles. Given the economic climate has hit hard over there compared to the generalised softening in the Australian market there are things we can learn as a web development company from the observations I learnt in the US. There is no doubt that companies that can innovate will come out at the end of this economic crisis strong and with greater market share than they already have.
tags:
Business
,
Online Marketing
,
Web Strategy
Display Ads: The Perfect Compliment to Search Campaigns
%2fblog.aspx%3fblogid%3d503
Blogs
503
Benjamin Christie | 3/04/2009
In today's online climate, the still reigning king of not only traffic but ROI is still search. Search campaigns, well executed ones, might still be the best way to drive the attention towards your website or business, but need something else, something more branded towards you, to be as successful as they could be. Enter display ads.
tags:
Online Marketing
,
Web Strategy
,
Search
Online Price Comparison
%2fblog.aspx%3fblogid%3d502
Blogs
502
Emily Berry | 1/04/2009
With businesses, individuals and families beginning to feel the pinch of the economic downturn, we are finding it increasingly important to look for the best possible deals and prices. Whether it is a few dollars saving on the weekly grocery bill or a few hundred dollars on a new washing machine – every dollar counts. We also want to buy from a retailer who is reputable and who will be around long after the purchase.
tags:
Usability
,
Online Marketing
,
e-commerce
,
Sales
The power of utilising Video on your website
%2fblog.aspx%3fblogid%3d501
Blogs
501
Daniel Nelson | 16/03/2009
Savvy web marketers and digital agencies can utilise the captivating power of video as part of successful web strategy to support brand’s and achieve exceptional cut through with online audiences.
tags:
Web Strategy
,
Online Marketing
,
Web Design
Why Minimalist Web Design May Offer More
%2fblog.aspx%3fblogid%3d499
Blogs
499
Adam Tedeschi | 9/02/2009
Over the years the Internet has seen much advancement in available technologies. Widespread broadband availability has allowed for graphic intensive sites as well as rich media such as streaming videos. The wide range of options can make it difficult for web designers, developers and administrators to settle on one approach. It’s no surprise that numerous websites have become large, unwieldy collections of content, images, technologies and add-ons. While these features can have a positive impact when used effectively there are some notable advantages for using a minimalist design for your site.
tags:
Web Design
,
Web Strategy
,
Online Marketing
,
Web Development
Five Critical Steps to Keeping Your Business Open in a Bad Economy
%2fblog.aspx%3fblogid%3d496
Blogs
496
Daniel Nelson | 4/02/2009
No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.
tags:
Business
,
Web Marketing
,
Usability
,
Online Marketing
,
Web Strategy
Seven Ways to Get More Revenue from Adsense
%2fblog.aspx%3fblogid%3d497
Blogs
497
Daniel Nelson | 4/02/2009
Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.
tags:
Web Marketing
,
Business
,
Online Marketing
,
Google
,
Web Strategy
Will the Popularity of Ad Blocking Software Diminish Your Profits
%2fblog.aspx%3fblogid%3d488
Blogs
488
Robert Beerworth | 22/01/2009
If you publish a blog or manage a forum, you’ve worked hard for the revenue you generate. Although there are numerous ways to generate income, you are probably receiving at least some part of your revenue through ads. While this has been a lucrative option in the past, an increasing number of users are finding ways to block ads, potentially diminishing your returns.
tags:
Web Strategy
,
Online Trends
,
Business
,
Online Marketing
Why You Should Take Notice of The Widget Channel
%2fblog.aspx%3fblogid%3d487
Blogs
487
Benjamin Christie | 21/01/2009
Intel recently showcased prototype products designed to deliver an interactive Internet experience on your television. Intel has partnered with Yahoo and will utilize their Widget Engine to deliver content. This venture has been branded The Widget Channel and will be much more than simply an Internet browser displayed on your TV.
tags:
Technology
,
Business
,
Online Marketing
,
Web Strategy
The Secret to Succeeding in Social Media
%2fblog.aspx%3fblogid%3d484
Blogs
484
Patrick Wong | 15/01/2009
Social media is a hot topic for most businesses looking to expand their online marketing strategy. Sites such as Twitter and Facebook provide direct access to millions of potential customers. Since users have various ways of indicating their interests on social media sites, you can easily identify the individuals most likely to become customers and place your greatest efforts there.
tags:
Online Trends
,
Web 2.0
,
Business
,
Social Networking
,
Online Marketing
Keep Your Ecommerce Site Strong
%2fblog.aspx%3fblogid%3d483
Blogs
483
Benjamin Christie | 14/01/2009
We are firmly in the grasp of a global recession. However, this does not mean it is time to close up your online store. There are steps you can take to ensure your online business stands strong among these challenges.
