Online Marketing

How to Make Call to Actions More Effective (0)

Bess Batterham | 5/09/2012

There is no one-size fits all approach for selecting the highest performers as CTAs tend to perform differently across verticals, making the task even more challenging.

tags: Web Strategy ,  Online Marketing

Microsoft’s logo gets a facelift. (0)

Guy MacArthur | 24/08/2012

Yesterday, Microsoft unveiled their new logo.

tags: Online Marketing

Sharable Content – is it worthy? (0)

Jayde Smith | 10/04/2012

tags: Online Marketing

Learn English Online Now – a Wiliam microsite launches (0)

Robert Beerworth | 4/04/2012

Great microsite example of how quickly you can get online and sell

tags: Online Marketing

You want web with that? (0)

Joe Smith | 13/01/2012

Right now, somewhere in the world of physical product marketing there’s a conversation in progress that goes something like this: “how can we use the digital/web/mobile platforms to enhance our product/offer?”.

tags: Online Marketing

Is your Website ready for Mum 2.0? (0)

Leo Romano | 7/12/2011

Between 2009 and 2011 Mums in the US have almost tripled their mobile internet usage from 22% to 62%.

tags: Usability ,  Online Marketing

It’s back-to-basics for online marketing tactics. (0)

Bess Batterham | 7/12/2011

Marketingsherpa Blog ,looking back on the year that’s been, has asked marketers to send in the ideas and wisdom they gained in 2011 in order to better plan for the coming year.

tags: Online Marketing

How To Sell To The Lazy Consumer (0)

James Rayers | 7/12/2011

I am a lazy consumer. I learned my ABC’s on YouTube and found my friends on Facebook. I live by some hard and fast rules when buying online and if you don’t make the grade, you don’t make the sale.

tags: Online Marketing

The Power of Three (0)

Joe Smith | 3/11/2011

Traditional fairy tale structure dictates that wishes come in threes, little pigs in threes and blind mice in threes. Certainly Del La Soul agree that “Three is the magic number” and how many times has someone told you to expect to get “third time lucky”?

tags: Online Marketing

Building Online Trust for your Brand (0)

Kathleen Shrimpton | 15/07/2011

Trust is one of, if not, THE most important aspect when it comes to expanding your brand online. It is essential for improving customer acquisition and customer loyalty. Following this 8 step path will help to dramatically improve your brands trust in the digital sphere.

tags: Online Marketing ,  Web Strategy

Simple ways to make your business internet savvy (0)

Kriska Aviola | 11/01/2011

In the age of internet access right at your finger tips, businesses need to be active online everyday to stay atop and fresh in people’s minds.

tags: Online Marketing ,  Tips & Tricks

Should you pay people to spread the word about your company? (0)

Natalie Ashes | 15/11/2010

Spreading the work within the social media community can create an awareness that cannot be replicated. People who “tweet”, “share”, or post positive comments about your business for no advantage are almost certainly doing it for the love.

tags: Online Marketing ,  Web Strategy

Getting the most out of your ‘product page’ before the Christmas blitz! (0)

James Hinton | 19/10/2010

Well, it’s come around again, Christmas is nearly here. Before the spending spree hits, it’s important to make sure your website is well prepared for the buying blitz.

tags: Online Marketing ,  e-commerce ,  Tips & Tricks

Using your social media wisely (0)

Natalie Ashes | 19/10/2010

More and more businesses today are using social media as a branch of advertising and marketing. The interaction that it offers is unlike any other form of media seen throughout history.

tags: Online Marketing

Sharing links on Facebook can mean big dollars for Ecommerce (0)

Alex Wilson | 18/10/2010

A look at social media and its role in the ECommerce model of generating recommendations from peers and using that to increase sales.

tags: Online Trends ,  Online Marketing

The use of language on landing pages (0)

Alex Wilson | 15/09/2010

A look at the importance of using the correct language on landing pages to aid in increasing conversions and influencing peoples perception of you/your product.

tags: Online Marketing

Association and borrowed association in landing page design (0)

Alex Wilson | 15/09/2010

Association is a powerful tool for convincing your visitors that your product is to be taken seriously. If a user can see big brands, big celebrities or big companies are associated with your product – you will very quickly be seen in a much stronger light.

