Online Business Strategy & Web Development | Wiliam Web Design Sydney Australia

Merry Christmas and thanks Daft Punk.

Robert Beerworth | 9/12/2011

It wouldn’t be Christmas without the Wiliam Christmas t-shirt. (And eggnog)

Launching getawaylounge.com.au

Natalie Ashes | 7/06/2011

Getaway lounge has officially launched last week. This exclusive travel deals site distinguishes itself from the other deal sites flooding the market as it focuses solely on travel deals.

tags: Technology , Web Design , Web Development , Business

Simplifying complex business rules

Mike Hall | 19/05/2010

At Wiliam, part of our process (Pre-production) helps you analyse your business requirements, as well as the goals or your user’s and come up with a strategy to ensure that you fulfil all of your user’s needs, as well as your business requirements.

tags: Information Architecture , Business

Strategies for dealing with complex business logic

Mike Hall | 12/04/2010

Developing websites for companies is hard enough already, but when they involve complex business logic or business rules, it gets so much harder!

tags: Business

6 issues each business needs to consider

| 9/03/2010

As economic conditions seem to improve many businesses need to consider the next steps. Taking advantage of the improving conditions is obviously being deliberated across Australia.

tags: Business

Website disclaimers

Paul Langtry | 27/10/2009

Website disclaimers are important. The question is how far you go with it…

tags: Business , Issues

Website Deployment Checklist

Simon Miller | 20/10/2009

So, you have approved your specification and design concepts. The development is progressing well and is nearing completion. After giving your final feedback, at some point soon, your site will need to ‘go live’ onto the Internet for all to see.

tags: Web Development , Management , Business

Deal a Day Websites

Vince Scordino | 2/10/2009

Well it’s fairly self-explanatory; a deal a day is website is just that – a website that promotes and sells a new, greatly discounted product each day.

tags: e-commerce , Business , Viral Marketing , Web Marketing

Should copyright holders decide if you have the right to access an ISP?

Daniel Wright | 23/09/2009

This isn’t a question you hear very frequently, and yet it is precisely this question that is at the heart of the lawsuit currently being brought against ISP iiNet. As several media and music organisations attempt to sue the ISP for allowing users to allegedly download copyrighted content illegally, they are also pressuring government for legislation that would require ISPs to disconnect users identified by copyright holders as illegal downloaders.

tags: Technology , Issues , Business

iPhone Pages - Make Your Mobile Website

Simon Miller | 10/09/2009

So you have engaged your web development company to design and build you your new corporate identity but have you considered how your site will look and function on a mobile device such as the iPhone, Android or a BlackBerry?

tags: iphone , Business , Web Design , Web Development , Online Trends , Mobile Web

Why e-commerce?

Solaris Ataya | 9/09/2009

Heard about, seen and possibly used ecommerce online before? If the answer is yes, you are one of the millions of people to experience the benefits of this ever growing phenomenon but how can your business leverage off the implementation of an eCommerce solution?

tags: e-commerce , Business

Social Media – Trust and Control

Hamish Stead | 31/08/2009

Emails scanned, work times logged to the second, cameras installed to watch over your employees. Office big brother?

tags: Social Networking , Twitter , Business , Issues , Facebook

Australia’s Untapped eCommerce Market

Emily Berry | 27/08/2009

Are you an existing retailer but afraid to take the leap into etailing? With ever increasing trends to buy online or even to research a potential purchase online it makes sense that businesses look to extend themselves into the online space.

tags: Web Development , Business , e-commerce

Modern Policy Compliance Issues

Wiliam | 21/08/2009

Although compliance usually translates as following judicial decision, statutes and regulations, compliance in modern times has added a new limb: policy compliance. The heart of the modern governance structure, be it civil or corporate, is policy formulation and execution.

tags: Business , Management , Compliance

Get To Know Your Competitors, They Could Be Your Best Friends

James Hinton | 20/08/2009

When I chat to people about getting a new site built, one of the first questions I ask is: who are your competitors and what are they doing online?

tags: Business , Usability , Web Strategy , Tips & Tricks

E-Commerce, Where Online & Offline Come Together

Daniel Wright | 19/08/2009

Late last year Gerry Harvey famously declared that online retail wasn’t worth it in Australia and his comments caused quite a stir in the retail and technology sectors. It’s understandable that people would listen to Gerry’s views on this, his success in Australian retail is indisputable. He’s an industry leader and a thought leader, but in this instance he was also wrong.

tags: Business , Online Trends , e-commerce

Communities Are The Way To Build Success

Hamish Stead | 14/08/2009

What does interest me is a rich variety of information and a like-minded community to discuss it with. The explosion in popularity in social networking just reinforces the fact that we are social creatures and we like to digest and relate information communally. We like to contribute and we have a suspicion of one-way communication.

tags: Viral Marketing , Business , CRM

Australia needs an online department store with quality

Alex Wilson | 10/08/2009

O DJs, DJs, wherefore art thou David Jones? Online retailing and E-commerce is increasingly becoming saturated in Australia, David Jones needs to get involved.

tags: Online Marketing , Business

Compliance Through Disclosure

Wiliam | 5/08/2009

In the past few months so called “tax effective Managed Investment Schemes” (the MIS Sector) have been failing. Most notable were forestry product based Timbercorp and Great Southern.

tags: Web Design , Web Development , Business , Investment

Corporate Compliance

Wiliam | 28/07/2009

New contract regulations for B2C transactions, important notes to consider and how to make sure your business can comply.

tags: Business , CRM , Web Development , Media

The Power of Website Integration

Daniel Nelson | 22/07/2009

Website solutions have become more complex and incorporated into business and marketing strategy across a business than ever before. Powerful integration can deliver a range of benefits across a business from customer service to finance.

tags: Business , e-commerce

Preparing For Your Web Development Project

Hamish Stead | 21/07/2009

Web projects are important, they can be your business’ primary global presence as well as an integral part of how that business functions. Advertising, CRM, sales and business performance can all be addressed with a good quality web site.

tags: Business , Web Development , Web Strategy

Building A Successful Online Brand

Adam Tedeschi | 20/07/2009

The reasons for branding a company, product etc are basic enough; you want someone to think of your business first whenever they think about a product or service. Online branding doesn’t mean having an animated logo or online using your corporate colours. It is about what you can offer a user, credibility, trust and good user experience.

