Mobile Commerce Finally Trumps Desktop

Vince Scordino Team : Web Development Tags : e-commerce Mobile Technology Featured

Well it was only a matter of time, eh? According to the latest IMRG Capgemini Quarterly Benchmarking report, approximately 52% of visits to retail websites took place on a mobile device, overtaking desktop traffic for the first time ever.

With the majority of retail traffic now tipping to mobile devices, these results represents staggering growth of over 2,000% within the last 4 years! Of these mobiles sales, smart phones accounted for 18% whilst tablets 82%. As these trends are obviously expected to continue, it is clear that customers want to be able to shop seamlessly across all channels, and it appears mobile is now the preferred choice for online retail therapy.

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