tags: Online Marketing

Why use video online? (0)

Luke Gullifer | 9/09/2010

With the internet becoming filled with rich content, now is the best time to start putting some serious thought into having video on your website.

tags: Online Marketing

How much commission should you pay your affiliates? (0)

Alex Wilson | 2/09/2010

The killer question; how much commission should you pay your affiliates? We look at the world of affiliate marketing and discuss the key components to making an informed decision about commission rates.

tags: Online Marketing

Make your online store competitive (0)

Daniel Wright | 16/07/2010

In the last few years Australian companies have really embraced e-commerce. If you’re planning your first entry into the highly competitive world of e-commerce, then you need to make sure that you’re going to be able to compete.

tags: Tips & Tricks ,  Web Development ,  Web Strategy ,  Online Marketing

Article marketing is dead (0)

Alex Wilson | 18/06/2010

All in all, article marketing is a complete waste of time for all parties involved. Here is why..

tags: Online Marketing

Games in Twitter (0)

Robert Beerworth | 8/06/2010

We’re in the process of scoping some different games and applications for a large, media client. As you can imagine, Twitter is going to play a role...

tags: Online Marketing

Google Adsense Reveals Profit Share (1)

Alex Wilson | 27/05/2010

As an Adsense publisher, I have always wondered how much of a percentage Google was taking from each ad that was clicked. I was always curious as to just how much money I must have been losing.

tags: Online Marketing

Use your international traffic to your advantage (0)

Alex Wilson | 23/04/2010

Using your international traffic to your advantage. Whether it be fulfilling online KPI's or making money, there are ways to maximise your ROI of international traffic.

tags: Online Marketing

Is there a sustainable model in Content Farms? (0)

Robert Beerworth | 20/04/2010

“Content is not just king, it’s the emperor of all…” – Rupert Murdoch

tags: Online Marketing

Social Media Shifts Up A Gear! (0)

Jamie Woodbridge | 12/03/2010

As with all industries there are winners and losers among Social Media companies. MySpace, so long the darling of Silicon Valley has experienced a dramatic and undignified fall from grace. At the risk of getting egg on my face, I ‘m happy to stick my neck out and say that it is just a matter of time before this once mighty trailblazer is consigned to the dustbin of history.

tags: Online Marketing

SEM campaign overhaul - When should you do it? (0)

Alex Wilson | 18/01/2010

Sometimes SEM campaigns (Google Adwords) require an overhaul. Why?

tags: Online Marketing

Advertising - How much is too much? (0)

Emily Berry | 23/12/2009

I can understand website owners wanting a revenue stream from advertising on their websites, it’s relatively easy to setup and can be very cost effective to run – making it a lucrative activity by anyone’s standards.

tags: Online Marketing

Brand and online media – hand in hand (0)

Solaris Ataya | 3/12/2009

Utilizing your brand name content online effectively can become a powerful media tool if strategically presented in such a manner to attract both advertiser and consumers within a friendly online environment.

tags: Online Marketing

5 design tips for a call to action (0)

James Hinton | 13/11/2009

On a day to day basis, I talk about, and hear, how important calls to action are on a web site. This is an idea that is discussed ad-nauseum, and for good reason.

tags: Online Marketing

Online Copywriting - A Guide (0)

Hamish Stead | 5/11/2009

Wiliam receives constant requests for online copywriting services, and so I thought I’d jot down a few things to consider when thinking about the content of your site, blog or tweets.

tags: Online Marketing ,  Clients

Wordpress Blogs - A quick win for Marketers (0)

Alex Wilson | 26/10/2009

The power of a Wordpress blog is often overlooked, it is not just another channel that ties up resources in your company. It can be the tipping point for numerous marketing initiatives - here are a few.

tags: Online Marketing ,  Corporate Blogging

The peril of the internet – content theft (scraping) (0)

Alex Wilson | 20/10/2009

The theft of content on the internet is rife, with up and coming 'SEO experts' using other peoples content to increase page count, drive traffic and increase topic relevance, all at the detriment of the internet as a whole.

tags: Online Marketing

Social Media – What’s in it for me? (1)

Daniel Wright | 16/10/2009

Sure, social media sounds like a great idea. After all, everybody’s doing it – with their facespace pages, Tweetbooks and so on. But before you can even worry about how to make money out of it, you’ve got to work out how you’re going to afford to invest in it in the first place.

