Facebook is one of the fastest growing social networking websites and is quickly becoming a powerful and cost effective portal, ideal for organisations to create that ‘brand connection’ in the Web2.0 world.
Facebook is similar to MySpace, and is known as a free social networking website. Facebook members put together their own profile that lets them post photos, send public and private messages, list their interests and build a directory of friends.
What are Facebook applications?
Most Facebook users today use 3rd party Facebook applications to add some fun and personality to their Facebook profile. Their purpose is to generate content that the user finds is relevant or of interest to them.
There is virtually an application for everything, ranging from a Facebook application that reminds a user when their favourite band is coming to town to a slide show of a collection of sentimental photos. The great thing about Facebook applications is that if it is to be added to a profile, the users listed as a individual’s ‘friends’ are sent an option of also using it. The application then circulates at such a rapid rate exposure is viral.
Wiliam can help businesses connect with customers using custom Facebook applications targeted at specific demographics.
Working with Wiliam’s team of marketing and design experts, Wiliam can create custom Facebook applications for your business, created in such a way it targets a specific demographic, whether it’s a tween market or expecting mothers, it is relevant in promoting your product or service and to your customers. The possibilities are endless as each application is designed specifically around an organisations product or service. The result is viral – once posted on Facebook users can repeatedly install your own brand application which generates massive amounts of continuous traffic to your website and expands your brand to significant proportions.
Fox8’s Gossip Girl Facebook Application
The Gossip Girl Facebook Application - developed exclusively for the Fox8 television channel on the Foxtel Cable Network – is inspired by the television series Gossip Girl.
The teenage drama, Gossip Girl, revolves around the lives of a group of socialite teens growing up on New York's Upper East Side. To them it’s all about the cars, clothes, sex, drugs, combined with regular teen angst.
The application enables users to create mock magazine covers by inserting photos of any of their chosen Facebook friends and selecting comical headlines to go with them.
Fox8’s fantastic viral marketing campaign via the application has proved to be effortless for users to participate in and circulate, utilising Facebook’s dominate Generation Y membership base.
RSS Blog Feed Reader
The Blog RSS Feed Reader is one of the first Web 2.0 styled applications that can smoothly syndicate any personal or corporate blog feed, directly onto a Facebook Profile.
With complete customised settings, the Blog RSS Feed Reader allows users to add detailed information to their Facebook Profile - transforming social networking interaction into a personal experience.
Developed by Wiliam, The Blog RSS Feed Reader is a distinctive, deliberate and global way to generate traffic - targeted towards individual Facebook Profiles. Wiliam’s Facebook application generated a massive viral spread, with over 65,000 active users, and over 100 installing it each day.
The beauty of Wiliam’s Blog RSS Feed Reader, like many Facebook applications, is that it drives traffic to the Wiliam website and is an extension of our brand and technical abilities - inciting brand awareness, globally, online.
Facebook Application Development
Wiliam can create an application completely focused on your business brand. Think of a travel application that links to booking information on your website or a product catalogue of your latest ladies frock line. All applications are designed to generate maximum interest in your business and draw continual international traffic to your website. It is important to remember with Wiliam and your very own Facebook application you can reach a customer base that is worldwide.
Interested in learning more?
Wiliam is a leading supplier of web solutions and can provide expert advice to assist your business or organisation online.
