5 Revealing New Mobile Stats.
These mobile stats come from Ofcom’s August 2014 Communications Market Report and even though they're based on UK research they can be generalised to Australian mobile trends as well.
Smartphones
In the past 8 months, smartphone use has increased from 51% to 61%, this increase transcending across all age groups and socio-economic groups.
With 88% of young adults are now using smartphones, and an impressive 14% of those aged 65 years and above.
Accessing social networks
Facebook had quite a dramatic increase in a mobile audience since April 2012 to April 2014, their visitors increased by 2.1 million, an 11% increase.
Twitter, Google+ and LinkedIn all added 0.5m to their mobile audience in the past year, growth of 6.3%, 19.2% and 20.8% respectively.
Accessing online retailers
There are no surprises that with the increase of people using smartphones, visitors to online retailers via mobile platforms are also increasing.
The graph below shows up to March of ths this year and although eBay had the largest audience in that month (4.9m) compared to Amazon (4.6m), the 2013 Christmas period for Amazon took its mobile audience to a peak of 5.8m.
WiFi use in Public Places
Devices used to connect to WiFi
Connection to WiFi outside the home was most commonly done using a smartphone, with 23% of WiFi users using a smartphone to connect to WiFi abroad, 15% while travelling, 12% in a public place and 11% at work or a place of study.
