| 27/08/2007

Wiliam, Australia’s leading Web2.0 design, development and marketing firm has introduced ‘Facebook application development’ to it’s suite of SMO (Social Media Optimisation) services.

Facebook, which has 224,000 active Australian members and 34 million worldwide, is a social networking portal that’s attracted worldwide media attention in recent months. Some of the world’s (and Australia’s) largest brands have leveraged the opportunity to reach very targeted niche markets (known as online communities) through developing smart applications for Facebook users.

Once a target demographic has been established, Wiliam can develop profiles and build applications with design, content and user functions in mind – with the objective to build your brand amongst highly populated niche markets.

Facebook consists mostly of user generated content and applications designed by third-parties. There are no limitations to what applications can be created by Wiliam, with the primary goal of building online brand awareness and collecting market intelligence via smart applications.

Wiliam can create an application for Facebook that allows you to embed your organisation’s brand into the Facebook community, opening access to a large, significantly active consumer base. The growth is viral; users add your application to their profiles and their news feed posts a message that it is being added to their profile. The result is your brand-affiliated application gains rapid exposure to a vast audience as other users add it to their profile, continuing to widely promote your organisation to an international audience.

To learn more about Facebook application development by Wiliam.

tags: SEO , Business , Online Trends , Web 2.0