tags: Business , Management , CRM

6 key points to consider when creating a website brief

Daniel Nelson | 9/07/2009

Briefs and their cousins Request for Proposals (RFP) and Request for Tenders(RFT) are very important documents which organisations often agonise over for many weeks! I have listed some key points which are often overlooked.

tags: Web Design , Web Development , Business

Making the right choice – 3 things to consider when establishing an online presence

Solaris Ataya | 7/07/2009

A common mistake made by many businesses is the dependence on the idea that an online website means people will flock to it. Whilst to some degree, users will find a way to your site, the question to ask yourself is ‘is the site attracting the right target audience?

tags: Web Strategy , Business , Online Marketing

SME compliance: investing in a dynamic website to manage new policies

Wiliam | 29/06/2009

It may seem to be easier to ignore compliance issues. The opportunity cost of compliance can certainly equate to missed sales. On the other hand, it only takes one dissatisfied, or vindictive, customer or supplier to complain.

tags: Business , Web Development , Investment

Announcing the launch of CareerNav for students and their parents

Alex Wilson | 26/06/2009

Do you remember when you were about to finish school? I’m sure you had multiple questions like; ‘where to from here?’, ‘what career should I choose?’ and most importantly, ‘how do I make money doing what I love?’. The newly launched CareerNav website now gives the answers many students and parents seek.

tags: Web Design , Web Development , Business

Most common errors to avoid when choosing a CMS

Daniel Nelson | 25/06/2009

I spend a lot of time with clients discussing their Content Management System (CMS) requirements and needs. Regularly clients find CMS selection extremely daunting and find it hard to navigate through lists of possible functionality, features and workflows. Regularly I read through RFTs and RFPs where the brief allows only a paragraph each on business and user requirements and devotes 5 pages to CMS requirements complete with checklists and diagrams outlining CMS functionality must haves. Below I have listed some common mistakes that I see.

tags: Business , Web Development , Investment , Technology

Including Video on your website

Benjamin Christie | 4/06/2009

Compared to 12 months ago, the number of prospective clients and long term clients asking about video solutions has vastly increased for us.

tags: Business , Technology , Web Design , Web Strategy

Do you have time to be social?

| 27/05/2009

There are plenty of stories of businesses that have created social networking profiles, displayed a flurry of activity for the first couple of weeks, and then, when they didn’t get instant results, abandoned those profiles. Just as it takes time to develop social relationships with new friends, so, too, does it take time to develop business relationships with new customers.

tags: Business , Online Trends , Facebook , Social Networking

Innovate in 2009

Benjamin Christie | 30/04/2009

I’ve just come back from a week in San Francisco attending Adtech in San Francisco and meeting with companies in the bay area and in Los Angeles. Given the economic climate has hit hard over there compared to the generalised softening in the Australian market there are things we can learn as a web development company from the observations I learnt in the US. There is no doubt that companies that can innovate will come out at the end of this economic crisis strong and with greater market share than they already have.

tags: Business , Online Marketing , Web Strategy

Social Networking Boosts Your Business

Benjamin Christie | 16/04/2009

The other day, we mentioned how some businesses are struggling to make the great shift towards going social. Social Networking, as you probably know by now, is now very much in, and with Facebook continuing to rise in popularity, hitting 200 million members early this week, and social networking in general getting more popular every day, it's becoming clear that social networking has a lot to offer the business world.

tags: Technology , Business , Online Trends , Social Networking , Web 2.0

Increase your ROI when advertising on TV by integrating it successfully with your website

Roslyn Zolandor | 27/02/2009

You can increase your return on investment (ROI) when running a television commercial by successfully integrating it with your website.

tags: Web Design , Web Development , Business , Web Strategy

Why Businesses Should Avoid Free Blogging Services

Patrick Wong | 9/02/2009

Whether a beginning blogger or a seasoned expert there is one thing every blogger will need, a blog platform. When determining where to host a blog many individuals immediately turn to free services such as Blogger or LiveJournal. While the easy setup and lack of price tag may make these services an easy sell initially you may find that you get what you pay for in the long run.

tags: Corporate Blogging , Web 2.0 , Business

Five Critical Steps to Keeping Your Business Open in a Bad Economy

Daniel Nelson | 4/02/2009

No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.

tags: Business , Web Marketing , Usability , Online Marketing , Web Strategy

Seven Ways to Get More Revenue from Adsense

Daniel Nelson | 4/02/2009

Adsense is a popular way to add paying advertisements to your website. Earning money is as simple as adding a block of code to the applicable page. While this is enough to begin earning some profit, there are several simple steps you can take to maximize your earning potential.

tags: Web Marketing , Business , Online Marketing , Google , Web Strategy

Benefits of Live Support

Gillian Lindsay | 2/02/2009

The Internet grows each day, bringing a continual stream of new competitors to the market. With so many available options, you will need to provide your potential customers with as many reasons to choose your e-commerce site as possible. The level of customer service you offer can make the difference between soaring sales or users that run to your competition.

tags: e-commerce , Usability , Web Strategy , Business

Google Removes iPhone Opimisation

Daniel Nelson | 30/01/2009

In an unexpected and somewhat surprising move Google has removed a home page optimized for the iPhone and is instead routing these users to a general mobile page.

tags: iphone , Online Trends , Business , Google , Mobile Technology

Why a Brisbane Man’s Crusade May Change Your Website’s Design

Hamish Stead | 29/01/2009

Unfortunately, accessibility is a topic few sites administrators take serious despite prior lawsuits awarding monetary damages and other unfavorable outcomes.

tags: Business , Website Accessibility , Web Design , Online Trends

Will the Popularity of Ad Blocking Software Diminish Your Profits

Robert Beerworth | 22/01/2009

If you publish a blog or manage a forum, you’ve worked hard for the revenue you generate. Although there are numerous ways to generate income, you are probably receiving at least some part of your revenue through ads. While this has been a lucrative option in the past, an increasing number of users are finding ways to block ads, potentially diminishing your returns.

