Launching www.genbook.comAdd to My Brief

Robert Beerworth | 15/04/2011



We’ve been working the past few months on the new Genbook website.

Genbook is a US-based dot com providing a cloud-based platform that allows businesses to schedule appointments through their websites in real-time.

Users can select the type of appointment they’re after (e.g. a massage, or teeth whitening) and the day and time they want the appointment; the appointment is made instantly and automatically scheduled.

Genbook has been a particular boon for businesses promoting themselves on group-buying websites such as GroupOn where Genbook dramatically reduces the hassle and costs of scheduling potentially hundreds of customers.

I have an obvious bias, though the website is great.

It is a clean and modern example of what I refer to as a ‘conversion-driven’ website, where the user is presented with a positive, usable and relevant funnel of content, benefit and offers. Ultimately, all roads lead to ‘Try Genbook for FREE’. The user is exciting, motivated and focused

The website’s content is refreshingly readable and ‘plain English’, critical to the success of the website; the video we commissioned is just great.

Congratulations to the Wiliam team and Marc from Genbook; a thoroughly enjoyable project with a great outcome.

tags: Web DesignWeb Strategy

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