Increasing pages per visit (0) Add to My Brief

What is the current goal of your website? For some, it is to increase the conversion rate. For websites that sell advertising on a CPM (Click Per Thousand) basis, the goal is to increase the number of impressions per user.

tags: Search Engine Optimisation SydneyUsabilityIssues

Content vs Design (0) Add to My Brief

| 29/05/2008

Ask an experienced website designer which comes first - content or design. The answer will be clear and decisive; in the online world, an effective website’s design will always serve the content.

tags: Web DesignIssues

Never design before you know the content (1) Add to My Brief

Roslyn Zolandor | 14/05/2008

Clients are understandably eager to discuss design details right out of the box. But it is difficult to begin sketching together a page until the designer has a clear idea of what the content will be. And beware the designer that says differently.

tags: Sydney Web DesignCommon SenseIssues

OpenSocial & Facebook - Should you do both? (0) Add to My Brief

Benjamin Christie | 24/04/2008

Wondering if you should use your Facebook Application on Google’s OpenSocial? With OpenSocial being used by Myspace, Bebo and Yahoo, many are wondering if the same applications should be leveraged on both.

tags: facebookIssuesSearch Engine Optimisation Melbourne

Google Analytics (0) Add to My Brief

Jason Deacon | 23/04/2008

Ever wondered how your company’s website fares against others in your industry? Google Analytics, a free service offered by Google, can provide detailed statistics about your website – including industry benchmarking that tells you exactly how your website compares.

tags: TechnologyOnline TrendsIssues

The Best Footer Designs (0) Add to My Brief

David Cheng | 23/04/2008

Once the afterthought of website design, recently there has been a Footer revival. The real estate at the bottom of a web page is now being utilized as more than just polish on the apple.

tags: Web DesignOnline TrendsSearch Engine Optimisation SydneyIssues

Developing an Online Advertising Plan (0) Add to My Brief

| 17/03/2008

A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.

tags: BusinessViral MarketingIssues

What is required to brief a web development company? (0) Add to My Brief

| 17/03/2008

When engaging a web designer for your online presence, there is certain information you can gather that will help build success.

tags: Web DevelopmentIssuesClients

10 complaints the customers have about the design of corporate web sites (3) Add to My Brief

Luke Manion | 10/03/2008

Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.

tags: Web DesignCorporate BloggingIssuesSydney Web DesignMelbourne Web DesignBusiness

Microsoft and Google Compete (0) Add to My Brief

Dominic Main | 16/05/2007

John Davidson’s recent Australian Financial Review Article reveals that Microsoft, having failed to acquire DoubleClick recently (losing out in the bidding to Google,) had moved on to attempt a partnership with Yahoo! in order to strengthen its on-line advertising capabilities.

tags: TechnologyBusinessOnline TrendsIssues

web 2.0 leverages user interaction (0) Add to My Brief

Dominic Main | 19/04/2007

In a recent article in the Australian Financial Review, IT reporter Beverly Head provides an erudite and well informed commentary on the semantic and definitional difficulties surrounding what is commonly referred to as Web 2.0.

tags: IssuesTechnologyCommon SenseManagement

Booking on-line makes travel cheaper (0) Add to My Brief

Dominic Main | 19/04/2007

According to Chris Tolhurst’s recent article in the Australian Financial Review, there are apparently two kinds of on-line travel booking Website which are providing increasingly tough competition to existing popular on-line travel booking sites.

tags: BusinessOnline TrendsIssues

Mobile Phone Advertising – a New Development Niche (1) Add to My Brief

Dominic Main | 3/04/2007

In a recent article in [?], Mark Jones reports that the number of mobile phone users will soon exceed the number of fixed line telephone subscribers. Concomitantly, and with the popularity of new multimedia capable mobile phone devices, there is a ‘gold rush’ of sorts for the mobile phone advertising dollar.

tags: TechnologyMediaIssues

Sleepy and green - Vista runs environmentally cleaner and financially cheaper (0) Add to My Brief

| 2/04/2007

In a recent press release, Microsoft revealed that the latest version of the Windows operating system can help reduce power consumption and waste for individuals and corporations.

tags: TechnologyBusinessIssuesProgramming

Competing for the Search Space’ (0) Add to My Brief

| 29/03/2007

In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?

tags: Online TrendsTechnologyBusinessIssuesSEO MelbourneSearch Engine Optimisation MelbourneSEO

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