The term 'Omni-Channel' sounds ugly because it is. Nowhere in conversation do we talk of 'omni' and that's because we're neither Octypus, nor understand what the concept of 'Omni' means. Retailers who talk of it don't either. Run...

tags: Online Trends , Common Sense

Wiliam Internet Quiz - September 2012 (1)

Robert Beerworth | 17/09/2012

Know your the Internet like the back of your hand? Take the Wiliam Internet Quiz.

tags: Common Sense

A most predictable way to lose money (0)

Robert Beerworth | 17/09/2012

301 Redirects separate the men from the boys. They show that you know what you're doing. And yet so few web developers use them when launching new websites for their clients. (Dear Client, this means you are going to lose out big time...)

tags: SEO , Common Sense , Web Design

At Wiliam we.. (0)

Jessica Lane | 2/11/2011

... Have awesome people, and a dog too.

tags: Common Sense

Quick, Look to your Right (0)

Robert Beerworth | 10/05/2011

Users statistically click RHS calls-to-action more than LHS ones

tags: Information Architecture , Common Sense , Sales , Web Strategy

Cracking a Hard Password (0)

Bess Batterham | 7/03/2011

How important is password strength? The answer is very, cyber criminals use sophisticated tools that can rapidly decipher passwords or in some cases just get lucky with a wild guess.

tags: Common Sense , Tips & Tricks

Treat your online audience with respect (0)

Stuart Horton-Stephens | 19/10/2010

Your website says alot about you and your business on the world wide web. Whether you are selling ugg boots or accounting software, or simply writing a personal blog on handgliding, your audience deserves decent web content and information.

tags: Web Design , Common Sense

Clever content management (0)

Adam Tedeschi | 19/10/2010

Good web designers understand content management. It is the difference between a good website and a great website. The age old cliche of content is king rings true.

tags: Common Sense , Web Design , Management

What is a website? (0)

Daniel Wright | 19/10/2010

It sounds like a ridiculously simple question and yet I find myself regularly surprised by the number of times someone will not understand the potential of the web to address their business needs. If that really is true, then I think there’s definitely some value in revisiting what exactly a website is.

tags: Web Design , Web Development , Common Sense

Refreshing your browser to see deployed changes (0)

Andrew O'Sullivan | 8/06/2010

Often when we post changes to a client’s site, the first thing we hear back is, ‘but it looks the same to me!’. Here are a few tips on checking to see if it is user error.

tags: Common Sense

Treating your proposed web firm with decency (0)

| 15/02/2010

A small rant looking at why it is important to be upfront with your request for proposals when starting a web project.

tags: Common Sense

They Giveth and they Taketh Away (0)

Simon Miller | 23/12/2009

The Government will introduce legislative amendments to the Broadcasting Services Act to require all ISPs to block RC-rated material hosted on overseas servers

tags: Common Sense

Playing it smart (0)

Daniel Wright | 14/12/2009

The pressure has continued to rise on the various State Attorneys-General in recent months as more eagerly anticipated video games continue to be banned in Australia.

tags: Common Sense

Where does your web budget come from? (0)

Daniel Wright | 13/10/2009

When planning their financial expenditure, many companies tend to stick any plans they have for establishing or expanding their web presence under “marketing”.

tags: Finance , Common Sense , Management

Content Translation: Human vs. Online (0)

Emily Berry | 22/09/2009

Whether your content is being translated into Chinese, Arabic or French you need to make sure – are you sending the right message?

tags: Common Sense , Issues , Usability

Responding to Negative Comments (0)

Roslyn Zolandor | 28/01/2009

If your blog has a regular readership then there’s a good chance your posts are generating comments. While this is a great way increase interest and involvement in your site, negative comments can quickly sour the atmosphere and damage your reputation.

tags: Corporate Blogging , Web 2.0 , Common Sense

Five Obvious Mistakes that Ecommerce Sites Make (0)

Daniel Nelson | 13/01/2009

Your customer base is one of your greater assets. A solid foundation can take years to build. Unfortunately, it can be lost in an instant. In the past we’ve looked at numerous ways to both gain and retain customers but what practices drive customers away? Here are five proven ways to shirk your customer base at an alarming pace:

tags: e-commerce , Business , Online Trends , Common Sense

Protecting the Virtual Keys to Your Domain (0)

