Web 2.0 paves the way for Citizen 2.0

Web 2.0 paves the way for Citizen 2.0

| 18/07/2007

The life of the traditional marketer is under threat. Under threat from a new generation evolving in our midst’s. A new generation that is set to rewrite the marketing text book on “how to effectively target the consumer.”

Make way for Citizen 2.0!

Greg Muller, Managing Director of iFocus, an Australian-based eBusiness information management firm wrote an article for The Age highlighting the impact that Citizen 2.0 will have on marketing communications come 2012.
 
Citizen 2.0 / Generation Z / Generation Alpha / Generation 9/11, however you want to refer to this socioeconomic  group as it matures into a spending consumer has already been tagged 'The connected Generation' and brings with it a whole new set of core values, expectations, and requirements that marketer’s really need to start considering now as the shift begins.

No longer does the mass market ‘one message for all’ philosophy reign supreme,  marketers should be broadening their skill set now to better understand the philosophy behind Web 2.0 and the principles of ‘marketing to one’; targeting individual preferences, adopting pull-based marketing initiatives and embracing the technology that is going to pave the way forward in terms of effective marketing communications.

If you’re considering your long term marketing strategy consider this, embrace the power of the web now, see it for what it is, but more importantly see it for what it will become as your survival within the online marketplace will one day depend upon it.

tags: Online Trends