Most recent blogs in the Online Marketing category
If you're reading this, chances are this blog is irrelevant to you. But it's still interesting.
A few of us in the Production team recently shuffled our way through a Google Analytics short course. It was a great way to brush up on our knowledge as it had been a couple of years since I'd needed to dive into analytics, and a lot has changed in that time. Here are some useful snippets of knowledge that I thought were worth mentioning. Gone are the days where Google Analytics was just about hits and page loads, now I can't imagine a successful web project without it!
Marketing your business on social media seems pretty straight forward; create a presence on social media, publish relevant and interesting content, get likes and critical mass will do the rest.
Forms can be boring. On paper we spend time carefully filling out tiny boxes hoping that the person (or machine) that’s receiving them can interpret our handwriting. Online we hope that our browser can remember enough of our personal information to get us at least half way there. We can’t get away from them but that doesn't mean they have to feel like a chore.
Driving sales and customer loyalty has never been easier.
Every day there’s winners and losers in the race to optimise landing page conversion. Here's my guide to the key runners.
Move to the cloud and survive a zombie attack
Google analytics offers powerful insights into your users but if you want to see their interactions on a page you will need to use heat mapping technologies. Here is why:
How is device use changing? How are people accessing media? How much are advertisers spending and on what?
Get it right and your email open-rate will be optimal.
A quick summary of the latest heatmaps results from Click tale. Some tips on how to increase conversion on your site.
Retargeting can present a great and effective way to bring previously-visited customers back to your website. It can also look dumb.
And their definitions, so you don't have to continue to pretend to know what they mean.
It is expected that in 2016, Australia will reach a whopping $4.5 billion in digital ad spending and online will account for more than one-quarter of ad spending across all medias.
There is no one-size fits all approach for selecting the highest performers as CTAs tend to perform differently across verticals, making the task even more challenging.