tags: Web Strategy , Online Trends , Business , Online Marketing

Why You Should Take Notice of The Widget Channel

Benjamin Christie | 21/01/2009

Intel recently showcased prototype products designed to deliver an interactive Internet experience on your television. Intel has partnered with Yahoo and will utilize their Widget Engine to deliver content. This venture has been branded The Widget Channel and will be much more than simply an Internet browser displayed on your TV.

tags: Technology , Business , Online Marketing , Web Strategy

The Secret to Succeeding in Social Media

Patrick Wong | 15/01/2009

Social media is a hot topic for most businesses looking to expand their online marketing strategy. Sites such as Twitter and Facebook provide direct access to millions of potential customers. Since users have various ways of indicating their interests on social media sites, you can easily identify the individuals most likely to become customers and place your greatest efforts there.

tags: Online Trends , Web 2.0 , Business , Social Networking , Online Marketing

Keep Your Ecommerce Site Strong

Benjamin Christie | 14/01/2009

We are firmly in the grasp of a global recession. However, this does not mean it is time to close up your online store. There are steps you can take to ensure your online business stands strong among these challenges.

tags: Business , Online Marketing , e-commerce , Web Strategy

Five Obvious Mistakes that Ecommerce Sites Make

Daniel Nelson | 13/01/2009

Your customer base is one of your greater assets. A solid foundation can take years to build. Unfortunately, it can be lost in an instant. In the past we’ve looked at numerous ways to both gain and retain customers but what practices drive customers away? Here are five proven ways to shirk your customer base at an alarming pace:

tags: e-commerce , Business , Online Trends , Common Sense

Online Trends for 2009

| 9/01/2009

As 2008 comes to a close the focus shifts to 2009 and all the possibilities this year holds. While no one knows what the future will hold with 100% accuracy there are several trends that you are likely to see in the near future.

tags: Online Trends , Web 2.0 , Business

Your New Year’s Resolution for 2009

| 9/01/2009

The New Year is here. You may have made resolutions in your personal life but have you made any resolutions for your business? Here are a few you may want to consider adding to your list:

tags: Online Trends , Business , Web 2.0

Do You Have a Wireless Selling Strategy

Daniel Nelson | 5/01/2009

Smart phone usage has been on a steady rise for some time. While these advanced gadgets were once thought of strictly as business tools, they are slowly gaining acceptance in the general user market. Have you created a wireless selling strategy to capture this new audience?

tags: Online Marketing , Business , Web Strategy , e-commerce

Five Tips for Usability in Your Checkout Process

Roslyn Zolandor | 24/12/2008

You may think you’re home free once a user clicks on the button to begin the checkout process. Too often, usability issues in your final process may cause potential buyers to back out of the deal. Here are five tips to help ensure your users will complete the sale successfully...

tags: e-commerce , Usability , Web Design , Business

Ten Things Every E-commerce Site Needs

Benjamin Christie | 24/12/2008

Ten things that all e-commerce sites need to look for to make selling the goods on offered as easy as possible.

tags: e-commerce , Business , Web Design , Usability

IE Vulnerabilities: Are You Part of the Problem?

Robert Beerworth | 22/12/2008

By now you’re probably familiar with the latest Internet Explorer security issues. If not you can review our previous post on the topic. Over the past few years there have been an increasing number of vulnerabilities in Internet browsers. When these issues occur the blame is always placed with the browser itself. However, there is another party that shares some responsibility.

tags: Online Trends , Web Strategy , Web Design , Business , Technology

Internet Explorer Vulnerabilities and the Future of IE

Benjamin Christie | 19/12/2008

By now you have probably heard of the critical Internet Explorer security issue that was reveled earlier in the week. The situation is nothing new. Hackers place an exploit on vulnerable websites using SQL injection techniques. This exploit then waits for users who visit the site with Internet Explorer, monitoring their activity and stealing passwords. This occurrence seems so commonplace these days that you may have initially disregarded the warning. However, this time was different.

tags: Online Trends , Issues , Business

Should You Consider In-Text Advertising

Patrick Wong | 18/12/2008

In-text advertising is a newer form of pay per click advertising. This method provides a link to an advertisement through targeted keywords within an article, blog post or other piece of content.

tags: Online Marketing , Online Trends , Business , Web Strategy

Search Engine Trends in 2008

Daniel Nelson | 10/12/2008

In a recent post we reviewed web browser market share statistics gathered by HitsLink Market Share. Slowly but surely the browser market is becoming more diversified. HitsLink Market Share also tracks market share statistics for search engines. Have they seen similar trends in 2008?

tags: Online Trends , SEO , Business , Web Strategy

Five Last Minute Tips for Increasing Holiday Sales Online

Benjamin Christie | 5/12/2008

December is here and the holiday shopping season is in full swing. If you weren’t able to implement all your plans or if sales need a little boost here are some last minute tips for capitalizing on holiday spending, especially in this difficult economy.

tags: Business , Sales , Web Strategy , Online Marketing

Why You Should Develop an Online Widget

| 27/11/2008

You have probably heard the term Widget used more and more these days, but are you still left wondering what a widget is or why you should jump on the widget bandwagon?

tags: Technology , Web Design , Web Development , Business , Media , Viral Marketing , Web 2.0

10 Things Every Legal Site Needs

Robert Beerworth | 10/11/2008

No matter what industry you are in your website should be designed with specific goals in mind. Even if some high level goals, such as attracting new clients, are similar your approach should be tailored to your specific industry. How is a legal website different from others? What should it contain to ensure it is as successful as possible?

tags: Business , Online Marketing , Email Marketing , Web Strategy , SEO

Host your own video or use a third party?