tags: Social Media Marketing ,  Web Strategy ,  Online Marketing

Is the CPM holding back online advertising? (0)

Alex Wilson | 8/10/2009

The CPM has done more to stunt innovation and drag down quality products than any single thing on the Internet. Maybe it works in other mediums, but it sure as hell doesn’t work on the Internet - Shelby Bonnie (Cnet Founder)

tags: Online Marketing

Should your small business launch an online store? (0)

James Hinton | 28/09/2009

Online retailing isn’t going to suit everybody, but it may be more achievable for your business than you originally thought.

tags: Online Marketing ,  Investment ,  e-commerce

Comparative Advertising on Websites (0)

Alex Wilson | 22/09/2009

Although sentiment towards TV commercials utilising comparative advertising is rather sour, the online world is much more understanding with many users having a desire to know exactly what they are getting and how it differs to competing products and services.

tags: Online Marketing

The Big 5 Model - Understanding online personalities (0)

Alex Wilson | 22/09/2009

The big 5 personality factors of online users - Is there a way to appeal to all personality types online?

tags: Online Marketing ,  User Experience

Online Consumer Dogmatism (0)

Alex Wilson | 22/09/2009

Online consumer dogmatism is a personality trait that measures the level of rigidity that people display towards unfamiliar website.

tags: Online Marketing

Online Advertising in 2009: Strong Growth (0)

Alex Wilson | 2/09/2009

PriceWaterhouseCoopers have released a detailed report for IAB Australia, outlining significant growth for the 2009 financial year within online advertising.

tags: Online Trends ,  Online Marketing

Do Your EDMs Reach Their Potential? (0)

Gillian Lindsay | 27/08/2009

Apparently just having a send to a friend link on your EDMs is no longer the only method for making an email go viral.

tags: Email Marketing ,  Facebook ,  Web Marketing ,  Online Marketing

If You Want To Be Famous Just Use Youtube (0)

Bess Batterham | 26/08/2009

Who needs Idol or Australia’s Got Talent when in this day and age anybody can become an instant celebrity thanks to Youtube.

tags: Online Video Marketing ,  Online Marketing ,  Online Marketing ,  Web Strategy

If You Want To Be Famous Just Use Youtube (0)

Bess Batterham | 26/08/2009

Who needs Idol or Australia’s Got Talent when in this day and age anybody can become an instant celebrity thanks to Youtube.

tags: Online Video Marketing ,  Online Marketing ,  Online Marketing ,  Web Strategy

Asking customers to contribute to your blog (1)

Alex Wilson | 25/08/2009

Asking your customers and existing database to write blog articles for you can be extremely beneficial for your marketing strategy, not to mention cost effective.

tags: Online Marketing ,  Corporate Blogging

Using Twitter for Business (0)

Alex Wilson | 17/08/2009

Twitter is fast becoming a viable way to do business online. People see Twitter as an advanced form of peer referal when looking at products and services - they can discuss what they are thinking, ask questions to their followers and receive feedback that is a bit more hands on than just researching via search engines.

tags: Social Networking ,  Online Marketing

Australia needs an online department store with quality (1)

Alex Wilson | 10/08/2009

O DJs, DJs, wherefore art thou David Jones? Online retailing and E-commerce is increasingly becoming saturated in Australia, David Jones needs to get involved.

tags: Online Marketing ,  Business

SEM to acquire new customers, email marketing to retain (0)

Alex Wilson | 5/08/2009

As a general rule of thumb, it is much cheaper to retain a customer than it is to acquire one (or re-acquire them if you are in the position of having lost your customer).

tags: Online Marketing

eWAY Custom Landing Page and Advertising (0)

Alex Wilson | 29/07/2009

eWAY, a client and close associate of Wiliam; recently requested the design and development of advertising collateral to further promote eWAY's marketing initiatives.

tags: Online Marketing

Marketing Managers: Stating Your Case (0)

Alex Wilson | 24/07/2009

Though many people like to think their website is working towards their marketing goals, it is normally restricting their goals if anything – or altogether missing the point.

tags: Online Marketing ,  Management

Disruptive Online Marketing - To Use Or Not To Use? (0)