tags:
Business
,
Online Marketing
,
e-commerce
,
Web Strategy
How to Create Professional Podcasts
%2fblog.aspx%3fblogid%3d476
Blogs
476
Gillian Lindsay | 6/01/2009
If you have researched podcasting and determined it would be a beneficial investment for your online business you may wonder where to begin with your new endeavor. To achieve favorable results you must create podcasts that are professional. Poorly produced podcasts do not attract subscribers. In fact, they can have the opposite effect and ultimately hurt your image.
tags:
Podcasts
,
Online Marketing
,
Web Marketing
,
Web Strategy
Should You Consider Podcasting
%2fblog.aspx%3fblogid%3d474
Blogs
474
Gillian Lindsay | 5/01/2009
Podcasting can provide an unprecedented medium for connecting with your target market. Traditional methods of communication utilizing text and photo can present your message clearly.
tags:
Online Trends
,
Online Marketing
,
Web Strategy
,
Podcasts
Do You Have a Wireless Selling Strategy
%2fblog.aspx%3fblogid%3d475
Blogs
475
Daniel Nelson | 5/01/2009
Smart phone usage has been on a steady rise for some time. While these advanced gadgets were once thought of strictly as business tools, they are slowly gaining acceptance in the general user market. Have you created a wireless selling strategy to capture this new audience?
tags:
Online Marketing
,
Business
,
Web Strategy
,
e-commerce
Are You Linked In?
%2fblog.aspx%3fblogid%3d471
Blogs
471
Patrick Wong | 24/12/2008
There are a host of social networking sites including MySpace, Facebook and Friendster. Each of these is designed to bring individuals together. In the right scenario, these sites can be used to find business relationships.
tags:
Web 2.0
,
Online Marketing
,
Social Networking
Should You Consider In-Text Advertising
%2fblog.aspx%3fblogid%3d466
Blogs
466
Patrick Wong | 18/12/2008
In-text advertising is a newer form of pay per click advertising. This method provides a link to an advertisement through targeted keywords within an article, blog post or other piece of content.
tags:
Online Marketing
,
Online Trends
,
Business
,
Web Strategy
Using Your Blog Title to Attract More Readers
%2fblog.aspx%3fblogid%3d463
Blogs
463
Benjamin Christie | 11/12/2008
In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.
tags:
Corporate Blogging
,
SEO
,
Online Marketing
,
Web Strategy
Choose Your Keywords Carefully
%2fblog.aspx%3fblogid%3d461
Blogs
461
Patrick Wong | 9/12/2008
One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?
tags:
SEO
,
Web Marketing
,
Web Strategy
,
Online Marketing
Make Your Contest a Win-Win for Your Website
%2fblog.aspx%3fblogid%3d457
Blogs
457
Patrick Wong | 5/12/2008
If you’re looking for a quick way to drive traffic, why not host a contest, here are some tips for running your contest well.
tags:
Online Marketing
,
Online Trends
,
Web Strategy
,
Web Marketing
Five Last Minute Tips for Increasing Holiday Sales Online
%2fblog.aspx%3fblogid%3d458
Blogs
458
Benjamin Christie | 5/12/2008
December is here and the holiday shopping season is in full swing. If you weren’t able to implement all your plans or if sales need a little boost here are some last minute tips for capitalizing on holiday spending, especially in this difficult economy.
tags:
Business
,
Sales
,
Web Strategy
,
Online Marketing
Five Reasons to Add a Forum to Your Site
%2fblog.aspx%3fblogid%3d459
Blogs
459
| 4/12/2008
Forums can contain a smorgasboard of information that is otherwise difficult to find elsewhere. User opinions and experiences with different products and services can help business reprutations and hence increase sales.
tags:
Online Trends
,
Web Strategy
,
Web 2.0
,
Online Marketing
Managing Your Brand Online
%2fblog.aspx%3fblogid%3d455
Blogs
455
Daniel Nelson | 2/12/2008
A well executed campaign can lead to phenomenal sales growth at a fraction of the cost of traditional media. But what happens when a campaign unintentionally offends a portion of this diverse market?
tags:
Online Trends
,
Online Marketing
,
Web Strategy
,
Web Design
Using User Generated Content
%2fblog.aspx%3fblogid%3d452
Blogs
452
| 27/11/2008
When you need to increase your search engine optimisation, few strategies can ensure a wealth of frequently updated content like user generated content can.
tags:
Issues
,
Web 2.0
,
Search
,
Online Marketing
10 Things Every Legal Site Needs
%2fblog.aspx%3fblogid%3d448
Blogs
448
Robert Beerworth | 10/11/2008
No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?
tags:
Business
,
Online Marketing
,
Email Marketing
,
Web Strategy
,
SEO
Host your own video or use a third party?
