Publishing Your Website Offline (0) Add to My Brief

It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.

tags: Web 2.0Online MarketingBusiness

RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It (0) Add to My Brief

| 15/07/2008

Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...

tags: Corporate BloggingTechnologyBusinessOnline Trends

Twitter – Maximizing its Potential for Business (0) Add to My Brief

| 2/07/2008

Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

tags: Web 2.0BusinessOnline Trends

Embedding PowerPoint into your Website? (0) Add to My Brief

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: TechnologyBusinessMediaWeb 2.0Online Trends

Linkedin for Business (0) Add to My Brief

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0Web DesignMediaBusinessOnline Trends

Conversion Rate Optimization – How to increase Conversion Rate, Sales & Leads (0) Add to My Brief

David Cheng | 20/06/2008

A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization. Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.

tags: SEOWeb DevelopmentWeb DevelopmentWeb DesignUsabilityBusiness

Spending on Web 2.0 (0) Add to My Brief

| 3/06/2008

Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.

tags: BusinessOnline Trends

Outsourcing Your Website Design (0) Add to My Brief

| 29/05/2008

The web designers at Wiliam are often called on to design the “look and feel” of corporate websites, even with companies that have in-house development teams. Why? And is that kind of outsourcing for you?

tags: Sydney Web DesignBusiness

5 things every Real Estate website needs (0) Add to My Brief

Luke Manion | 14/05/2008

So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.

tags: Sydney Web DesignCommon SenseOnline TrendsBusiness

Online Store for Politicians (0) Add to My Brief

Sushiv Mathur | 23/04/2008

Politicians have long appreciated the Internet as an unparalleled marketing and publicity machine. In the United States, Steve Forbes announced his candidacy for the country’s presidential campaign via a web site in early 1999.

tags: Online TrendsBusiness

Building A Website Marketing Plan (0) Add to My Brief

Ben Finkel | 23/04/2008

A website marketing plan is your roadmap to long-term success. It’s a highly detailed, well-researched document that sets goals, provides directions, and defines the website’s strategy over time.

tags: Web DesignWeb DevelopmentMelbourne Web DesignBusinessCommon SenseFinance

How often should you blog? (0) Add to My Brief

| 31/03/2008

Good blogs update their content at least once a day, and great blogs even more often - or so it might seem. But the truth is that it is quality more than quantity that builds and keeps a blog audience.

tags: Corporate BloggingBusiness

5 Things to Blog About on Your Company’s Site (0) Add to My Brief

Roslyn Zolandor | 26/03/2008

Company Blogs walk that fine line between needing the accuracy of a press release and the informal tone of an interview. This pressure can cause a serious bout of writer’s block. But a blog can’t be stalled - in order for it to be effective it must have fresh content.

tags: Corporate BloggingBusiness

e-Commerce strategies (0) Add to My Brief

Sushiv Mathur | 17/03/2008

Electronic commerce, known as eCommerce, consists of the buying and selling of products or services over the Internet. It has exploded in popularity over recent years; almost all big retailers have an eCommerce presence. Due to its low headcount and overhead costs in comparison to physical shops, getting customers to do business via eCommerce is a financially advantageous preference.

tags: Web DevelopmentBusinessTechnology

Developing an Online Advertising Plan (0) Add to My Brief

| 17/03/2008

A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.

tags: BusinessViral MarketingIssues

What can microsites offer your corporate website? (0) Add to My Brief

Gillian Lindsay | 13/03/2008

Could a microsite be right for your company website? They provide a powerful online advantage when used well.

tags: Online TrendsViral MarketingEmail MarketingBusiness

Should you build a corporate blog? (0) Add to My Brief

Martin Wicyniak | 13/03/2008

A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.

tags: BusinessCorporate BloggingOnline Trends

Getty gets gobbled (0) Add to My Brief

Adam Tedeschi | 11/03/2008

In a move set to stabilise the foundations of creative stock providers; online giant Getty Images has been acquired by private equity and investment firm; Hellman and Friedman on the 25th February 2008

tags: Web DesignBusinessOnline Trends

10 complaints the customers have about the design of corporate web sites (3) Add to My Brief

Luke Manion | 10/03/2008

Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.

tags: Web DesignCorporate BloggingIssuesSydney Web DesignMelbourne Web DesignBusiness

10 things every accounting firm website needs (0) Add to My Brief

Benjamin Christie | 21/02/2008

So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.

tags: Web DesignBusinessCorporate BloggingEmail MarketingSEO

Choosing the Best Domain Name (0) Add to My Brief

| 31/01/2008

Choosing the best domain is something that our clients constantly ask us about. Here at Wiliam we regularly work on both new product sites and new web start-ups so having the right domain name is essential. So, with that in mind, here are some recommendations and things you should consider before clicking the purchase button on your next domain name.

tags: BusinessWeb DesignWeb Development

Blog RSS Feed Reader for Facebook (0) Add to My Brief

Benjamin Christie | 25/01/2008

Wiliam'st Facebook Application, called the Blog RSS Feed Reader now supports multi-feeds.

tags: facebookfacebook applicationsBusiness

Spying on your competition (0) Add to My Brief

Ben Finkel | 24/01/2008

Irrespective of what sort of business you're in, it pays to know as much about your current and potential competition as you can.

tags: ManagementBusinessSearch

How Persuasive is Your Website? (0) Add to My Brief

Ben Finkel | 17/01/2008

Creating a website requires a customer-centric focus and a strategy that works towards ensuring your customers maximise their time on your site.

tags: Web DesignMelbourne Web DesignMelbourneBusiness

Web Strategy 2008 (1) Add to My Brief

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEOTechnologyBusinessCorporate BloggingWeb 2.0Melbourne Web Design

Building the best websites (0) Add to My Brief

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0BusinessCorporate BloggingViral MarketingViral MarketingMelbourne Web DesignMelbourneWeb Design

Email Deliverability (0) Add to My Brief

| 16/11/2007

Email marketing, email deliverability is the term used by eMarketers for describing all the issues involved with getting your email delivered to the intended recipient.

tags: Email MarketingBusinessViral Marketing

Can you Google My Space? (0) Add to My Brief

James Cox | 2/11/2007

In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.

tags: Web 2.0BusinessOnline Trends

Online Lead Generation 2.0 (0) Add to My Brief

| 23/10/2007

Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.

tags: Web 2.0BusinessSEO MelbourneSearch Engine Optimisation MelbourneSEO

Lead generation - converting sales leads (0) Add to My Brief

| 3/10/2007

Lead generation continues to be one of the main concerns for B2B (Business 2 Business) websites. According to statistics, users spend just 8 seconds scanning a web site landing page before leaving or deciding to explore further.

tags: Web 2.0Business

What is Social Search? (0) Add to My Brief

James Cox | 17/09/2007

Welcome to the next era in social media – social search. Social search is a basically a search engine that generates results corresponding with other users' interests based on social bookmarks, voting, tagging, news, pictures, videos and basically any activity of other likeminded users.

tags: Web 2.0