Hamish Stead | 24/07/2009

In your face, formally referred to as Over The Page (OTP), advertising. Businesses use it for it's good CTR but users on the whole hate the disruption it causes. Can there be a happy medium?

tags: Online Marketing ,  Web Design

Building & Marketing Websites to Women (0)

Alex Wilson | 17/07/2009

Women control over 80% of the household spend - I hope you have factored this in to your web development and online marketing strategy.

tags: Online Marketing ,  Usability ,  Online Trends

If you build it, they will come (0)

Daniel Wright | 16/07/2009

The simple truth these days is that building a great website might get some people to come, but if you’re going to take the task of building an online brand and reputation seriously, then you need to be willing to do a lot more than just build a website.

tags: Web Design ,  Web Development ,  Email Marketing ,  Online Marketing

Twitter: making your 140 characters count (0)

Emily Berry | 15/07/2009

You’ve signed up for a Twitter account, declared yourself present in a mere 140 characters and now what?

tags: Web Strategy ,  Twitter ,  Viral Marketing ,  Online Marketing

Making the right choice – 3 things to consider when establishing an online presence (0)

Solaris Ataya | 7/07/2009

A common mistake made by many businesses is the dependence on the idea that an online website means people will flock to it. Whilst to some degree, users will find a way to your site, the question to ask yourself is ‘is the site attracting the right target audience?

tags: Web Strategy ,  Business ,  Online Marketing

Custom Landing Pages to Increase Conversion Rates (0)

Alex Wilson | 6/07/2009

In the past, an advertisement or piece of marketing collateral online would click through to the same URL no matter where you were viewing it.

tags: Social Networking ,  Online Marketing

Addressable VS Non Addressable Marketing Channels (0)

Alex Wilson | 2/07/2009

When putting together an online marketing strategy for a client recently, I was asked to discuss what channels we would be looking at for their online branding campaign.

tags: Online Marketing

The power of video marketing, a look at BlendTec (0)

Alex Wilson | 22/06/2009

Have you ever considered using online video as a form of marketing for your products or services? Most people have at one point or another, yet most will fail to ever put their ideas into reality.

tags: Web Marketing ,  Viral Marketing ,  Online Marketing ,  Online Video Marketing

Facebook Connect (0)

Daniel Nelson | 1/06/2009

The newest addition to the Facebook platform has begun to make an impact and is reaching beyond the major corporate players like CNN and Red Bull. Small, medium and large businesses are starting to realise that there are many benefits available. Here are just some of the reasons that you should consider making Facebook Connect part of your online presence:

tags: Facebook ,  e-commerce ,  Online Marketing

PPC Campaign Performance & Domain Names (0)

Patrick Wong | 7/05/2009

Relevancy is regarded as a component of quality which in then improves the user browsing experience, an objective that all the major search engines strive to uphold.

tags: SEM ,  Online Marketing ,  Web Strategy

Innovate in 2009 (0)

Benjamin Christie | 30/04/2009

I’ve just come back from a week in San Francisco attending Adtech in San Francisco and meeting with companies in the bay area and in Los Angeles. Given the economic climate has hit hard over there compared to the generalised softening in the Australian market there are things we can learn as a web development company from the observations I learnt in the US. There is no doubt that companies that can innovate will come out at the end of this economic crisis strong and with greater market share than they already have.

tags: Business ,  Online Marketing ,  Web Strategy

Display Ads: The Perfect Compliment to Search Campaigns (0)

Benjamin Christie | 3/04/2009

In today's online climate, the still reigning king of not only traffic but ROI is still search. Search campaigns, well executed ones, might still be the best way to drive the attention towards your website or business, but need something else, something more branded towards you, to be as successful as they could be. Enter display ads.

tags: Online Marketing ,  Web Strategy ,  Search

Online Price Comparison (0)

Emily Berry | 1/04/2009

With businesses, individuals and families beginning to feel the pinch of the economic downturn, we are finding it increasingly important to look for the best possible deals and prices. Whether it is a few dollars saving on the weekly grocery bill or a few hundred dollars on a new washing machine – every dollar counts. We also want to buy from a retailer who is reputable and who will be around long after the purchase.

tags: Usability ,  Online Marketing ,  e-commerce ,  Sales

The power of utilising Video on your website (3)