Daniel Nelson | 7/11/2008

If you’re interested in hosting videos on your site one of the first questions you must address is where you will host them. Your first instinct may lead you to one of the popular video sharing sites such as Youtube or Viddler. This has been an excellent choice for many companies for several reasons:

tags: Online Marketing , Online Trends , Business , Web Design

Driving Sales via User Reviews

Patrick Wong | 6/11/2008

There’s no question that customers like to shop online. Recent studies indicate that a majority of consumers also prefer to research products and services online through user reviews and comments. Would you prefer that consumers research products on your site where they can readily make a purchase or elsewhere where you risk losing the business?

tags: Online Marketing , Online Trends , Web 2.0 , Business , Web Strategy

Using Facebook for Recruitment

Gillian Lindsay | 5/11/2008

As your business grows so will your need for new employees. Without a doubt you will search for the most extraordinary candidates possible; just like every other company. If you need to locate and entice quality employees, especially the highly-sought, recent university graduate, you may want to consider a presence on Facebook.

tags: Online Trends , Web 2.0 , Business , Facebook

Effective Website Metrics

Daniel Nelson | 4/11/2008

Wouldn’t it be great to know exactly what your site needs to convert more visitors to customers? While this may seem like an impossible task, much of this information is readily available through detailed website metrics.

tags: Web Design , Web Strategy , Online Marketing , Business

Using Press Releases to Increase Pagerank

Benjamin Christie | 3/11/2008

Where does your site rank on popular search engines? If you are disappointed with your placement it’s time to focus on search engine optimization. However, this process does not have to be as difficult as it sounds. Wiliam recently had a new domain with a Pagerank of 0 go to Pagerank of 4 just by sending out a press release. You are probably wondering how your can achieve similar results. Here are some of the important things to include in your press releases:

tags: Business , SEO , Web Marketing

Getting Venture Capital for Your Online Idea

Daniel Nelson | 29/10/2008

Wiliam has developed a number of websites from the ground up. But before Wiliam got involved, the companies had to seek start up capital from Venture Capitalists to get their ideas off the ground. If you are interested in pursing this option, here are five steps you can take.

tags: Business , Web Strategy , Investment

Investing in Web in the current Economic Climate

Robert Beerworth | 28/10/2008

With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.

tags: Web Strategy , Online Marketing , Business

Website, micro site or splash page?

Daniel Nelson | 27/10/2008

Are you planning a marketing campaign or the launch of a new product? If so, you’re probably planning a corresponding web site. You could create a standard website complete with multiple pages and navigation. But have you considered the unique benefits a micro site or splash page can provide for these campaigns?

tags: Web Design , Business , Web Marketing , Web Strategy

Top Ten Reasons to Outsource

Robert Beerworth | 27/10/2008

Given the current economic climate, companies are thinning their workforce. Yet the need to capture new customers through a dynamic web presence has never been greater. If you are looking for a way to do more with less then you should consider the benefits of outsourcing.

tags: Web Marketing , Web Strategy , Business , Web Development

The Online Free Business Model

Daniel Nelson | 17/10/2008

You have probably considered various models for generating revenue with your media but have you ever considered offering it for free?

tags: Online Trends , Online Marketing , Business

Focus Groups During Web Design

Adam Tedeschi | 8/10/2008

Design and development teams can become so wrapped up in the design process that the interests of the target audience are forgotten. How can you help prevent this situation from occurring on your next project? You should consider adding a focus group to your mix.

tags: Web Design , Online Trends , Business

Untapped Potential: Web Presence for Small Business

| 24/09/2008

Are you among the majority of Australian small business owners who have no web presence at all? This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.

tags: Business , Web Development , Web Strategy

iPhone Applications Market & Development Opportunities

Jason Deacon | 24/09/2008

With the release of the iPhone and the iTunes app store the boundaries of marketing the applications you developed has never been lower. Get some market insight to develop fresh new ideas and turn them into hot selling mobile applications today.

tags: Online Trends , Business , iphone

Benefits of Search Part 2 – Learning from Intranet Search

Benjamin Christie | 22/09/2008

In the last post we looked at the benefits you can gain from the search data gathered from your public website. Monitoring your search is one of the most valuable tools for ensuring your site is relevant to your customers. However, are you applying the same approach to your Intranet?

tags: Business , Technology , Search , Web Strategy

Is your website iPhone 3G ready?

Adam Tedeschi | 18/09/2008

Is your website ready for the iPhone 3G? If you are considering whether to iPhone ready your website, here are some tips to ensure a positive user experience.

tags: Business , Online Trends , Technology

Innovative RSS in Action

Benjamin Christie | 18/09/2008

We are always on the look out for innovative ways companies are using web technologies. We recently came across a very useful tool that allows you to see all domain names that are expiring.

tags: Technology , Business , Online Trends

Refreshing Your Website Design

| 17/09/2008

Have you reviewed your web site lately? If your site is at least a year old you may want to consider updating the design of your site. There are several reasons to consider an update:

tags: Business , Web Design , Web Development , CSS , Usability

Online Marketing for Christmas

| 16/09/2008

Online sales during the Christmas season have increased significantly from year to year. Unfortunately, so have the number of competitors. Have you developed a plan to stand out from the crowd? If not, now is the perfect time to design and implement your online strategy.

tags: SEO , Usability , Online Marketing , CRM , Business

Adding Paid Search To Your Marketing Mix

| 15/09/2008

Is your marketing strategy reaching its full potential? On the surface your strategy may appear comprehensive including TV commercials, print media and outdoor advertising. Perhaps you have expanded your efforts to include a well designed corporate website. Although the expectations of an online presence were high, the results are less than impressive.

tags: SEM , Online Marketing , Business , Web Strategy

Publishing Your Website Offline

| 17/07/2008

It’s amazing how often you’ll be given a business card and find that the company’s website address isn’t included. An online presence is an integral part of a brand;in fact, for a growing segment of the population, the website is theprimary source of information about a company so it is critical that it’s highlighted on all company communications.

tags: Web 2.0 , Online Marketing , Business

RSS Feeds: 10 Reasons Why Your New Company Website Has To Have It

| 15/07/2008

Readers who subscribe to your website’s RSS feed are not just opting in to its updates, they are self-identifying their interest in your company. By tracking this list, you are building an invaluable list of contacts. Here are 10 reasons you should activate one for your new corporate website...

tags: Corporate Blogging , Technology , Business , Online Trends

Twitter – Maximizing its Potential for Business

| 2/07/2008

Twitter.com, as we’ve said, is the tactic of zeitgeist. It’s the technological equivalent of haiku: tiny fragments that stimulate immediate interest in a greater picture.

tags: Web 2.0 , Business , Online Trends

Embedding PowerPoint into your Website?

| 30/06/2008

PowerPoint is the leading business software for presentations. It has become ubiquitous in most corporate meetings. But why keep such an extraordinary wealth of information locked inside the conference?

