3 Simple Reasons Why You Need A Blog

3 Simple Reasons Why You Need A Blog

James Rayers | 20/12/2011

A. Accelerate Your SEO

The number one reason to operate a blog for your business is search engine marketing. Visitors will come to your website from a variety of sources but having a stable stream of traffic from search engines is crucial for every website.

Search engines operate on a weight style system. If a website has a lot of high quality content then it has a certain degree of weight. What is important to recognize is that there are two types of weight: muscle and fat. If you post quality content regularly you will build muscle and climb up the rankings. On the contrary if you post low quality content only intermittently, you will gain fat and sink into search obscurity. Blogs will build search engine muscle.

B. Build Authority in Your Industry

Much like a professor at a university if you can educate and entertain your audience they will become increasingly receiving of your words. By providing readers with insights and knowledge they wouldn’t otherwise be privileged to they will develop a trust for your opinion and ultimately your business.

C. Communicate With Your Audience

To potential customers, websites can often seem conversion-oriented and impersonal. Blogs show your visitors that your business is not just a giant corporation but a collection of friendly and insightful individuals. A visitor is much more likely to become a customer when they can see there is a real person on the other end of the transaction.

tags: Business