Daniel Nelson | 16/03/2009

Savvy web marketers and digital agencies can utilise the captivating power of video as part of successful web strategy to support brand’s and achieve exceptional cut through with online audiences.

tags: Web Strategy ,  Online Marketing ,  Web Design

Why Minimalist Web Design May Offer More (0)

Adam Tedeschi | 9/02/2009

Over the years the Internet has seen much advancement in available technologies. Widespread broadband availability has allowed for graphic intensive sites as well as rich media such as streaming videos. The wide range of options can make it difficult for web designers, developers and administrators to settle on one approach. It’s no surprise that numerous websites have become large, unwieldy collections of content, images, technologies and add-ons. While these features can have a positive impact when used effectively there are some notable advantages for using a minimalist design for your site.

tags: Web Design ,  Web Strategy ,  Online Marketing ,  Web Development

Five Critical Steps to Keeping Your Business Open in a Bad Economy (0)

Daniel Nelson | 4/02/2009

No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.

tags: Business ,  Web Marketing ,  Usability ,  Online Marketing ,  Web Strategy

Seven Ways to Get More Revenue from Adsense (0)

Daniel Nelson | 4/02/2009

Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.

tags: Web Marketing ,  Business ,  Online Marketing ,  Google ,  Web Strategy

Will the Popularity of Ad Blocking Software Diminish Your Profits (0)

Robert Beerworth | 22/01/2009

If you publish a blog or manage a forum, you’ve worked hard for the revenue you generate. Although there are numerous ways to generate income, you are probably receiving at least some part of your revenue through ads. While this has been a lucrative option in the past, an increasing number of users are finding ways to block ads, potentially diminishing your returns.

tags: Web Strategy ,  Online Trends ,  Business ,  Online Marketing

Why You Should Take Notice of The Widget Channel (0)

Benjamin Christie | 21/01/2009

Intel recently showcased prototype products designed to deliver an interactive Internet experience on your television. Intel has partnered with Yahoo and will utilize their Widget Engine to deliver content. This venture has been branded The Widget Channel and will be much more than simply an Internet browser displayed on your TV.

tags: Technology ,  Business ,  Online Marketing ,  Web Strategy

The Secret to Succeeding in Social Media (0)

Patrick Wong | 15/01/2009

Social media is a hot topic for most businesses looking to expand their online marketing strategy. Sites such as Twitter and Facebook provide direct access to millions of potential customers. Since users have various ways of indicating their interests on social media sites, you can easily identify the individuals most likely to become customers and place your greatest efforts there.

tags: Online Trends ,  Web 2.0 ,  Business ,  Social Networking ,  Online Marketing

Keep Your Ecommerce Site Strong (0)

Benjamin Christie | 14/01/2009

We are firmly in the grasp of a global recession. However, this does not mean it is time to close up your online store. There are steps you can take to ensure your online business stands strong among these challenges.

tags: Business ,  Online Marketing ,  e-commerce ,  Web Strategy

How to Create Professional Podcasts (0)

Gillian Lindsay | 6/01/2009

If you have researched podcasting and determined it would be a beneficial investment for your online business you may wonder where to begin with your new endeavor. To achieve favorable results you must create podcasts that are professional. Poorly produced podcasts do not attract subscribers. In fact, they can have the opposite effect and ultimately hurt your image.

tags: Podcasts ,  Online Marketing ,  Web Marketing ,  Web Strategy

Should You Consider Podcasting (0)

Gillian Lindsay | 5/01/2009

Podcasting can provide an unprecedented medium for connecting with your target market. Traditional methods of communication utilizing text and photo can present your message clearly.

tags: Online Trends ,  Online Marketing ,  Web Strategy ,  Podcasts

Do You Have a Wireless Selling Strategy (0)

Daniel Nelson | 5/01/2009

Smart phone usage has been on a steady rise for some time. While these advanced gadgets were once thought of strictly as business tools, they are slowly gaining acceptance in the general user market. Have you created a wireless selling strategy to capture this new audience?

tags: Online Marketing ,  Business ,  Web Strategy ,  e-commerce

Are You Linked In? (0)

Patrick Wong | 24/12/2008

There are a host of social networking sites including MySpace, Facebook and Friendster. Each of these is designed to bring individuals together. In the right scenario, these sites can be used to find business relationships.