tags: Technology , Business , Media , Web 2.0 , Online Trends

Linkedin for Business

| 30/06/2008

While the attention is on Facebook, another social networking site has been growing faster and gathering a powerful community of users. LinkedIn has distinguished itself as the Internet gathering place for professionals.

tags: Web 2.0 , Web Design , Media , Business , Online Trends

Conversion Rate Optimization – How to increase Conversion Rate, Sales & Leads

David Cheng | 20/06/2008

A recent meeting with Google Australia has revealed vital insights into the capabilities of Google Adwords in analysis and optimization. Websites for all businesses should be treated as an investment. Like any investment, its continuous maintenance & evaluation can help it grow and mature; with the ultimate aim to achieve 100% conversion rate.

tags: SEO , Web Development , Web Development , Web Design , Usability , Business

Spending on Web 2.0

| 3/06/2008

Web 2.0 is the business revolution that is making the World Wide Web the platform for information sharing, collaboration and creativity. As businesses look to make this evolution a reality, spending is expected to reach nearly US$5 billion by 2013 on social networking tools.

tags: Business , Online Trends

Outsourcing Your Website Design

| 29/05/2008

The web designers at Wiliam are often called on to design the “look and feel” of corporate websites, even with companies that have in-house development teams. Why? And is that kind of outsourcing for you?

tags: Sydney Web Design , Business

5 things every Real Estate website needs

| 14/05/2008

So what makes your Real Estate website different to the next? Here are fivegreat ideas to increase traffic, bring in new clients and find new staff.

tags: Sydney Web Design , Common Sense , Online Trends , Business

Online Store for Politicians

Sushiv Mathur | 23/04/2008

Politicians have long appreciated the Internet as an unparalleled marketing and publicity machine. In the United States, Steve Forbes announced his candidacy for the country’s presidential campaign via a web site in early 1999.

tags: Online Trends , Business

Building A Website Marketing Plan

| 23/04/2008

A website marketing plan is your roadmap to long-term success. It’s a highly detailed, well-researched document that sets goals, provides directions, and defines the website’s strategy over time.

tags: Web Design , Web Development , Melbourne Web Design , Business , Common Sense , Finance

How often should you blog?

| 31/03/2008

Good blogs update their content at least once a day, and great blogs even more often - or so it might seem. But the truth is that it is quality more than quantity that builds and keeps a blog audience.

tags: Corporate Blogging , Business

5 Things to Blog About on Your Company’s Site

Roslyn Zolandor | 26/03/2008

Company Blogs walk that fine line between needing the accuracy of a press release and the informal tone of an interview. This pressure can cause a serious bout of writer’s block. But a blog can’t be stalled - in order for it to be effective it must have fresh content.

tags: Corporate Blogging , Business

e-Commerce strategies

Sushiv Mathur | 17/03/2008

Electronic commerce, known as eCommerce, consists of the buying and selling of products or services over the Internet. It has exploded in popularity over recent years; almost all big retailers have an eCommerce presence. Due to its low headcount and overhead costs in comparison to physical shops, getting customers to do business via eCommerce is a financially advantageous preference.

tags: Web Development , Business , Technology

Developing an Online Advertising Plan

| 17/03/2008

A focused online advertising plan is designed to take full advantage of the global Internet audience. The goals are to build your company’s brand awareness, to attract potential customers to your site, and ultimately to increase your company’s sales.

tags: Business , Viral Marketing , Issues

What can microsites offer your corporate website?

| 13/03/2008

Could a microsite be right for your company website? They provide a powerful online advantage when used well.

tags: Online Trends , Viral Marketing , Email Marketing , Business

Should you build a corporate blog?

Martin Wicyniak | 13/03/2008

A corporate blog can be an effective marketing device. While all blogs provide a venue for quick publishing and water cooler-type dialogue, there are two major kinds. Each provides very different benefits to your organization.

tags: Business , Corporate Blogging , Online Trends

Getty gets gobbled

Adam Tedeschi | 11/03/2008

In a move set to stabilise the foundations of creative stock providers; online giant Getty Images has been acquired by private equity and investment firm; Hellman and Friedman on the 25th February 2008

tags: Web Design , Business , Online Trends

10 complaints the customers have about the design of corporate web sites

| 10/03/2008

Your website is your corporate presence to the online word, available any time from anywhere. It’s critical that it makes the impression you want to give.

tags: Web Design , Corporate Blogging , Issues , Sydney Web Design , Melbourne Web Design , Business

10 things every accounting firm website needs

Benjamin Christie | 21/02/2008

So what makes your accounting website different to the next? Here are ten great ideas to increase traffic, bring in new clients and find new accounting staff.

tags: Web Design , Business , Corporate Blogging , Email Marketing , SEO

Choosing the Best Domain Name

| 31/01/2008

Choosing the best domain is something that our clients constantly ask us about. Here at Wiliam we regularly work on both new product sites and new web start-ups so having the right domain name is essential. So, with that in mind, here are some recommendations and things you should consider before clicking the purchase button on your next domain name.

tags: Business , Web Design , Web Development

Blog RSS Feed Reader for Facebook

Benjamin Christie | 25/01/2008

Wiliam'st Facebook Application, called the Blog RSS Feed Reader now supports multi-feeds.

tags: Facebook , Facebook applications , Business

Spying on your competition

| 24/01/2008

Irrespective of what sort of business you're in, it pays to know as much about your current and potential competition as you can.

tags: Management , Business , Search

How Persuasive is Your Website?

| 17/01/2008

Creating a website requires a customer-centric focus and a strategy that works towards ensuring your customers maximise their time on your site.

tags: Web Design , Melbourne Web Design , Melbourne , Business

Web Strategy 2008

Benjamin Christie | 9/01/2008

For most businesses, January is often a quiet time when you get some solid work and planning done for the year. You’re probably thinking about what promotions or events you’ll run or even pondering how you’ll achieve your KPIs. Do you actually plan your strategy on online for the year? Do you create an annual web strategy and review every month? If not, here are 12 ideas (one per month) to ensure your website stays top of mind throughout the year and not be forgotten.

tags: SEO , Technology , Business , Corporate Blogging , Web 2.0 , Melbourne Web Design