%2fblog.aspx%3fblogid%3d447
Blogs
447
Daniel Nelson | 7/11/2008
If you’re interested in hosting videos on your site one of the first questions you must address is where you will host them. Your first instinct may lead you to one of the popular video sharing sites such as Youtube or Viddler. This has been an excellent choice for many companies for several reasons:
tags:
Online Marketing
,
Online Trends
,
Business
,
Web Design
Driving Sales via User Reviews
%2fblog.aspx%3fblogid%3d446
Blogs
446
Patrick Wong | 6/11/2008
There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?
tags:
Online Marketing
,
Online Trends
,
Web 2.0
,
Business
,
Web Strategy
Effective Website Metrics
%2fblog.aspx%3fblogid%3d444
Blogs
444
Daniel Nelson | 4/11/2008
Wouldn’t it be great to know exactly what your site needs to convert more visitors to customers? While this may seem like an impossible task, much of this information is readily available through detailed website metrics.
tags:
Web Design
,
Web Strategy
,
Online Marketing
,
Business
Investing in Web in the current Economic Climate
%2fblog.aspx%3fblogid%3d440
Blogs
440
Robert Beerworth | 28/10/2008
With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.
tags:
Web Strategy
,
Online Marketing
,
Business
What Can You Learn from BarackObama.com
%2fblog.aspx%3fblogid%3d437
Blogs
437
Robert Beerworth | 21/10/2008
The upcoming presidential election in the United States is the first since Web 2.0 technologies have become widely used. Although both candidates have embraced these features, Barack Obama’s online success has been unprecedented.
tags:
Web Design
,
Web 2.0
,
Online Trends
,
Online Marketing
,
Social Bookmarking
,
Web Strategy
The Online Free Business Model
%2fblog.aspx%3fblogid%3d436
Blogs
436
Daniel Nelson | 17/10/2008
You have probably considered various models for generating revenue with your media but have you ever considered offering it for free?
tags:
Online Trends
,
Online Marketing
,
Business
Quality Landing Pages Design
%2fblog.aspx%3fblogid%3d434
Blogs
434
Robert Beerworth | 15/10/2008
Landing page design will ultimately affect cost-per-click and the conversion rate. Google also analyse the landing page to assess quality score. Here are some advice for you to consider when marketing online.
tags:
Online Marketing
,
Web Design
,
Web Strategy
Online Marketing for Christmas
%2fblog.aspx%3fblogid%3d417
Blogs
417
| 16/09/2008
Online sales during the Christmas season have increased significantly from year to year. Unfortunately, so have the number of competitors. Have you developed a plan to stand out from the crowd? If not, now is the perfect time to design and implement your online strategy.
tags:
SEO
,
Usability
,
Online Marketing
,
CRM
,
Business
Adding Paid Search To Your Marketing Mix
%2fblog.aspx%3fblogid%3d416
Blogs
416
| 15/09/2008
Is your marketing strategy reaching its full potential? On the surface your strategy may appear comprehensive including TV commercials, print media and outdoor advertising. Perhaps you have expanded your efforts to include a well designed corporate website. Although the expectations of an online presence were high, the results are less than impressive.
tags:
SEM
,
Online Marketing
,
Business
,
Web Strategy
Affiliate Marketing - Should you be considering it?
%2fblog.aspx%3fblogid%3d414
Blogs
414
| 1/08/2008
Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
,
SEM
,
Search
Online Competitors - Who are they?
%2fblog.aspx%3fblogid%3d413
Blogs
413
| 28/07/2008
Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
,
SEO
Increasing Email Subscribers
%2fblog.aspx%3fblogid%3d412
Blogs
412
| 23/07/2008
Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.
tags:
Web 2.0
,
Online Marketing
,
Email Marketing
Strategy for Writing Blog Content
%2fblog.aspx%3fblogid%3d411
Blogs
411
| 18/07/2008
Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.
tags:
Web 2.0
,
Corporate Blogging
,
Online Marketing
Publishing Your Website Offline
%2fblog.aspx%3fblogid%3d410
Blogs
410
| 17/07/2008
It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.
tags:
Web 2.0
,
Online Marketing
,
Business
Get your staff blogging!
%2fblog.aspx%3fblogid%3d409
Blogs
409
| 16/07/2008
Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?
tags:
Web 2.0
,
Web Strategy
,
Online Marketing
Do you have a Purple Cow website?
%2fblog.aspx%3fblogid%3d407
Blogs
407
| 14/07/2008
This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring.
But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?
tags:
Web 2.0
,
Web Strategy
,
Web Design
,
Online Marketing
Using competitions to drive traffic
%2fblog.aspx%3fblogid%3d405
Blogs
405
| 11/07/2008
Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.
tags:
Web 2.0
,
Online Marketing
,
Web Strategy
Coupons for Ecommerce Sites
%2fblog.aspx%3fblogid%3d406
Blogs
406
| 10/07/2008
How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don’t have one? If you’ve cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.
tags:
Web 2.0
,
Online Marketing