tags: Web 2.0 ,  Online Marketing ,  Social Networking

Should You Consider In-Text Advertising (0)

Patrick Wong | 18/12/2008

In-text advertising is a newer form of pay per click advertising. This method provides a link to an advertisement through targeted keywords within an article, blog post or other piece of content.

tags: Online Marketing ,  Online Trends ,  Business ,  Web Strategy

Using Your Blog Title to Attract More Readers (1)

Benjamin Christie | 11/12/2008

In today’s fast paced society you often have but one opportunity to catch a reader’s attention. On the Internet this truth is further complicated by the overwhelming amount of information continually presented.

tags: Corporate Blogging ,  SEO ,  Online Marketing ,  Web Strategy

Choose Your Keywords Carefully (0)

Patrick Wong | 9/12/2008

One important aspect of search engine optimisation is the use of keywords. Well-planned and well-placed keywords can greatly improve your rankings on search engines like Google. So if keywords are a good thing, you should add as many as you can, right?

tags: SEO ,  Web Marketing ,  Web Strategy ,  Online Marketing

Make Your Contest a Win-Win for Your Website (0)

Patrick Wong | 5/12/2008

If you’re looking for a quick way to drive traffic, why not host a contest, here are some tips for running your contest well.

tags: Online Marketing ,  Online Trends ,  Web Strategy ,  Web Marketing

Five Last Minute Tips for Increasing Holiday Sales Online (0)

Benjamin Christie | 5/12/2008

December is here and the holiday shopping season is in full swing. If you weren’t able to implement all your plans or if sales need a little boost here are some last minute tips for capitalizing on holiday spending, especially in this difficult economy.

tags: Business ,  Sales ,  Web Strategy ,  Online Marketing

Five Reasons to Add a Forum to Your Site (1)

| 4/12/2008

Forums can contain a smorgasboard of information that is otherwise difficult to find elsewhere. User opinions and experiences with different products and services can help business reprutations and hence increase sales.

tags: Online Trends ,  Web Strategy ,  Web 2.0 ,  Online Marketing

Managing Your Brand Online (0)

Daniel Nelson | 2/12/2008

A well executed campaign can lead to phenomenal sales growth at a fraction of the cost of traditional media. But what happens when a campaign unintentionally offends a portion of this diverse market?

tags: Online Trends ,  Online Marketing ,  Web Strategy ,  Web Design

Using User Generated Content (0)

| 27/11/2008

When you need to increase your search engine optimisation, few strategies can ensure a wealth of frequently updated content like user generated content can.

tags: Issues ,  Web 2.0 ,  Search ,  Online Marketing

10 Things Every Legal Site Needs (0)

Robert Beerworth | 10/11/2008

No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?

tags: Business ,  Online Marketing ,  Email Marketing ,  Web Strategy ,  SEO

Host your own video or use a third party? (0)

Daniel Nelson | 7/11/2008

If you’re interested in hosting videos on your site one of the first questions you must address is where you will host them. Your first instinct may lead you to one of the popular video sharing sites such as Youtube or Viddler. This has been an excellent choice for many companies for several reasons:

tags: Online Marketing ,  Online Trends ,  Business ,  Web Design

Driving Sales via User Reviews (0)

Patrick Wong | 6/11/2008

There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?

tags: Online Marketing ,  Online Trends ,  Web 2.0 ,  Business ,  Web Strategy

Effective Website Metrics (0)

Daniel Nelson | 4/11/2008

Wouldn’t it be great to know exactly what your site needs to convert more visitors to customers? While this may seem like an impossible task, much of this information is readily available through detailed website metrics.

tags: Web Design ,  Web Strategy ,  Online Marketing ,  Business

Investing in Web in the current Economic Climate (0)

Robert Beerworth | 28/10/2008

With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.

tags: Web Strategy ,  Online Marketing ,  Business

What Can You Learn from BarackObama.com (0)

Robert Beerworth | 21/10/2008

The upcoming presidential election in the United States is the first since Web 2.0 technologies have become widely used. Although both candidates have embraced these features, Barack Obama’s online success has been unprecedented.