Building the best websites

Robert Beerworth | 29/11/2007

Dismiss any beliefs of what makes the best website. While there are no rules, in order to build the very best websites, your website should enhance users brand loyalty – your organisations online presence should compliment your offline endeavours.

tags: Web 2.0 , Business , Corporate Blogging , Viral Marketing , Viral Marketing , Melbourne Web Design , Melbourne , Web Design

Email Deliverability

| 16/11/2007

Email marketing, email deliverability is the term used by eMarketers for describing all the issues involved with getting your email delivered to the intended recipient.

tags: Email Marketing , Business , Viral Marketing

Can you Google My Space?

| 2/11/2007

In a bid to dominate the social networking neighborhood, plans have been announced this week that sees Google and over a dozen other leading social networks team together in a bid to overtake rival Facebook. OpenSocial, the new joint social media venture with MySpace in addition to a collective of companies led by Google, will introduce standardised tools to allow software developers to write programs for the global social network.

tags: Web 2.0 , Business , Online Trends

Online Lead Generation 2.0

| 23/10/2007

Networking is an essential skill for business managers, leaders and especially for entrepreneurs. Online lead generation is no different - encompassing all of the web’s functional applications. A basic online lead generation campaign has the ability to drive a torrent of traffic towards your website and has the potential to generate and dramatically increase your revenue.

tags: Web 2.0 , Business , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Lead generation - converting sales leads

| 3/10/2007

Lead generation continues to be one of the main concerns for B2B (Business 2 Business) websites. According to statistics, users spend just 8 seconds scanning a web site landing page before leaving or deciding to explore further.

tags: Web 2.0 , Business

What is Social Search?

| 17/09/2007

Welcome to the next era in social media – social search. Social search is a basically a search engine that generates results corresponding with other users' interests based on social bookmarks, voting, tagging, news, pictures, videos and basically any activity of other likeminded users.

tags: Web 2.0 , Business

What does web 2.0 mean to my business ?

| 5/09/2007

Trends are fantastic and the internet has taken hold of the iconic web 2.0 phenomenon like the drop-shadow of an e-Fish to Water; luckily for web design firms across the world, a new era of web 2.0 design and web 2.0 development has ensued.

tags: Web 2.0 , Business , Web Design , Technology , Online Trends , Melbourne Web Design , Melbourne

The benefits of blogging and its acceptance as a form of mainstream media

| 3/09/2007

There has been growing acceptance and awareness of the terms blogs and blogging. An article on Tech.Blorge.com revealed that 80% of Americans are aware of blogs and visit blogs on a regular basis.

tags: Technology , Business , Corporate Blogging , Web 2.0

Top 5 Tips for Social Bookmarking

| 29/08/2007

Optimise your web site using the top 5 tips for Social Bookmarking.

tags: Business , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

What is User Generated Content?

| 29/08/2007

Featuring User Generating Content on your website strikes a direct connection with your target market.

tags: Business , Online Trends , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Facebook Social Media Optimisation

| 27/08/2007

Developing Facebook applications is amongst one of the many Social Media Optimisation services Wiliam can implement to extend your business brand.

tags: SEO , Business , Online Trends , Web 2.0

Online eCommerce on the rise!

| 23/08/2007

An article published on The Register ‘UK eCommerce breaks the 4 billion a month’ detailed the 80% increase in online sales in the month of July compared to last year, according to a study by IMRG.

tags: Business , Common Sense , Online Trends

4 Things to Consider When Delivering Online Video Content

| 15/08/2007

Online video content offers great opportunities for companies to deliver to users a rewarding and engaging experience. With the continual uptake of broadband users it is a known fact that online video streaming and online video viewing will continue to rise.

tags: Technology , Business , Web Development , Online Trends , Common Sense

Gadget Guy TV Launches, Online Video Advertising On The Rise

| 27/07/2007

Last week Wiliam Web Design and the Gadget Guy launched Gadget Guy TV, featuring a comprehensive archive of all appearances of the Gadget Guy and special online only videos this website is an example of the growing trend of online videos and online video advertising.

tags: Technology , Online Trends , Business

Online Travel Websites

| 21/06/2007

A recent article Online Travelers Bargain-Hunt on the Web detailed some interesting statistics on internet-using travelers and their behaviour online.

tags: Online Trends , Business , Clients

Online set to take the title this year at local dealer level

| 25/05/2007

There is no doubt about it, 2007 is set to be a monumental year for Automotive online, a year that sees the end of the traditional, a year that sees the crowning of a new king.

tags: Business , Technology , Clients , Online Trends , Online Trends , Melbourne Web Design , Melbourne

Why is Web 2.0 important for corporate websites

| 22/05/2007

A recent article in the SMH titled It’s web take 2.0 confirms what we have been telling our clients for a very long time. When considering your next web design project or the upgrade of your current website, it is important to keep in mind the differences and advantages of a Web 2.0 website.

tags: Business , Corporate Blogging , Online Trends , Web 2.0 , Melbourne Web Design , Melbourne

Shift from print to on-line directories

Dominic Main | 16/05/2007

Neil Shoebridge’s recent article about Telstra’s on-line and traditional directory advertising in the Australian Financial Review highlights the challenges that Sensis and Telstra are tackling in making adjustments to accommodate the “rapid growth of its on-line and mobile phone products.”

tags: Business , Media , Online Trends

Microsoft and Google Compete

Dominic Main | 16/05/2007

John Davidson’s recent Australian Financial Review Article reveals that Microsoft, having failed to acquire DoubleClick recently (losing out in the bidding to Google,) had moved on to attempt a partnership with Yahoo! in order to strengthen its on-line advertising capabilities.

tags: Technology , Business , Online Trends , Issues

web 2.0 websites outsell salespeople

| 9/05/2007

Web 2.0 online marketing and corporate blogging are no longer hit and miss methods; they form a systematic, scientific and sustainable method of growing your business whilst at the same time educating your target market.

tags: SEO , Web 2.0 , Email Marketing , Online Trends , Business

Email Marketing Survey, how to make campaigns more effective

| 8/05/2007

What are the latest statistics from the Internet Retailer Email Marketing Survey and the techniques to improve the effectiveness of your next email marketing campaign

tags: Technology , Business , Web Design , Online Trends , Email Marketing , Viral Marketing

