Wiliam’s performance is linked to key performance indicators (KPIs) to ensure that focus is kept solely on the requirements and business objectives of the client.

Common KPIs include:

  • Increased number of unique visitors
  • Increased level of online enquiry
  • Increased search engine optimisation (SEO) and page ranking
  • Increased number of subscribers
  • Decreased offline marketing spend

In addition to these general goals, Wiliam will also set client-specific objectives that fit with the client’s particular business model and online objectives.

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