tags: Web Design ,  Web 2.0 ,  Online Trends ,  Online Marketing ,  Social Bookmarking ,  Web Strategy

The Online Free Business Model (0)

Daniel Nelson | 17/10/2008

You have probably considered various models for generating revenue with your media but have you ever considered offering it for free?

tags: Online Trends ,  Online Marketing ,  Business

Quality Landing Pages Design (0)

Robert Beerworth | 15/10/2008

Landing page design will ultimately affect cost-per-click and the conversion rate. Google also analyse the landing page to assess quality score. Here are some advice for you to consider when marketing online.

tags: Online Marketing ,  Web Design ,  Web Strategy

Online Marketing for Christmas (0)

| 16/09/2008

Online sales during the Christmas season have increased significantly from year to year. Unfortunately, so have the number of competitors. Have you developed a plan to stand out from the crowd? If not, now is the perfect time to design and implement your online strategy.

tags: SEO ,  Usability ,  Online Marketing ,  CRM ,  Business

Adding Paid Search To Your Marketing Mix (0)

| 15/09/2008

Is your marketing strategy reaching its full potential? On the surface your strategy may appear comprehensive including TV commercials, print media and outdoor advertising. Perhaps you have expanded your efforts to include a well designed corporate website. Although the expectations of an online presence were high, the results are less than impressive.

tags: SEM ,  Online Marketing ,  Business ,  Web Strategy

Affiliate Marketing - Should you be considering it? (1)

| 1/08/2008

Wiliam is always looking for strategies to drive more relevant traffic to your site. Have you considered using affiliate or referral programs to drive conversions?

tags: Web 2.0 ,  Web Strategy ,  Online Marketing ,  SEM ,  Search

Online Competitors - Who are they? (0)

| 28/07/2008

Whenever we kick off a website project with a new client, we ask them to identify their online competition. The response we get is almost always a list of local or Australian companies. But given the international audience provided by the Internet, the reality is that the contenders for that customer pool may be located in New Zealand, China or even London.

tags: Web 2.0 ,  Online Marketing ,  Web Strategy ,  SEO

Increasing Email Subscribers (0)

| 23/07/2008

Email subscriber lists are powerful marketing tools. They allow you to get your message to precisely to your target audience. But with customers becoming more and more leery of spam, the challenge has become how to get people to sign up.

tags: Web 2.0 ,  Online Marketing ,  Email Marketing

Strategy for Writing Blog Content (1)

| 18/07/2008

Sometimes it’s not what you write about – it’s how that presents a big challenge. Finding the right tone, approach, and style to attract the right audience is part science, part art.

tags: Web 2.0 ,  Corporate Blogging ,  Online Marketing

Publishing Your Website Offline (0)

| 17/07/2008

It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.

tags: Web 2.0 ,  Online Marketing ,  Business

Get your staff blogging! (0)

| 16/07/2008

Google’s blog is written by staff throughout the company. Could your company do the same? Could your product manager or brand manager be the best source for articulating the products they work with?

tags: Web 2.0 ,  Web Strategy ,  Online Marketing

Do you have a Purple Cow website? (0)

| 14/07/2008

This is the story that Seth Godin tells in his book, Purple Cow; you’re driving along and the countryside is lovely. Look! There’s some cows, bucolic and charming. And over there, some more cows. Eventually, you just don’t see the cows anymore. They fade into the landscape – which has gone from pretty to pretty boring. But imagine driving past a purple cow. Now that would recapture your interest in a big way, wouldn’t it?

tags: Web 2.0 ,  Web Strategy ,  Web Design ,  Online Marketing

Using competitions to drive traffic (0)

| 11/07/2008

Running a competition is a quick way to drive traffic to your site. Prizes can be as varied as one of your company’s goods and services to something incredibly lavish. Assuming the marketing is well done, the larger the giveaway – the more traffic you’ll drive to your website.

tags: Web 2.0 ,  Online Marketing ,  Web Strategy

Coupons for Ecommerce Sites (1)

| 10/07/2008

How often have you gotten to the end of an ecommerce transaction, seen the box for entering a coupon code, and realized you don’t have one? If you’ve cancelled the sale, or worse - been the vendor who has had the sale cancelled, then you know how important coupon codes are becoming as incentives to close the sale.

tags: Web 2.0 ,  Online Marketing