Best New Technology Gadget Guy

| 4/05/2007

Gadget Guy wins Sun Microsystems IT Journalism Award for Best New Technology Title 2006

tags: Technology , Web Development , Business , Clients , CSS , Programming

Web 2.0 it is the Future

| 29/04/2007

An article in ZDNet titled Cisco CEO sings praises of Web 2.0 future confirms that Web 2.0 is definitely the future and John Chambers CEO of Cisco is ‘betting his business on it’ (ZDNet).

tags: Technology , Business , Online Trends

Automotive online steps up a gear as traditional media struggles to find first

| 20/04/2007

As manufacturers and dealers alike continue to allocate huge budgets to ‘traditional’ channels of marketing communication, they still fail to notice the writing on the wall. Capgemini reports that reliance on print advertising as a source of information when researching a vehicle purchase dropped by a further 7% to that of 2005 , while online sources of information continued to increase in their significance to the buying process, securing 4 of the top 5 spots in the survey as a point of research. Technorati Profile

tags: Online Trends , Business , Media

Booking on-line makes travel cheaper

Dominic Main | 19/04/2007

According to Chris Tolhurst’s recent article in the Australian Financial Review, there are apparently two kinds of on-line travel booking Website which are providing increasingly tough competition to existing popular on-line travel booking sites.

tags: Business , Online Trends , Issues

Email Marketing Solution That Works

| 12/04/2007

An recent article Email Marketing Still Works referred to a recent Forrester report that confirms that email marketing is still an effective tool.

tags: Technology , Business

Google – the ‘Democratic’ Multi Billion Dollar Ad Machine

| 3/04/2007

In a recent article in BusinessWeek, reporter Robb Hoff provides a sweeping and well informed overview of the state of Internet advertising as in the hands of Google Inc.

tags: Business , Technology , SEO

Sleepy and green - Vista runs environmentally cleaner and financially cheaper

| 2/04/2007

In a recent press release, Microsoft revealed that the latest version of the Windows operating system can help reduce power consumption and waste for individuals and corporations.

tags: Technology , Business , Issues , Programming

Link wisely for a better rank

| 30/03/2007

Search engine optimisation techniques must change and grow in sophistication in proportion to the speed of change and advancement of search engines themselves.

tags: Online Trends , Business , Common Sense , Corporate Blogging , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Competing for the Search Space’

| 29/03/2007

In a recent article published in the Financial Review, Joshua Gliddon reports that Google’s search engine competitors are maneuvering in to gain a footing in the on-line search and directory space. However, are they making any ground on Google in terms of search engine power and know how?

tags: Online Trends , Technology , Business , Issues , SEO Melbourne , Search Engine Optimisation Melbourne , SEO

Web 2.0 – Serious News

| 7/03/2007

Truly interesting text-based Web content has to come from an intelligent, human source. Weather satellite feeds and location Web cams not withstanding, text content is still the mainstay of the internet (although video offerings are starting to make a very significant contribution), and inputting it is still a data entry task – even with the best input systems.

tags: Business

Education and Web 2.0

| 7/03/2007

What kinds of content will be seen on the Web in the future? What about free face-to-face education offered to every school age child in every society, on-line?

tags: Business

How evolving content management technologies helped facilitate Web 2.0

| 7/03/2007

As an erstwhile Web developer and Web software engineer (and now occasional ‘hobbyist’), I can remember some of the content management solutions on offer in the mid to late nineties.

tags: Business

Microsoft Web Based Applications

| 7/03/2007

Microsoft already offers free software to many users. Developers have been benefiting from the availability of free software and database development tools like Visual Web Developer 2005 Express Edition and SQL Server Management Studio Express Edition for some time now.

tags: Business

Design: The Importance of Specification

James O`Brien | 7/12/2006

“Measure twice, cut once”, this wise piece of advice is relevant to many facets of life but in particular website design. How often is a site revised, tweaked, manipulated and revised again before going live? In more cases than not this painstaking process can be avoided by placing greater emphasis on project specification.

tags: Technology , Business , Melbourne Web Design , Melbourne

5 Way to Improve the Effectiveness of Viral Marketing

| 7/12/2006

An article written by Thomas Baekal on November 23rd 2006 discussed 7 tricks to Viral Web Marketing. The article gave some helpful tips for improving the effectiveness of viral marketing campaigns. By keeping to a few fundamental ideas and strategies viral marketing can prove to be very effective.

tags: Business

2006 Email Marketing Trends

| 30/11/2006

With just a few more months to go before the long awaited launch of Wiliam’s new version of Sitecast, I would like to take a few minutes to discuss some of the most common sense, but frequently ignored principles of email marketing.

tags: Business

ENGIN - Great Discounts on VOIP / Internet Telephony

Robert Beerworth | 25/10/2006

Engin, Australia’s leading broadband phone company, today launched its World 20 Plan enabling home and business users to make untimed phone calls to 20 international destinations for just 20 cents anytime.

tags: Business

Why One L in Wiliam?

Robert Beerworth | 18/10/2006

Wiliam has one L. Find out why!

tags: Business

Google Gets Harder to Beat

Laura Tjitradjaja | 9/10/2006

While Google keeps gaining share in the market, it's getting harder and harder for the other search engines to compete. The gap between Google the market leader and its rivals is getting wider.

tags: Business

Online Travel Bookings Still Leave Users a Little Lost

| 3/09/2006

The Wotif.com (Online travel booking website) founder and director Graeme Wood was quoted to have said "people seem happy to research and transact online as it is the lowest cost distribution channel available: the travel agents who will succeed are those who find niche markets".

tags: Business

Australian marriage celebrant website Celebrante launches to help wedding planners

Laura Tjitradjaja | 9/08/2006

Australians who are wedding planning can now have the added resource of www.celebrante.com.au, the Australia's largest marriage celebrant website that we have completed for our client, Celebrante.

tags: Business

Online Advertising Increases at the Expense of Traditional Media

| 4/08/2006

With regards to traditional media, he said that it had yet to figure out the convergence of entertainment, media and communications technology and the shifting of the balance of power from those that own entertainment and media to those that consume it.

tags: Business

Online Banner Blindness

| 19/07/2006

Are banner advertisements effective in gaining the audience attention? A study conducted by Nielson/Norman Group finds Internet users have grown a tendency to avoid banner ads altogether. This has been termed banner blindness.

