Applications for the 3GiPhone (0) Add to My Brief

With the recent launch of Apple’s 3rd Generation (3G) iPhone, many of our customers have been interested in discussing in-house applications for it. With download speeds that near those of WiFi and several design enhancements, using the new iPhone as a way to engage customers with free content is a very attractive marketing option – and companies want to be quick to take advantage.

tags: Web 2.0Web DesignTechnologyMedia

Embedding PowerPoint into your Website? (0) Add to My Brief

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: TechnologyBusinessMediaWeb 2.0Online Trends

Linkedin for Business (0) Add to My Brief

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0Web DesignMediaBusinessOnline Trends

Video content brings traffic (0) Add to My Brief

Robert Beerworth | 23/04/2008

Video content provides that fresh, interactive experience visitors are looking for. Additionally, video adds a lot more punch to promotions and marketing campaigns.

tags: Web 2.0Online TrendsMedia

Banner Ads That Work (0) Add to My Brief

Adam Tedeschi | 23/04/2008

5 essential tips from our design team on how to create banner ads that actually get clicked.

tags: Sydney Web DesignMediaOnline Trends

Wiliam: A Smart Company! (0) Add to My Brief

Jake Challenor | 8/11/2007

Wiliam was a-buzz this afternoon when a great article about our web design company and Managing Director- Robert Beerworth, was published on SmartCompany.com.au.

tags: MediaWeb 2.0Melbourne Web DesignMelbourneWeb Design

Facebook; Windows of Opportunity for Microsoft (0) Add to My Brief

James Cox | 25/10/2007

Facebook and Microsoft today announced a deal that could potentially revolutionise social networking. Software goliath Microsoft has signed on to invest $240 million into the social networking portal – currently the ninth most visited website in the US (according to Hitwise).

tags: Web 2.0Media

Wiliam supports Pink Ribbon Breakfast (0) Add to My Brief

Gillian Lindsay | 10/10/2007

Over the last 8 years, Wiliam has worked hand-in-hand with the National Breast Cancer Foundation as their digital agency. Wiliam will continue to support the NBCF, who strive to shed light on this serious epidemic that affects one in 8 women before the age of 85.

tags: ClientsMediaMelbourne Web DesignMelbourne

Social Networking, Web 2.0 is it Dangerous for School Children (0) Add to My Brief

| 10/08/2007

A recent article on techdirt Shocker: School Boards Notice That The Internet Isn’t Dangerous outline that much of the political hype and the passing of the new Deleting Online Predators Action (DOPA) is an exaggeration of the threat the internet poses on school children.

tags: Web 2.0Online TrendsCommon SenseMedia

literature and Web2.0 (1) Add to My Brief

Dominic Main | 5/06/2007

Oprah’s book club continues to strengthen its reputation by offering free membership and the opportunity for users “with access to benefits such as online discussion groups, reading questions and Q&A sessions with the author.1” (To join, log onto www.oprah.com/bookclub.)

tags: Web 2.0Online TrendsMedia

Google expands its empire and gains more advertising measurement tools (0) Add to My Brief

Dominic Main | 16/05/2007

John Davidson’s recent Australian Financial Review Article reports on Google’s acquisition of new on-line metrics capable advertising technology from DoubleClick.

tags: TechnologyBusinessOnline TrendsMedia

Shift from print to on-line directories (0) Add to My Brief

Dominic Main | 16/05/2007

Neil Shoebridge’s recent article about Telstra’s on-line and traditional directory advertising in the Australian Financial Review highlights the challenges that Sensis and Telstra are tackling in making adjustments to accommodate the “rapid growth of its on-line and mobile phone products.”

tags: BusinessMediaOnline Trends

drive.com.au launches car buyer research (0) Add to My Brief

Robert Beerworth | 7/05/2007

Fairfax Digital's Drive have launched research tracking the steps customers take towards buying a new or used car. And the media that influences their decisions along the way.

tags: Media

Automotive online steps up a gear as traditional media struggles to find first (0) Add to My Brief

| 20/04/2007

As manufacturers and dealers alike continue to allocate huge budgets to ‘traditional’ channels of marketing communication, they still fail to notice the writing on the wall. Capgemini reports that reliance on print advertising as a source of information when researching a vehicle purchase dropped by a further 7% to that of 2005 , while online sources of information continued to increase in their significance to the buying process, securing 4 of the top 5 spots in the survey as a point of research.

tags: Online TrendsBusinessMedia

Mobile Phone Advertising – a New Development Niche (1) Add to My Brief

Dominic Main | 3/04/2007

In a recent article in [?], Mark Jones reports that the number of mobile phone users will soon exceed the number of fixed line telephone subscribers. Concomitantly, and with the popularity of new multimedia capable mobile phone devices, there is a ‘gold rush’ of sorts for the mobile phone advertising dollar.

tags: TechnologyMediaIssues

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