Microsoft and Google Compete (0)Add to My Brief

Dominic Main | 16/05/2007

Microsoft and Google Compete

John Davidson’s recent Australian Financial Review Article reveals that Microsoft, having failed to acquire DoubleClick recently (losing out in the bidding to Google,) had moved on to attempt a partnership with Yahoo! in order to strengthen its on-line advertising capabilities.

The Financial Review article suggests that there will potentially be some intriguing knock-on effects in Australia if Microsoft partners with Yahoo stateside – due to the local partnering between Microsoft and Publishing and Broadcasting Ltd. (ninemsn) and Yahoo and PBL competitor Seven Media Group (manifest as Yahoo!7.)

To further emphasise the degree to which competition between the two IT giants is heating up, not only is Microsoft considering partnering with Yahoo to try and gain search market share from Google, but Google is continuing with the promotion of its Google  Apps software, which is seen as an attempt to penetrate Microsoft’s office technology stronghold.

References and Further Reading

1. Davidson, John. "Internet Giants Explore Tie-up Options." Australian Financial Review Monday 7th May 2007, sec. Information: 61

tags: TechnologyBusinessOnline TrendsIssues

Interested in learning more?

Wiliam is a leading supplier of web solutions and can provide expert advice to assist your business or organisation online.

Make enquiry   Request quotation

Comments

Share this page

Print this page Email this page to a friend Copy the URL of this page

No Brief added yet.

My Brief results-driven approach emphasises a commitment to our clients needs through strategic analysis and best-practice.

Add to My Brief

Click on this icon to save item into My Brief. Retrieve, email and print

Drag & Drop

Drag & drop any iten with this icon into My Brief. Retrieve, email and print

Search Blogs

Corporate Blogging