tags: Business

Shifting up a gear online

| 9/06/2006

Above-the-line is effective, but it is a given that the majority of car buyers will access manufacturer and dealer websites (several times), prior to purchase. In fact, the web is cited as twice as important as newspapers when it comes to car buying. It comes as no suprise then that Toyota has started to shift its focus online, delivering enhanced services and content to buyers and customers alike.

tags: Business

Bring on the podcasting

Robert Beerworth | 18/04/2006

Podcasting is no longer fringe marketing. Quite the opposite.

tags: Business

Blogging hits the mainstream

Robert Beerworth | 11/04/2006

The power of blogging is now set to reach the mainstream press with the launch of BlogBurst, a blog syndication service from tech company Pluck.

tags: Business

Property goes Online

Robert Beerworth | 10/04/2006

“property executives now see the need for a useful Web site to streamline the rental process. Today, consumers can go online to apply for apartments, pay their rent, sign up for utilities, submit work orders and communicate with fellow residents.”

tags: Business

Online Recruitment increases exponentially

Robert Beerworth | 31/03/2006

"As online job boards gain more volume, consumers will gravitate to them in even greater numbers. It's the kind of thing that, taken as a whole, hurts overall print newspaper sales, where you don't look in the Sunday classifieds anymore for job listings", said Murray.

tags: Business

Increase in internet use leads to increase in online spending

Robert Beerworth | 31/03/2006

An article in this week’s Sydney Morning Herald stated that “Online spending by Australians grew by over 30 per cent in the December quarter in the wake of businesses using the internet as a cost-effective selling tool”.

tags: Business

Mobile content revenues to grow exponentially to 2009.

Robert Beerworth | 30/03/2006

It was a matter of when, not if the Internet would develop legs. Development of - and Australian revenues from - mobile content are expected to utterly explode in the next three years, lead by entertainment, enterprise and productivity applcations.

tags: Business

Broad broadband

Robert Beerworth | 13/03/2006

It seems that we're only scratching the surface when it comes to broadband. According to the Weekend AFR, ADSL2+ promises an experience like none other, and if adoption rates are anything to go by, an experience that is not too far away.

tags: Business

Flying high... unless you’re a traditional travel operator

Robert Beerworth | 22/02/2006

Globally, Travel is among the most positively Internet-affected industries, the benefits flowing to consumers and online operators equally. Traditional travel operators have experienced little benefit on the other hand, and according to an article in Technology Weekly, like never before, there exist tough and non-negotiable challenges for the likes of Flight Centre, Harvey Norman and Thomas Cook (among many, many others) in the new world of travel.

tags: Business

Tribal workers

Robert Beerworth | 14/02/2006

Today's generation of high-earning professionals maintain that their personal fulfilment comes from their jobs and the hours they work. They should grow up, says Thomas Barlow of The Financial Times.

tags: Business

Radio and Magazines, eat Online dust.

Robert Beerworth | 24/01/2006

Online advertising continues to grow and grow, and now it is within striking distance of its cousins, Radio and Magazine.

tags: Business

The guarantee on warranties

Robert Beerworth | 8/01/2006

Australians are protected by a number of consumer laws at both the State and Federal (Commonwealth) level. International organisations looking to conduct business within Australia are have no fewer legal obligations than their Australian counterparts. Just ask the Regulator.

tags: Business

The 2005 Top 10 Most Defining Moments in Television and Radio: #1 Podcasting

Robert Beerworth | 28/12/2005

If the ABC's Triple J FM Station is anything to go by, 2005 was the year of the podcast.

tags: Business

Google Zeitgeist reveals search engine patterns in 2005

Benjamin Christie | 23/12/2005

Google Zeitgeist reveals search engine patterns in 2005. The Google Zeitgeist looks at search patterns, trends, and surprises in Google Search and reflects the search behavior of Google users.

tags: Business

Flying? Thank the Internet.

Robert Beerworth | 13/12/2005

10 years after the first online booking, the travel industry claims that 400 million people a year turn to the Internet to book their flights. The Internet also effects other sectors of the travel industry.

tags: Business

The Myths of Search Engine Marketing

Robert Beerworth | 4/12/2005

Smoke and mirrors, search engine marketing is a powerful, though often expensive and unrewarding mistress. The Top 5 myths of Search Engine Optimization and how to avoid a painful divorce.

tags: Business

2005 a turning point in online advertising

Robert Beerworth | 3/12/2005

2005 marked a turning point in online advertising, according to an article in ZDNet. 2006 looks even better.

tags: Business

Shopping online doubles in 12 months in Australia

Robert Beerworth | 27/11/2005

Online shopping has grown expotentially in the twelve months between 2004 and 2005, with 2.3 million Australians now actively avoiding Christmas queues.

tags: Business

Who’s afraid of the big bad wolf?

Robert Beerworth | 25/11/2005

Google is a threat to basically just about everyone online, and in some cases, offline. Video, Classified, eCommerce, the list goes on. It could even mark a turning point in the Internet - the industry has been looking for the next generation in Internet thinking, adoption and development.

tags: Business

Pay Per Click Advertising vs Organic Search Results

Robert Beerworth | 18/11/2005

Pay Per Click Advertising vs Organic Search Results. Search engines are rapidly becoming an important part of a companies marketing mix and for some time there has been the question of the performance difference between Pay Per Click advertising vs Organic Seach Results.

tags: Business

America’s Internet hegemony and the World’s challenge

Robert Beerworth | 18/11/2005

The Internet has always been an American institution. But if Europeans their way, not for long.

tags: Business

Ad spending down. Just don’t mention the Internet.

Robert Beerworth | 14/11/2005

Advertising and marketing have always been reliable barometers of economic activity, the first and fastest to soar, and the first and fastest to return. The Australian advertising marketing is expected to grow 5.5% in 2006; and Internet advertising a staggering 35.0%, the fastest medium, followed by Pay TV on 32.5% and Magazines at 4.5%. More interesting is that Internet advertising expenditure is now only $140m behind radio.

tags: Business

Measuring podcasting

Robert Beerworth | 14/11/2005

Podcasting is the next force in marketing and promotions. And measurability is the next force in podcasting.

tags: Business

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