Robert Beerworth | 7/01/2009

Your passwords are your virtual key to your online assets. Yet too often, these aren’t given a second thought. Anyone who obtains your password can essentially become you. In a matter of moments someone with ill intent can destroy the reputation of your business.

tags: Common Sense , Web Strategy , Technology , Web Marketing

Building your website’s traffic strategy (0)

| 12/06/2008

The most successful clients are those that start planning their traffic strategy about 75% through the web development. The strategy can have many moving parts, depending on the goals of the site. Here are some ideas that can help.

tags: Online Trends , Sydney Web Design , Web 2.0 , Common Sense

Never design before you know the content (1)

Roslyn Zolandor | 14/05/2008

Clients are understandably eager to discuss design details right out of the box. But it is difficult to begin sketching together a page until the designer has a clear idea of what the content will be. And beware the designer that says differently.

tags: Sydney Web Design , Common Sense , Issues

5 things every Real Estate website needs (3)

| 14/05/2008

So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.

tags: Sydney Web Design , Common Sense , Online Trends , Business

Building A Website Marketing Plan (0)

| 23/04/2008

A website marketing plan is your roadmap to long-term success. It’s a highly detailed, well-researched document that sets goals, provides directions, and defines the website’s strategy over time.

tags: Web Design , Web Development , Melbourne Web Design , Business , Common Sense , Finance

Wiliam’s dictionary of web design part one (2)

Cheb Dagher | 10/03/2008

In not so successfully trying to avoid the cliché that the web design industry can sometimes be a tsunami in the great ocean that is the World Wide Web – Wiliam is pleased to present an A-Z listing of popular web design buzzwords. We’ve searched high and low; even as far as under our desks and on our office dog – to come up with the most bizarre, over-used yet under-explained – and sometimes even confusing buzzwords used in the web industry.

tags: Web Design , Web Development , Technology , Common Sense

Website maintenance tips from Wiliam (2)

Cheb Dagher | 26/02/2008

So you've got your website designed, what now? Here are some website maintanance tips from WIliam to help keep your site current, fresh and informative.

tags: Web Design , Web Development , Sydney Web Design , Common Sense , Management

Online eCommerce on the rise! (0)

| 23/08/2007

An article published on The Register ‘UK eCommerce breaks the 4 billion a month’ detailed the 80% increase in online sales in the month of July compared to last year, according to a study by IMRG.

tags: Business , Common Sense , Online Trends

4 Things to Consider When Delivering Online Video Content (0)

| 15/08/2007

Online video content offers great opportunities for companies to deliver to users a rewarding and engaging experience. With the continual uptake of broadband users it is a known fact that online video streaming and online video viewing will continue to rise.

tags: Technology , Business , Web Development , Online Trends , Common Sense

Social Networking, Web 2.0 is it Dangerous for School Children (0)

| 10/08/2007

A recent article on techdirt Shocker: School Boards Notice That The Internet Isn’t Dangerous outline that much of the political hype and the passing of the new Deleting Online Predators Action (DOPA) is an exaggeration of the threat the internet poses on school children.

tags: Web 2.0 , Online Trends , Common Sense , Media

Email Marketing, increasing click-through rates (1)

| 5/07/2007

A recent article Button Vs. Links: Which Is The Call-to-Action Hero? interpreted several different online surveys and queried top online retailers in an attempt to draw conclusions between the use of buttons or links in an email as the primary call-to-action.

tags: Email Marketing , Technology , Online Trends , Common Sense

web 2.0 leverages user interaction (0)

Dominic Main | 19/04/2007

In a recent article in the Australian Financial Review, IT reporter Beverly Head provides an erudite and well informed commentary on the semantic and definitional difficulties surrounding what is commonly referred to as Web 2.0.

tags: Issues , Technology , Common Sense , Management

Link wisely for a better rank (0)

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online Trends , Business , Common Sense , Corporate Blogging , SEO Melbourne , Search Engine Optimisation Melbourne , SEO