Ecommerce

Like many areas of the internet, ecommerce has evolved to a more sophisticated and intuitive level and has made the whole online shopping experience secure and interactive.

Consumers these days want more choice, easier to complete transactions as well as the possible best price available. Many online shoppers are now smarter and are no longer satisfied on only visiting a static retail site where they can’t order. The rapid growth of Web 2.0 has created some very interesting locations to shop online, as well as websites that aggregate prices from shops to give you the best possible price.

Developing your ecommerce site

Prior to developing your ecommerce website, Wiliam will undertake a needs analysis looking at areas such as merchant gateway requirements, simplified checkout process design, SSL requirements as well as third party integration such as PayPal or Moneybookers. No matter whether your site is B2B or B2C, we find that the more successful ecommerce sites are those that really show off their products with high quality photography, provide multiple photos when necessary, clear pricing, detailed text and precise and clear shipping costs. Even a video of your product is becoming a requested addition to ecommerce pages.

Apart from the front end of ecommerce sites, there are also significant back end requirements to be considered. Some merchants will simply require the ability to export and import transactions to their accounting software, others will require a more detailed and real-time integration with warehousing or inventory management software.

Security of credit cards numbers being used on the internet has always been an issue for both merchants and customers with ecommerce websites. So ensuring that you take the necessary steps with security to prevent fraudulent transactions is essential. One such method is applying a simple check (using the Luhn Formula also known as Modulus 10 or Mod 10 algorithm) on credit cards before parsing the details to the merchant gateway. It’s these kind of strategies which help prevent fraudulent activity. Wiliam will guide you through these step by step processes.

Marketing your ecommerce website

Even before we’re finished developing your ecommerce website, we’ll provide features that will greatly assist in the marketing and visibility of the site such as RSS product feeds, search engine optimisation, affiliate relationships and most importantly the advertising material you’ll need to launch the site. We’ll also work to get your site indexed by many of the social shopping sites on the internet to bring qualified customers.

No matter if you are a small business or enterprise, wiliam can strategise, develop and provide marketing experience to make your ecommerce website a success.