Increasing pages per visit
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Blogs
389
What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.
tags:
Search Engine Optimisation Sydney
,
Usability
,
Issues
Content vs Design
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Blogs
387
| 29/05/2008
Ask an experienced website designer which comes first - content or design. The answer will be clear and decisive; in the online world, an effective website’s design will always serve the content.
tags:
Web Design
,
Issues
Never design before you know the content
%2fblog.aspx%3fblogid%3d383
Blogs
383
Roslyn Zolandor | 14/05/2008
Clients are understandably eager to discuss design details right out of the box. But it is difficult to begin sketching together a page until the designer has a clear idea of what the content will be. And beware the designer that says differently.
tags:
Sydney Web Design
,
Common Sense
,
Issues
OpenSocial & Facebook - Should you do both?
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Blogs
381
Benjamin Christie | 24/04/2008
Wondering if you should use your Facebook Application on Google’s OpenSocial? With OpenSocial being used by Myspace, Bebo and Yahoo, many are wondering if the same applications should be leveraged on both.
tags:
facebook
,
Issues
,
Search Engine Optimisation Melbourne
Google Analytics
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Blogs
370
Jason Deacon | 23/04/2008
Ever wondered how your company’s website fares against others in your industry? Google Analytics, a free service offered by Google, can provide detailed statistics about your website – including industry benchmarking that tells you exactly how your website compares.
tags:
Technology
,
Online Trends
,
Issues
The Best Footer Designs
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Blogs
375
David Cheng | 23/04/2008
Once the afterthought of website design, recently there has been a Footer revival. The real estate at the bottom of a web page is now being utilized as more than just polish on the apple.
tags:
Web Design
,
Online Trends
,
Search Engine Optimisation Sydney
,
Issues
Developing an Online Advertising Plan
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Blogs
358
| 17/03/2008
A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.
tags:
Business
,
Viral Marketing
,
Issues
What is required to brief a web development company?
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Blogs
359
| 17/03/2008
When engaging a web designer for your online presence, there is certain information you can gather that will help build success.
tags:
Web Development
,
Issues
,
Clients
10 complaints the customers have about the design of corporate web sites
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Blogs
342
Luke Manion | 10/03/2008
Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.
tags:
Web Design
,
Corporate Blogging
,
Issues
,
Sydney Web Design
,
Melbourne Web Design
,
Business
Microsoft and Google Compete
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Blogs
259
Dominic Main | 16/05/2007
John Davidson’s recent Australian Financial Review Article reveals that Microsoft, having failed to acquire DoubleClick recently (losing out in the bidding to Google,) had moved on to attempt a partnership with Yahoo! in order to strengthen its on-line advertising capabilities.
tags:
Technology
,
Business
,
Online Trends
,
Issues
web 2.0 leverages user interaction
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Blogs
242
Dominic Main | 19/04/2007
In a recent article in the Australian Financial Review, IT reporter Beverly Head provides an erudite and well informed commentary on the semantic and definitional difficulties surrounding what is commonly referred to as Web 2.0.
tags:
Issues
,
Technology
,
Common Sense
,
Management
Booking on-line makes travel cheaper
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Blogs
243
Dominic Main | 19/04/2007
According to Chris Tolhurst’s recent article in the Australian Financial Review, there are apparently two kinds of on-line travel booking Website which are providing increasingly tough competition to existing popular on-line travel booking sites.
tags:
Business
,
Online Trends
,
Issues
Mobile Phone Advertising – a New Development Niche
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Blogs
229
Dominic Main | 3/04/2007
In a recent article in [?], Mark Jones reports that the number of mobile phone users will soon exceed the number of fixed line telephone subscribers. Concomitantly, and with the popularity of new multimedia capable mobile phone devices, there is a ‘gold rush’ of sorts for the mobile phone advertising dollar.
tags:
Technology
,
Media
,
Issues
Sleepy and green - Vista runs environmentally cleaner and financially cheaper
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Blogs
227
| 2/04/2007
In a recent press release, Microsoft revealed that the latest version of the Windows operating system can help reduce power consumption and waste for individuals and corporations.
tags:
Technology
,
Business
,
Issues
,
Programming
Competing for the Search Space’
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Blogs
222
| 29/03/2007
In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?
tags:
Online Trends
,
Technology
,
Business
,
Issues
,
SEO Melbourne
,
Search Engine Optimisation Melbourne
,
SEO